Analysis of SWOT and PESTEL for Amazon

Context of business

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Detailed examination of two analysis that is SWOT and PESTEL for the above mentioned
firm..............................................................................................................................................3
Identification and evaluation of the above analysis and its possible impact on the working of
the firm in both positive as well as negative aspect.....................................................................5
Analysis and evaluation of different types of leadership styles and elaboration of the styles of
management and leadership that the company follows...............................................................6
Recommending the firm a suitable style of leadership that will help it to grow and prosper in
the long run..................................................................................................................................7
Detailed identification and analysis of the responsibilities of the firm and its response to the
responsibilities towards society...................................................................................................7
Preparation of a reflection report from the above research, analysis, and evaluation.................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Amazon is a firm that is based in the United States of America since 1995 and its founder as well
as CEO of the company is Jeff Bezos and it is performing exceptionally well in the market and
thus has captured a larger share in the each and every market (Belás and Sopková, 2016). In this
report there is an analysis done that is SWOT and PESTEL for Amazon so that all the factors can
be assessed in detail that affects the working of the organisation. Apart from this the report also
covers elaboration of various types of management and leadership styles in general as well as
with the context of the firm. Further social responsibility of the company is also analysed in a
systematic manner and a reflection report is also prepared according to that in this report.
MAIN BODY
Detailed examination of two analysis that is SWOT and PESTEL for the above mentioned firm
SWOT Analysis- It is a analysis that is mainly based on internal aspects so as to evaluate
strengths, weakness, opportunity, and threat that a business possesses. Below is the analysis done
for Amazon-
Strengths Weaknesses
 Amazon is a company that relies on
giving quality product and services to
its customers and it is one of the
strongest points of the firm so that it
can grow and prosper in the industry
that is highly competitive in nature.
 Also it has efficient as well as effective
delivery channels and low cost network
that allows it to carter the needs,
requirements, and demands of each and
every sector in a precise manner
(Cherchata, 2019)(Dacko-Pikiewicz,
2019).
 Amazon faces many challenges from
the Chinese firms that are operating in
the similar industry and it is not able to
cope up with that in an efficient way
and thus it acts as its weakness.
 Apart from this the company’s margin
is too little that makes it even more
difficult to survive in the market as
Amazon has a long history of products
that are ineffective in the market and
thus regarded as flop products.
Opportunities Threats
 There are various opportunities that are  As Amazon operates worldwide it faces