Context of Business Assignment : Unilever

Added on - 21 Feb 2021

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Context Of Business
ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3A brief history and summary of the business and rationale of the choice...................................3Discuss the vision, leadership styles, management practices and organizational culture............4Analyzing how the culture and management style influences the business functions andstrategies.......................................................................................................................................6Recommendations to improve the leadership style, management practices and variousstrategies......................................................................................................................................8CONCLUSION................................................................................................................................9
INTRODUCTIONEvery business aims at adapting and implementing to the best leadership style andmanagement practices. The organizational culture and structure greatly influence theperformance level of employees. Unilever is a British-Dutch transnational company that deals inconsumer goods. It was founded in the year 1929 and its headquarter is situated in London,United Kingdom and Rotterdam, Netherlands(Nguyen and et.al., 2017).Report will also discussbrief the history and summary of the business. The report will explain about the vision,leadership style, management practices and culture of the organization using the theories. Furtherin the report, some recommendations will be provided to bring improvements in the managementpractices, leadership styles and strategies.MAIN BODYA brief history and summary of the business and rationale of the choice.Unilever is a public limited company that was founded on 2ndSeptember 1929 byWilliam Lever, 1stViscount Leverhulme, James Darcy Lever, Georg Schicht and Singrose(Murphy and Murphy, 2018). Unilever is a dual-listed company that operates as a singlecompany having a common board of directors. It is considered as the seventh most valuableorganization of the Europe. The company owns more than 400 brands and it is organized into thefour main divisions such as home-care, food, refreshments and beauty and personal careproducts.Unilever has also maintained research and development facility in many parts of theworld including United Kingdom, India, China, Netherlands and United States.The company is primarily listed on the London Stock Exchange and it is a constituent ofFTSE 100 Index. Unilever is among the oldest multinational company and the products of thecompany are available in almost 190 countries(Muls and et.al., 2015). Unilever offers widerange of products and services to its customers including food and beverages (Soups,mayonnaise, snacks, sauces, margarine, spreads and salad dressings) refreshments (tea-basedbeverages, ice-cream, nutrition enhanced staples and weight-management products), personalcare (hair care and skin care products, oral care products and deodorants) and beauty-careproducts (soap bars, capsules, liquids, powders and other cleaning products) and cleansingagents.
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