Business Context: Understanding Factors and Strategies

This document explores the concept of business context and its impact on decision-making and goal achievement. It discusses the SWOT and PESTEL analysis of Wizz Air airline, highlighting its strengths, weaknesses, opportunities, and threats. It also examines different leadership styles and recommends a suitable style for effective management. The document provides insights into the political, economic, social, technological, environmental, and legal factors that influence the airline industry. It is a valuable resource for understanding the business context and leadership strategies.

Context of Business

EXECUTIVE SUMMARY
The business context embrace the understanding through which the factors of the
business from various perspective. It includes the decisions that determine the business
orientation to achieve the goals and task of the company as effectively. The manner of business
that identify the targeted audience to enhance the need of expectation. As the initialise issues
and problems that might influence the subjective content of the business to deal with the
sufficient approaches that needs to be contextual in the respect for the task that can be more
efficient and effective in the given quora. The business context try to manage the disparities in
the context of the business to execute the task and strategies of business.

Table of Contents
EXECUTIVE SUMMARY ...........................................................................................................2
INTRODUCTION ..........................................................................................................................4
TASK...............................................................................................................................................4
SWOT analysis............................................................................................................................4
PESTEL analysis.........................................................................................................................6
PESTEL factors has influenced the Opportunities and Threats business...................................7
Different styles of leadership......................................................................................................8
Recommendation of a suitable leadership style..........................................................................9
Corporate Social Responsibility activities................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business context is the technique that can be analyse the management of business which
can be operates at effectively. It concentrates on the macro factor of business that concentrates
the analysis of the total management of business. As the main purpose of the business context is
to analyse the manner in respect to develop the strategical plan of action in the frame work of
business. As the major factor that states the skills and abilities of the individual in the
organisation that also focuses in the context of business(Bedjeti, 2017). The managerial leaders
that avoids the obstacles for processing proper loop in between various organisation. It make the
task of management more easier to determine the issue of positive terms in an adapted
surrounding. The management consider in this report is Wizz Air. It is a European based low
cost airline and with head quarter in Budapest. As it follows the various techniques and methods
to deal with their passengers with the financial source of techniques to evolves in the market for
perceptive orientation. As this research understand that the procedure to handle the plan of
execution to enhance the change in the process that must be managed.
TASK
SWOT analysis
SWOT analysis stands for strength, weaknesses, opportunities and threats that is the
techniques for assessing the business. The techniques and methods that build the list to cover the
thought of ideas.
 Strength : As the Wizz Air airline has the low unit of cost that is the reason it has been
categorised as one of the highly effective business model. It has their concentrates on the
secondary airports that have the average utilisation of the air craft. It also allows low fare
cost to their visitors that are being involved with the competitors as the average profitable
section to manage the demand and market share in the respect of its visitors(Bratasanu,
2018). The Wizz Air has the highest section of ancillary of revenue in the Europe as
because it terms as the highest among Europeans airlines with the second highest
ancillary revenue in the world. It also balanced their focus on geographic section that
enhance their performance to become more strong in their field.
 Weaknesses : As the Wizz Air airline has depends on the summer months because it is
highly seasonal ratio that identifies the orientation. The net profit is also a finest reason

for them to ensure the major segmentations as similar to the profit ratio. As also the Wizz
air operates with the lower frequency than its competitors as it have the task that relates
with the manner of the service airlines. It defines the major segmentations to improve the
positions in the field of the area(Burger, Luke, 2017). It also encompasses the various set
of situation that enhance to their targets with the low fare airline association in respect of
the visual term. It might not be important weaknesses on the pattern of leisure route that
initialise the various manner of segmentations that certainly a level of disadvantage to be
get mentioned in the given quora.
 Opportunities : As the Wizz Air airline has the major opportunities to manage their deal
with the potentiality. The sectors that is economically less that develops the market
orientation in the manner to the GDP growth rate that tends to be higher to get mentioned
as through the various structured value of term. It airline also has the lower unit cost from
other to initialise their segmentations with others. It generally points the variations to
increase the potential and other initiative for further low unit of cost that offers the low
ticket prices that creates the conditional source for highly subsidiary spend. It is the
manner to enhance the further source of vision to accumulates the liberalisation that
could frame the manner of the new market opportunities in the field of the area with the
adequate term as with the positive context.
 Threats : As the Wizz Air airline has external source of events that creates the major set
of concerns to the design with the vulnerable of events that manage the source of external
surrounding that relates with the natural phenomena such as earthquake and volcanic ash
disruption. It initialise the segmentations that concentrates the view point of the networks
that has the relative session to function the various operations of the airline
management(Dubey, Sangle, 2019). As it is the fierce competitor of Ryanair because the
Wizz Air holds the position of the number one in the country it helps the lower units to
set the order in the manner to help the basic unit cost. In the matter of the fact, it is also
present the valuation of the deliveries that will come when the important numbers will
affect the organisation of airline. It deployed on routes that is not appropriate as per the
demand that will reduce the unit of the cost.

PESTEL analysis
PESTEL analysis provides the operational and functional challenges in respect of Wizz
Air airline that face the prevailing the large surrounding in the context of competitive units. As it
achieve the success in ensuring the way that relates their task and performance in the given quora
to facilitate the various segmentations.
 Political factor : Wizz Air airline has plays an important role to identifies the impact on
Wizz Air airline for long term profitability. It enhance the various sections in the field of
the area that operates the different manner of the political surrounding that concentrates
on the diversify type of manner(Gerasimenko, Molchanova, 2017). It holds the stability
and in the risk factor to initialise the levels of regulations in the subjective role of the
consumers sectors. It might facilitate the intellectual property of the manner to manage
the task and their performance. The average term of the pricing that regulates the term at
pricing as per the pricing manner to regulate the functions. It also encompasses the
targeted situation to apply the various sources of product labelling and other needs and
demand of the requirements in the travel and leisures.
 Economic factor : Wizz Air airline has the macro surrounding factors such as the
inflation rate, savings rate, interest rate, foreign exchange rate and economic cycle that
determines the demands and its sections and also it manage the investment and
aggregates of investment in an economy. It also issues the manner of micro surrounding
such as competition norms that have the impact as on the competitive term of advantages
in the airline management.
 Social factor : Wizz Air airline follows the society culture and the way that enhance the
orientation in the manner of output. It shares the terms and values or attitudes that
featured the various segmentations to play an important role to understand how the
marketers will hold up the visitors of the market that knows the orientations(Hartmann,
Vachon, 2018). The management knows how to deal with the consumers and visitors in
the quora of the marketing subjective content that facilitate the pattern in the mean of the
travel and leisure industry as per the consumers and other stakeholders.
 Technological factor : Wizz Air airline initialise the term techniques and methods that is
fast disrupting as the variations in the management of business. The organisation that
encompasses the points and the following report in the context of business to know the

deal that pattern their way to deal with the chance to deal with the orientation. The
management might not have the possibility to analyse in the perpendicular phase of
section in the quora of the recent techniques and methods and the featured of the
development by the Wizz Air airline.
 Environmental factor : Wizz Air airline has various form of markets that orientated the
different norms or surroundings in the standard values of the time that might have its
impact on the profitability of an organisation(Kiel, Arnold, Voigt, 2017). It ensures the
manner of the different surrounding of laws and liability that encompasses the
segmentations of the law. It includes the environmental obstacles that relates to the
weather, climate change, and the laws that regulates the variations in the manner of
environment pollution. As it also termed the attitudes that supports the renewable energy
to phase the manner in the following.
 Legal factor : Wizz Air airline allows the firm with the major course of legal frame work
that integrates the rights and the manner of the intellectual terms of a management of
business. The business that might be carefully have evaluate the source of information as
by the various secret information to realise the legal factors to determine the influential
manner that has considered the basic term. It has the manner to integrates the copyright,
patent and the manner to intellectual property law that facilitate the orientation. As it also
have the perception to deal with the employment law, health and safety law and data
protection act of law.
PESTEL factors has influenced the Opportunities and Threats business
The factors that termed the surrounding that is interrelated with each other as in the
manner of increasing issues in the organisation. Wizz Air airline might pursue the socio cultural
and technological developments and also the political decisions that are also influence the scope
of the economic actions. As the opportunities and issues in the business consider the external
factors that threaten the techniques of the management in the macro environment.
The approaches that consider the management to ensure their capabilities in the manner
of information techniques and online services(Lamberti, 2017). As the factors helps in
evaluating the the efficiency in the management as it might understand the manner and then
supervise the macro factor of environment. The major sectional frame work that has undergone
to sort of various changes that has many variations in the managerial field of the area. It tends to

set their focus on the managerial activities. It is important to set the manner and adjust the
outlook of various opportunities in the term to manage the cultural opportunities of the market.
The threats that externally affect the pestle analysis to influence the business functions in
the success of the online advertising and information and various communication techniques and
other service sectors(Manolopoulos, Chatzopoulou, Kottaridi, 2018). The source of the analysis
and its frame work set the arrangements on the manner of other airlines that affects the
strategical plan of formulation.
Different styles of leadership
The leadership style holds to the section of the leaders to enhance the pattern that faces
the output of their values. As it helps to influence the leaders behaviour and characteristics like
directing, motivating, guiding and managing the group of an individuals. The frame work of the
research has set the various theories that offers the individual to determine the improved manner
to understand the various manner of leadership style.
 Autocratic leadership style : An autocratic leader believes in the manner to make all the
decisions in the sectional field of area. Wizz Air airline allows the leaders to impose the
outlook and it defines the outcomes of the manner. As it is the effective term that apply
the strategies and policies to unite the team to make important decisions that can be
reduced.
 Authoritative leadership style : It determine the leaders who are confident with the
specialise authorities in the filed of the area. Wizz Air airline set the level of expectation
that got engaged and energizing with the term of manner to ensures the virtual
orientation. The major sector where the leaders are initialise their task and work
performance to deal with the other leaders in the manner that orientated the management
of business in the given quora.
 Pacesetting leadership style : It determine the leaders who utilise the most effective
authoritative who will deal with the sets of the manner that concentrates on the initialise
sections(Øystein, Beate, Jarle, 2018). It refers to the driven leaders that sets the steps in
the portion. Wizz Air airline has been already settled the task and the performance to
influenced the orientation to supports their team and task and other individuals to sets the
members to drive the sections that runs at the driven section to keep the effective
perception in the given quora at the field of the area. As if the most of the manner that

ensures the various source of energetic entrepreneur working with a like-minded team on
developing and announcing a new product or service, this style may serve you well.
 Democratic leadership style : The democratic leadership style concentrates on the group
and its status to motivates the free flow of thought of ideas in between the executives and
the group members that involves the guidance and control. Wizz Air airline
has been analysed that democratic leadership style that is the one of the most effective
type of leadership type it leads to higher productivity that contributes to the members to
increase their temperament. It termed that good leadership style have particular terms that
include honesty, intelligence, courage, creativity, competence and fairness(Turner,
Gianiodis, 2018). Good executives also tends to set their actions and performance as
according to the manner. As the group members also feel more involved to perform their
task and terms that makes them more engaged to share their view points.
Recommendation of a suitable leadership style
Leadership style is the segmentations that formulates various actions like providing,
directing, implementing plans and encouraging other individuals in the management. As the
suitable leadership style follows the conditions that possess executives in the political and
business term. It includes the manner of leader intellectual capacity to acquired the knowledge as
per its plan of action. The suitable leadership style as per the value of term is Laissez faire
leadership style for Wizz Air airline in which executives and leaders are allow their group
members and individuals for consultations and feedback. As it ensures the social control to
requires the great deal with the members to feel confident that posses their skills or abilities and
sense of knowledge to manage the project orientation in the quora.
 It motivates personal growth : The executives and leaders in the management allows the
approaches in which employees have the chance to schedule their time. Wizz Air airline
creates the leadership style that creates a surrounding that facilitate the growth and
development as per its perception(Vilchez, de la Hiz, 2018). The segmentations has been
initialise to maintain their levels in the airline that face output of the orientation.
 It motivates innovation : The innovation is the basic task in every management to
perform their functions to set the sections in the given field of area. Wizz Air airline
concentrates on the various structured style of innovation to be get applies in their
management as effectively. Individuals set the values of term to get motivation from their

leaders and executives to get most frequently perform their task. As it make their team
highly skilled to experienced the various sort of working as per their sense of knowledge
to work independently with their capabilities of accomplishing their task with adequate
manner of work.
 It allows for faster decision making : As the Wizz Air airline facilitate the macro
environmental management not micro management hence, the individuals under laissez
faire leadership have the liberty to make their own decision as per the managerial
activities. Through this the individuals in the management take their decisions so
frequently without wasting their sort of time for favourable procedures.
Corporate Social Responsibility activities
The external and internal source has been engaged the communication between
employees that focus on the effort of the management. It plays a major role in strengthening the
brand goodwill to enhance the size of the company in Europe(Zashchitina, 2017). Wizz Air
airline requires the change in the factor and scope of communication that has their targeted
audience to manage their deals and accepts their operations and functions to promote the
corporate factors. As per to it the purpose of the management is to supervise the wide extrinsic
promotion by its generous manner. It is important to report for corporate social responsibility in
respect to adjust the portion in a virtual part through investor social relation objectives that
enhance the individuals to increase their team spirit in the management.
It is essential to set up a plan of action and the procedure to ensure regularity as the
Wizz Air airline has the global standard opportunities to work with the various segmentations in
the group to have the impact on the management as per their issues and problems with the
regularity of flow with the intent to settle the objectives. It has become a set of formal sections to
initialise the plan of actions to communicate effectively with visitors to manage their social
responsibilities as per their efforts of the communication(Zhu, Freeman, Cavusgil, 2018). It
handles their basic keys to follows the orientated manner that allows the thought of ideas with
the objectives of strategies to be add in the context of the business.
The leadership at WIZZ Air airline has experienced their airline functions that
concentrates on providing the superior consumers that has been experience it to keep the costs
and fares to manage it as low. The corporate responsibilities are change the manner to visual the

perception in the frequent manner to deal its time frame work and can gain the more profit as
effectively.
CONCLUSION
As per the above report it has been concluded that, business management tools and
concept are applies as per the wider context to reframe the manner of highly interactive social,
environmental and economical environment. It creates customary of business to be concentrates
on its techniques and methods. The resources of management that need to utilize the favourable
features of sustainability as through which report can be significantly managed with adequate
term of sectors. However, as there are many theories and concepts in this report through which it
suggest it as the most applicable manner for medium and large management of business that can
be specially stimulates to smaller field of the management. Many of the ways and processes are
engaged as toward small, additive changes as the section of the uninterrupted shift in the
management of business.

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