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Context of Business Assignment PDF : ASDA

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Added on  2021-01-02

Context of Business Assignment PDF : ASDA

   Added on 2021-01-02

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Context of business
Context of Business Assignment PDF : ASDA_1
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY ..................................................................................................................................1Company Background.................................................................................................................1Rationale ....................................................................................................................................2Vision .........................................................................................................................................2Leadership style .........................................................................................................................2Management Practices ...............................................................................................................3Management Strategies ..............................................................................................................3How this achieved and implement in ASDA ............................................................................4Recommendation for future improvement .................................................................................5CONCLUSION ...............................................................................................................................5REFERENCES ...............................................................................................................................7.........................................................................................................................................................7
Context of Business Assignment PDF : ASDA_2
INTRODUCTIONContext of business is the most important tool that is use in the organisation. It helps theorganisation to improve the performance of the employee's. It helps to analyse the environmentin which the business operate. The present study is based on ASDA which is the leading retailindustry in UK which provide various product and services such as groceries, financial servicesand mobile. This report will cover the background of the company and also the reason to choosethe company. Further it will cover the vision of the ASDA and different leadership style,management practices and management strategies. And also it includes the implementation ofASDA and at last it includes the recommendation that should adopt by the ASDA to improve theworking of the organisation. MAIN BODY Company BackgroundASDA is the leading British supermarket retailer. Its headquarter is in Leeds, WestYorkshire. The company was founded n 1949 when the supermarket owing Asquith familymerged with the Associated Dairies company of Yorkshire. And also ASDA is one of the oldestretail industry with 70 years of services. ASDA is also listed on the London stock exchange until1999 when it was acquired by the American retail giant Walmart for £6.7 billion. ASDA 'sbusiness is supermarket but besides this it offers many services such as financial services andmobile phone. ASDA is very famous for its quality as it offers high quality with low price andpromote itself under the slogan ' save money . Live life' . ASDA also has various subsidiariessuch as ASDA mobile and ASDA money. ASDA rapidly expanding to open large superstores inedge and out-of-town locations and build stores with district centre smaller towns. ASDA has16,5000 employees who work hard to achieve the objective of the company . Also, ASDA servesvarious products such as grocery, general merchandise and financial services. The key people of ASDA are Roger Burnley who is the CEO of ASDA and Andry Murray whois the chief customers officers of ASDA. And also ASDA has 633 number of location as on 31January 2019 (Souto, 2015).
Context of Business Assignment PDF : ASDA_3

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