SWOT and PESTEL Analysis of British Airways

Context of Business

Contents
Introduction .....................................................................................................................................3
Main body .......................................................................................................................................3
1 Discuss a SWOT and PESTEL analysis of chosen company ..................................................3
2 evaluate how the changes in pestle factors influence the opportunities and threats of the
business .......................................................................................................................................6
3 Different styles of leadership....................................................................................................7
4 recommend a suitable leadership style which helps the organisation to achieve the business
objective.......................................................................................................................................9
5 critically evaluate the corporate social responsibility of the chosen organisation....................9
Conclusion ....................................................................................................................................11
References......................................................................................................................................12

Introduction
Airlines is the industry where the companies are engaged in providing air transport
services which helps the people to access to the air mode of transportation. In this the company
utilize the aircraft's as a mode of transportation. These types of companies are generally under
the partnership or alliances with one another companies under any contract so that they can
provide best offers to clients which resulted in enhancement of sale. The report is based upon
British Airways which is the second largest UK based carrier, fleet size and passengers carried
company. The company was founded in the year of 1974 and had quarter is located in London.
183 are the places in which the enterprise is providing their services. The report is being
discussed about micro and macro factors which affects performance of the company. Further, the
report is being discuss the about how the company is addressing there is strength in order to
neglect their threats and weaknesses which is affecting their opportunities which are present in
the competitive market. There are several different leadership styles which help the company to
operate their functions and a recommended suitable leadership style. Lastly the corporate social
responsibility is also discussed.
Main body
1 Discuss a SWOT and PESTEL analysis of chosen company
SWOT analysis model
With the help of the internal factors the company can determine the affects their
operations and that is discussed below:
Strengths:
 the company use to provide safety journey to their customers. Only in the year of 1974
the hijacking incident was happened because of this only the firm was come under top 20
safest airlines company (Byrne, 2020). The company has developed a sustainable brand and because of that only the company is
engaged in investing more so that they can expand their business at international
territories. For the same company is developing their technologies which helps them in
achieving their targets in better manner.

Weaknesses:
 Rolls Royce Engine trend 1000 engines has generated many issues for British Airlines.
And because of this only the enterprise has limited in their aviation Agencies as this
become a hurdler for firm to enter in market. The chosen organization has very badly impact because of Covid-19 and brexit and for
the same the company has under gone huge loss. And because of this the company failed
to meet their basic expenditure.
Opportunities:
 The enterprise can expand their businesses while adopting several opportunities which
helps them to stabilize their resources and other important resources. This helps the firm
to address more customers so that they can earn profitability from market (Centobelli and
et. al., 2020).
 The company is already spreading out International root system so that they can attract
the new and old customers which resulted in enhancement of sale.
 It is important for the firm to use digital technologies more frequently so that they can
manage their work in a better manner. This helps them to increase their profitability. The
updation in technology can be used by company in grabbing the endless opportunities
from market place.
Threats:
 There are several threats because of the competitors in the same competitive market
place. In Aviation industry there are less barriers with respect to get entry in market but
only some of the companies can survive who have deep pockets. As it is the most
expensive industry and high investments are required by the enterprise. It is important for the company to have a deep knowledge with respect to their market
and customers as this helps them in analyzing the requirements of customers so that they
can satisfy them in effective manner.
External factors
It is important for every company to analysis all such factors which are not under the
control of firm as they are known as external factors. Analyzing such factors helps them to