SWOT and PESTEL Analysis of British Airways

Context of Business

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Perform a SWOT and PESTEL analysis for chosen airline........................................................1
Evaluate how the changes in PESTEL factors have influenced the Opportunities and Threats
business. Critically comment on how the airline is addressing their Strengths to negate Threats
and Weakness affecting their Opportunities................................................................................3
Compare and contrast the different styles of leadership. Comment on the appropriate
leadership and management style at the chosen airline...............................................................4
Recommend a suitable leadership style that will help them meet their business objectives.......6
Critically comment on their Corporate Social Responsibilities in the processes using evidence
from your research.......................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business includes number of activities and task which is significant for accomplishing desired
goals and objectives. It is crucial for business to develop effective strategies in order to gain
competitive advantage over other rival companies. There are different factors and elements of
internal and external market environment which will lead to have impact over business and its
operations (Shayganmehr and et.al., 2021). Leadership practices assist company to enhance
business practices as well as motivating employees to conduct business practices in significant
manner. This report is based on British airways. This is a flag carrier airline company of United
Kingdom and its head office is located in London, England. British Airways is consider as one of
the largest company is airline sector and it is providing its products and services to different
market area. This report includes SWOT and PESTEL of British Airways as well as different
factors which influence opportunities and threats has been determined. In this report different
leadership and management styles has been analysed. Apart from this, Corporate social
responsibilities has been determined in this report.
MAIN BODY
Perform a SWOT and PESTEL analysis for chosen airline.
There are different factors of business environment which will lead to have major impact
on business and its practices. It is crucial for organisation to determine and analyse different
factors of internal and external business environment in order to successfully carry out business
practices as well as accomplishing desired goals (Belás, Kmecová and Čepel, 2020). SWOT and
PESTEL in respect to British Airways is mention below –
SWOT analysis
This stands for strength, weakness, opportunity and threats of business. This is significant
tools for business as it assists in taking correct and accurate decision for enhancing business
practices as well as accomplishing desired goals. SWOT analysis of British airways is mention
below –
1