Analyzing Connect Catering: Business Context, SWOT, CSR & Innovation

This report provides a comprehensive analysis of Connect Catering Services, a UK-based catering company. It begins with an introduction to the business, followed by a detailed SWOT analysis identifying the company's strengths, weaknesses, opportunities, and threats. The report further explores Connect Catering's corporate social responsibility initiatives, highlighting their efforts in environmental protection, employment generation, and ethical business practices. Additionally, it examines the company's approach to innovation and creativity, focusing on their bespoke food offerings, customer service, and technology adoption. The report concludes with recommendations for Connect Catering Services, emphasizing the use of social media for enhanced customer engagement and the strategic expansion of operations, while also acknowledging the availability of similar solved assignments and past papers on Desklib.

Context of Business

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
SWOT analysis:...........................................................................................................................1
Corporate social responsibility of business:................................................................................3
Innovation and creativity:............................................................................................................3
RECOMMENDATION...................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Business refers to an activity in business in order to earn profit and includes buying and selling
of products as well as services (Glebovskiy, 2019). Business requires various resources in order
to carry out their operation including finance, employees, raw material, machinery and
equipment ad many more. There are various components which create threat of business and to
find out these components, firm needs to use SWOT analysis. SWOT analysis is one of tool
which is important to identify strength, weakness, threat as well as opportunity or business.
Business also needs to focus on other factors which can impact on operation of company. This
project report includes study of Connect Catering Services which is UK based organisation
providing catering services to their customers. Company is offering fresh and healthy foods in
order to enhance satisfaction of their customers. This organisation is identified by John Herring
in the year 1989 in UK. This project repot includes discussion of SWOT analysis of Connect
Catering services in order to identify strength and opportunity in order to overcome of impact of
Weakness and threat of company. It includes corporate social responsibility of Connects
Catering services towards society. Moreover, it also discussed about innovation and creativity
used by business.
MAIN BODY
SWOT analysis:
SWOT analysis refers to an analysis tool which is used by firm in order to identify strength,
weakness, threat and opportunity (Jamel, Saidani and Nurcan, 2018). It is important for firm to
identify these weakness and threat of business in order to overcome for these problems Some of
SWOT analysis of business are as follows:
Strength Weakness
Quality of food: Quality of food provided by
connect catering services is good which helps
them to satisfy requirement of good food of
their customers (Zhang and Zhang, 2017).
Getting awards: Connect Catering Services is
also getting awards from 100 best to work
with. This helps to improve their brand
Competition: There is increasing competition
in market which create problems for business
of Connect Catering Services. It reduces
market share of company and also to reduce
their profitability level.
Limited capabilities: Company is providing
their services at small level as it is same
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recognitions and also increase their reputation
in market. It helps to boost confidence of
customers on organisation.
Increasing reputation: Company has good
reputation in market as they are doing work
with honesty and providing good quality of
food to their customers which is good for their
health and getting awards also increase their
image in minds of their customers (Kim and
Park, 2017).
Safe and fresh for food: Company is
providing fresh foods to their customers and
also taking proper precautions for health of
people.
business organisation. They have limited
resources in order to expand their business.
Finance: To expand business of Connect
catering services, business is required finance.
This finance is important to carry out operation
of business in smooth ways. But they have
limited source of finance.
Opportunity Threat
Expansion in different segment: Company is
currently working as small business
organisation but they have opportunity in
market to expand their business to different
geographic location. This helps to earn more
profit for firm and provide advantage to reduce
sales of their operation. It also helps in
increasing market share of company.
Cafe and restaurants: Connect catering
services is providing catering services to their
customers. They scan also open any restaurants
as well as cafe to attract more young customers
base towards their business. For this business,
firm has base and it also provide them
opportunity to expand their business.
Covid-19: Covid-19 is one of threat for
business of Connect Catering services as it
creates various problems for business. Due to
this global pandemic, government of UK has
put restriction over people in order to protect
them from corona viruses. Even after removal
of these restriction, people are afraid to going
out and organise any event. All these create
negative impact on business of Connect
Catering services (Marić, 2020).
Brexit: Due to Brexit, government of UK has
made various changes in rules and regulation.
All these create impact on different businesses.
Connect catering services also needs to follow
these rules and regulation which create
problems for business.
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Food standards: There are various standard
measure has made by government for food
safety. All these measures creates problems for
business and also increase their cost. These
rules need to follow by connect catering
services and increase their operation cost.
Corporate social responsibility of business:
Corporate social responsibility refers to self-regulation of organisation which helps company to
be accountable for society and their stakeholders (Perano, Hysa and Calabrese, 2018). Business
is using resources from society and creating impact on political, economic, environmental and
social aspect, also it is duty of business to fulfil their duties towards society, environment as well
as economics.
Connect catering services is fulfilling their corporate social responsibility in many ways. As they
are not harming environment with their operation. Company is generating employment
opportunity and hiring local employees in order to carry out their operation. It helps company to
reducing unemployment rate and contribute in economic development. They are also paying
taxes to government on time as government is reinvesting these taxes to development country.
Connect catering services is also fulfilling their responsibility towards their stakeholders. As
company is providing fair information about their operation to various investors. They are also
providing payment to suppliers on time and give orders on regular basis. Managers of business
are also taking care of their employees due to which their employees are contributing towards
goals of business with more dedication. Connect Catering services is also fulfilling their duties
towards customers by providing them good quality of food. They are providing food of good
standards and fresh which helps to enhance experience of their customers.
Innovation and creativity:
Innovation and creativity are one of important aspect for success of business. innovation helps
business in developing new concept and ideas which is completely new in market and helps to
fulfil requirement of business (Smit, Zoet and Berkhout, 2017). These innovation and creativity
help business of Connect Catering services in may ways. Company is providing combination of
bespoke food along with excellent services to their customers. Target customers of company is
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young people as they are providing fresh and tasty food. Focus of company is to provide
fabulous services which helps to enhance their experience.
This innovation helps business to attract more and more customers towards them and allow them
to earn more profit (Yang, Wei and Shigarov, 2018). It helps them to enhance satisfaction level
of their customers which helps them to expand their business in different areas of UK. Company
has skilled and motivated employees which develop creative and tasty foods in order to attain
goals of business.
Innovative business ideas are based on new technology which helps to saves cost of company. It
also helps opt make operation of business more efficient and provide convenience to their
customers. Innovation introduced by enterprise is based on requirement and problems faced by
customers. innovation helps connect catering services to differentiate their firm from those of
competitors. As their services enhance qualities of their business and allows them to expand their
market share.
RECOMMENDATION
From above mentioned project report, it can be recommended that Connect Catering Services
needs to use social media in order to increase awareness of their products and services. It also
helps them to interact with their customers and provide solutions to their problems. Connect
Catering services can use social media in order to communicate with their customers about their
safety measures of Covid-19 as it helps them to assure customers about food and precautions
taken by company for their customers. It is also recommended to use various digital
technologies in order to avoid physical contact that helps to create good image in minds of
customers. Moreover, it suggested to company to expand their operation in different parts of UK
by using reliable source of finance.
CONCLUSION
From above mentioned project report, it can be concluded that SWOT analysis is on of analysis
which helps a firm to be capable to face threat to be occur. This analysis helps a firm to identify
weakness and threat for firm due to which firm can made effective strategies in order to
overcome of these weaknesses and reduce impact of threat from their operation. It allows
business to carry out their operation in smooth ways. Business while carry out their operation in
market needs to fulfil their corporate social responsibility. There are different stakeholders,
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society members towards which business needs to be accountable. Organisation is also using
innovation in order to ensure long term survival of their business. It is important for an
organisation to bring innovation and creativity in order to expand their operation and attract more
and more customers towards them.
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REFERENCES
Books and Journals
Glebovskiy, A., 2019. Criminogenic isomorphism and groupthink in the business
context. International Journal of Organization Theory & Behavior.
Jamel, L., Saidani, O. and Nurcan, S., 2018. Flexibility in Business Process Modeling to Deal
with Context-Awareness in Business Process Reengineering Projects. In Enterprise,
Business-Process and Information Systems Modeling (pp. 35-48). Springer, Cham.
Kim, D. and Park, B.J.R., 2017. The moderating role of context in the effects of choice attributes
on hotel choice: A discrete choice experiment. Tourism Management, 63, pp.439-451.
Marić, J., 2020. Exploring 3D printing technology in the context of product-service innovation:
Case study of a business venture in south of France. International Journal of Business
Environment, 11(3), pp.222-238.
Perano, M., Hysa, X. and Calabrese, M., 2018. Strategic Planning, Cultural Context, and
Business Continuity Management: Business Cases in the City of Shkoder.
In Geopolitics and Strategic Management in the Global Economy (pp. 57-77). IGI
Global.
Smit, K., Zoet, M. and Berkhout, M., 2017, July. Verification capabilities for business rules
management in the Dutch governmental context. In 2017 International Conference on
Research and Innovation in Information Systems (ICRIIS) (pp. 1-6). IEEE.
Yang, S., Wei, R. and Shigarov, A., 2018, August. Semantic interoperability for electronic
business through a novel cross-context semantic document exchange approach.
In Proceedings of the ACM Symposium on Document Engineering 2018 (pp. 1-10).
Zhang, W. and Zhang, Q., 2017. Exploring antecedent difference between early and late adopters
of disruptive innovation in e-business microcredit context: Evidence from
China. International Journal of Innovation and Technology Management, 14(06),
p.1750032.
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