Context of Business Assignment : Dairy milk chocolates

Added on - 21 Feb 2021

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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................1TASK 3............................................................................................................................................3TASK 4............................................................................................................................................5.........................................................................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONThis report will highlight the leadership style, management practices and theorganizational culture of the company in detail. The report will also include the impact andinfluence of company's culture and management on its business and strategies. The report willalso highlight the improvements that can be made by the company for its growth anddevelopment and change the existing culture. The report is based on the study of culture andmanagement of Cadbury PLC.TASK 1Cadbury is a British multinational confectionery company which is currently beingowned by Mondelez International. The company deals in varieties of chocolate brands and ismostly popular for its Dairy milk chocolates all over the world. The company was founded in1824 by John Cadbury in Birmingham, England. Consisting its headquarters in Uxbridge,London, Cadbury operates in 200 countries all over the world and has 71,657 employeesworking in it. The company has made sure that its products are available all over the world andenhanced its huge customer base. The products of Cadbury are available in urban as well as ruralareas in different countries. Strong distribution channel have lead to generation of huge profitsfor the company both in terms of customer base and the revenue as well. The company hascreated a huge impact in the global market mainly due to its strong and large distributionchannel.TASK 2Vision-The vision statement of Cadbury says- “ Working together to create brands peoplelove”, which means creating a big family and customer base across the world as a part ofCadbury. The mission statement says: “Cadbury means quality; this is our promise. Ourreputation is built upon quality; our commitment to continuous improvement will ensure that ourpromise is delivered” , the statement clearly states that the company is much concerned aboutthe quality of its products and promises to work on it continuously in future.Leadership Style-Cadbury follows democratic leadership style in their organization. Theemployees and members takes part in the decision making of the company. Also, Everyone inthe organization expresses their ideas freely and are given opportunities to participate and placetheir views and encouraged to discuss with the management(Paulraj and et.al., 2017). This style1
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