Business Context: SWOT and Pestle Analysis, Leadership Styles, and Corporate Social Responsibility

Context of Business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
SWOT Analysis...........................................................................................................................3
Pestle Analysis.............................................................................................................................4
What impact have changes in PESTLE variables had on threats and opportunities?.................5
Compare and contrast different leadership styles and provide recommendations for the best
leadership and management approaches......................................................................................7
Recommendation of a suitable leadership style...........................................................................9
Corporate social responsibilities in the business procedure......................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The business context necessitates an understanding of the numerous factors that influence
business from various perspectives, as well as how decisions are made and what the firm's
ultimate goal is. The process of planning and coordinating all parts of an organisation is known
as business management. This is about both the revenues and the profits (Wu, Wei and Wang,
2021). Budgeting or comparing a number of productive strategies is required when considering
alternate applications of essential resources. Wizz Air UK Ltd was chosen to carry out the
research. It is a low-cost airline based at the United Kingdom's Luton Airport. The airline was
formed in order for Wizz Air to get access to the UK market. It employs its corporate brand and
runs scheduled services on behalf of its Hungarian parent, Wizz Air.The goal of this research is
to use SWOT and Various analysis to see how changes in pestle variables have changed
opportunities and threats. It also attempts to analyse their ability to mitigate risks and weaknesses
that are restricting their opportunities. The paper examines the most appropriate leadership or
management style by comparing and contrasting numerous leadership styles. This document
offers suggestions for effective leadership styles in the workplace. The importance of corporate
social responsibility in the business process is finally discussed.
MAIN BODY
SWOT Analysis
It is a strategic planning process that aids in the understanding of a person's or an
organization's strengths, weaknesses, opportunities, and threats in connection to corporate
competitiveness and project planning in the industry.SWOT Analysis is a simple yet efficient
framework for analysing the strengths, , opportunities, threats and weakness that an industry
faces. It aids a company in enhancing what they do well, identifying what they don't, lowering
risks, or maximising the benefits of probability for higher success
Strengths Weaknesses

• Along with the uncertainties of the Brexit
outcome, the corporation has a low cost basis
and a youthful, best-in-class fleet.
• The supplemental profits contribute
significantly to growth.
• Investing extensively in staff learning &
development. • Profit turnover is expanding at
a high and consistent rate.
Opportunities
 High sensitivity to political issues, such
as the impact of ATC strikes in France;
• Excessive baggage fees are producing
problems for airlines.
Opportunities
 They're digitising their employees'
journeys to better the experience.
 Route diversification via Central and
Eastern Europe.
Threats
• The perils of union strikes, such as the
Lupton luggage carriers' strike; • The Covid-19
might have a disastrous impact on the Aviation
Company;
• As people become more reliant on internet
booking, information technology and cyber
threats are becoming more prevalent.
• The LCC market is tends to becoming
increasingly competitive.
Pestle Analysis
A PESTLE study is a framework for assessing the major features of an organization's
influence from external forces. It allows more experienced employees to gain a better awareness
of the external issues that affect their industry. This methodology is typically used to complete a