context of business

Context
of
Business

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
P1. Discuss Swot and Pestle analysis for Amazon.....................................................................1
2. Critically comment on how the company is addressing their Strengths to negate Threats and
Weakness affecting their Opportunities......................................................................................5
3. Compare and contrast the different styles of leadership. Comment on the current leadership
and management style at Amazon. .............................................................................................5
4. Recommend a suitable leadership style that will match their management style and help
Amazon grow further. Justify your choice using appropriate literature. .................................7
5. Comment on the Responsibility, Response and Obligations in their Ethics and Social
Responsibilities in the processes at Amazon using evidence from your research .....................7
6. The second part of the project will involve writing a reflection report on your experience in
writing this report. ......................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERNCES.................................................................................................................................11

INTRODUCTION
A term business is type of practise or activity which create to individual living standard,
in other context a business comprise about generating money from selling of product and
services (Arshada and et. al., 2016). This also comprise towards profit and non-profit entities
through which organisation operates non profit activities as pursue charitable mission.
Leadership and business environment where leadership is managerial practise which enables to
improvise skills and influence towards goal accomplish to individual. The business environment
which means overall internal and external factors that enhance impact to functions of particular
that involves employees, customers, management along with supply and demand of business
regulations.
In this report, the organisation taken Amazon which is American multinational
technology e-commerce business in Washington. It majorly deals with product and servicing
through online (Burgstaller and et. al., 2016). The topics are covering internal and external factor
of Swot and Pestle analysis, compare with different styles of leadership towards Amazon.
Discuss about leadership and management style that helps to grow business in succession
manner. Responsibility, response and obligation as per ethics and social responsibilities for
amazon.
MAIN BODY.
P1. Discuss Swot and Pestle analysis for Amazon.
In Business environment contains two types of assessment as internal and external. In this
external assessment recommend Pestle analysis to scrutinize and evaluate outside challenges and
opportunities at the time when company planning to establish their venture in international
market. In following there is evaluation of Pestle analysis of Amazon company:
Pestle Analysis: Political: This factor comprise about degree of government intervention as per economy.
It involves government policy, evaluating stability or instability that operates the
market , foreign trade policy, tax policy and other labour laws and environmental laws
which highlight towards particular country perspective (Cote., 2017). As in United
Kingdom their political factor is stable enough, where Amazon also having many
benefits from political stability, through conditions it creates an opportunity for company
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as they tend to expand their venture in diversified in developed countries. In other hand,
some of external factor where government is provide their support to pursing expansion
towards relevant market. But Amazon have to face one negative consequences from
Brexit market thatr enhance to not allows to trade in European Union. Economics: In this factor, it includes a significant impact about how organisation
presumes to gain high profitable through economic growth, interest rate, exchange rates
and other disposable income towards consumer and behaviour that suits to business. In
perspective of Amazon they have acquire market international level where they can gain
more business expansion in United Kingdom. But to having fluctuation of inflation rates
Amazon faces more challenges to online dealing business through Brexit market. Apart
from it, other positive factor to making deal with the management of demand in any
given economy. The UK economy is bigger as business expansion can design their
structure as per their mechanism. Social Factor: According to this factor, the socio culture factor comprises to measure
areas where attitudes and beliefs in aspect of population. Some of factors which involves
demographic and geographic factor that allows population growth, age distribution ,
health consciousness along with career attitudes all these factor must consider by
Amazon company. It helps to company more benefit where Amazon faces vast
challenges in COVID-19 and they this an opportunity and initiate many online
engagement towards customer attraction towards online business platform. Technology: By having fast changes of technologies that initiates to landscape changes
and its high affect towards. As in United Kingdom the scope of technology is in wider
range where they usually concerned to promote management in three different ways . It
promotes innovative producing goods and services, new ways of distributing goods and
services in effective manner (Dörndorfer, Hopfensperger and Seel, 2019). As Amazon is
owns advanced technologies like artificial intelligence type resources that enhance to
increase their business mobility in productive manner. Environmental: It is one of factor which mainly focuses on environment aspect to
presumes to pursue better online business, they operates various subject to the influence
of the natural environment. This aspect presents how company represent remote or
macro environment relates with ecological changes. Some of factor which enhance
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certain ecological external factor that raises environmental programs, by raising of
business with better business sustanbility. Meanwhile, within increasing popularity of
low carbon within lifestyles that provides better commerce industry. Through
competitive advantages which strategy that corporative to increase company competency
addressing better ecological system which better control of environment.
 Legal Factor: As Amazon tend to presumes their operation work to focuses on legal
requirement (Dyess and et. al., 2016). The effect of regulation on remote or macro
environment are determined in aspect of Pestle analysis model. Better rising product
regulation which is seen as result of demand raising through societal with consumer
safety as well as customer security (Han., Wang and Yan, 2019). Amazon need to follow
some legal compliance regulation in terms of employment law such as National
Minimum wages, bonus law act which ensures long term success through regulatory
compliances.
Swot Analysis: This is techniques of strategic planning that helps to individual to better operates
for better identifying strength, weakness, opportunities and threats that resembles to relate with
business competition or project planning. In following there is analysation of swot assessment
with the Amazon company perspective:
Strength Weakness
 Amazon is one of largest leading e-
commerce business in online retail
industry. They applies different
strategies to commence their business
by cost leadership, differentiation and
focuses (Higgs. and Dulewic., 2016.).
The company mainly reaping the gains
from the action which helps to
shareholder.
 They primarily derives its competitive
advantages from leveraging through
information technology. This is use of
 In Amazon they have faces many
implication which diversified into
failures such as Amazon tries to
introduce mobile phones and other
technological product which could not
able to meet customer expectation.
 Through Amazon raise offers free
shopping to their customer, it is an
danger of losing its margin. Therefore
they lost their profit margin from this
particular strategy.
 As consider fact of amazon towards
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E-commerce with scalable and easy
business platform to ensures about
company flexibility to approaching task
within competitors.
 It is having one positive capability
about Amazon is that they satisfactory
recall to read mind about global
recognition which helps to enter in new
market.
 The company has scrutinize their actual
better to provide customer all
satisfactory business related aspect
which fulfil needs of them and
company attain optimum competitive
advantages.
online only retailer where individual
mind focuses on online marketing with
better business related expansion with
better circulate market.
Opportunities Threats
 Amazon is having opportunity to
introduce substitute product as many
other competitors are increasing their
marketing expansion.
 Another opportunity, through which
amazon capitalise on relates towards
manufacturing more product and under
which brand instead of being leading
third party products. It initiates to
increase the number of product under
which brand are sold.
 They must promotes their portfolio
through offering where stocks are
enhancing new more product that
 This is having biggest threats in which
Amazon success is more increasing
within concern through over online
practises as shopping.
 The aggressive market having high
pricing strategies faces some regulation
through publishers and rivals in major
retail industry.
 Many other online e-commerce
business regulates their venture which
can create huge threat towards Amazon
(Jabbar and Hussein, 2017).
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presently in better position which
generates high revenues.
2. Critically comment on how the company is addressing their Strengths to negate Threats and
Weakness affecting their Opportunities.
In above section external and internal environment is addressing in context of Amazon
company where many favourable and unfavourable outcomes. By describing pestle where
Political and Economic factor that can formulate implication through Brexit Market which
decrease growth of Amazon it can be threat. The opportunity is driven from social factor which
Amazon gain opportunity from Covid-19 situation and promotes their product and service
through online platform, where large amount of customer initiates to recover their losses in huge
profit maximisation.
Furthermore, Swot analysis is detailed analyse about Amazon company to its strength,
weakness, opportunities and threats. In this section strength of Amazon is that they itself a large
technology E-commerce business which regulates in online platform (Khalili, 2016). They have
high market share in which introduce different kind of product that helps to increase
competitions and reduces other competitors for interference aggressive marketplace.
3. Compare and contrast the different styles of leadership. Comment on the current leadership
and management style at Amazon.
Leadership is art of motivates to individual or group of people to act towards achieving a
common goals. To communicate with others in such a manner that makes them influence in
positive manner where people abide orders and having critical thinking which having proper
skills within utilisation resources (Koç and et. al., 2018). In perspective of Amazon company
they having better leadership skills to uses guide employees for better define about accomplish
task on the basis of effective leaders.
Leadership styles:
 Authoritarian Leadership: It comprise towards leaders commence all decision
making power are control over leader itself. The individual person can reflect out to be
successful as per situation where leader is having better knowledges in specific team. In
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situation of Amazon their leaders having authority to commence all decision making in
effective manner to systematic measure activities as well as employees performances.
 Participative Leadership: According to this leadership is known as democratic theory.
The presence is to involves effective team member which involves high decision
making process. As per Amazon leader is liberal attitude in which they can allows to
employees involves in decision making activities. This can enhance motivation along
with job satisfaction level.
 Delegative Leadership: It mainly focuses on assigning roles and responsibilities that
initiates to within team member. As this tend to be successful strategy, as member of
team are eligible to handle or undertakes responsibilities and defines about individual
work to effectively involves them (Kramer, Page and Klemic, 2019). In perspective of
Amazon company leader approach to provide work related activities as well as manager
allows to employees to taking their own decision making
Compare between Leadership styles:
Basic points Authocratic
leadership
Partcipative
leadership
Delegating leadership
Function It majorly presumes to
handling all activities
through with own.
Leaders allows to
overall employees to
join in activities for
actively attain goals.
This is the leadership
which emphasis to
assigning job roles
intervention.
Decision making In autocratic
leadership, the
decision making is
commence only
having power within
one individual
personality.
The decision making
is proceeds as per
involving with others
to discuss and
suggestion different
alternative optimise
(Lankoski, 2016).
It only undertakes the
decision making
power from deliver to
employees only.
Current Leadership style and Management style in Amazon.
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As in current situation in Amazon company where their leader follows visionary
leadership style that encompasses to focus on customer related service to motivate them and
enhance better performance of product and services to retain them towards long time. As Jeff
Bezoz who is founder of Amazon company uses contingency leadership styles which matches
leadership criteria as well as to making allows employees to taking part in discussion. The
leadership style fluctuates on the basis of situation by Amazon leaders where they set their high
standard within high expectation (Lelková and Lorincová., 2017). The management styles which
follows by manager in Amazon company that emphasis where manager undertakes decision
within the perspective to accomplish goals and better organise work as per guidance of higher
authority. Manager of Amazon company allows to taking decision making within employees
that helps to gain trust and loyalty from customer. As manager follows Paternalistic Management
style in which this determines towards better or effective decision making, by considering to gain
trust for customer to clear out all doubts and quires in systematic management.
4. Recommend a suitable leadership style that will match their management style and help
Amazon grow further. Justify your choice using appropriate literature.
From above section of leadership style discussion on Authocratic, Participative and
delegation leadership in which Amazon company leader can approach Participative Leadership
style, is because it helps to making engage employees and superiors together for particular task
or project in Amazon (Leminen and et. al., 2020). Participative leadership would easily match
with Paternalistic Management styles where they both have focuses towards employees or staffs
suggestions which support to mapping different alternative on the basis of situation.
There is difference between Partcipative leadership style and Paternalistic Management style.
Partcipative leadership style Paternalistic Management style
 According to this leadership style
provides team's input which is mainly
considered during decision making and
having optimum process.
 This leadership style commence under
concern with family and other ones
where manager provides them a good
working environment, with different
concept of benefits to attain high
competitive advantages.
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5. Comment on the Responsibility, Response and Obligations in their Ethics and Social
Responsibilities in the processes at Amazon using evidence from your research
In Business environment, every organisation follows the tradition about business
involvement in social responsibilities, ethics and other activities which governs to proceeds in
Amazon company by assorting research information to accomplish objectives. There are
explanation of Corporate social Responsibilities and ethics in terms of Amazon company that
comprise in which refers about betterment of society.
 Corporate Social responsibility: The CSR activity is depicts about self regulating in
business model that helps to company for social accountability to having concerned
stakeholder and public (Lubberink and et. al ., 2017). As the practises of corporate social
responsibilities initiates to balance program for communities. The company respected
stakeholder are very much distinct personality because they highly influence consumer
perception on company's goods and services.
Responsibilities:
Better cost saving benefits: Through sustainability business practise which can benefit of
company in lower level along with environment. By developing products that assort to less
energy or having less packaging. Amazon company approach their packaging as recycling items
that easily renewable towards betterment of society
Increased Employee loyalty: As per corporate social responsibility to support companies attract
and retain effective quality talent. The workforce merely look for wards to enhance ethical
behaviour and having optimum values that align within their own. The firm highlight corporate
social responsibility in effective manner. Amazon provides extra incentives to employees as well
as provide better recognize talent as per behaviour on the basis of companies with their own. Ethics: It is term as moral philosophy, that involves discipline concerned with provide
better understanding of morally good and bad or right and wrong about any aspect. It also
applies in any theory which indicates about basic principles as in business related it
emphasis norms and regulation follows which highlight about disciplinary working
aspects.
Ethical Obligation: This describes about many common job roles and duties in obligation terms
in business relate to hiring staff, balancing a safe and healthy work environment which mainly
assorting to conducts healthy and positive environment. Similarly in Amazon is facing huge
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conflicts in terms of recruitment and selection where some of hiring is not get appropriate is not
that applicant best qualification in which applicant is a relative towards business owner
(Susomrith and Suseno., 2017). Thus, this kind of relationship brings barriers.
Ethical Responsibility: The individual business owner are reliable for business fulfil its ethical
obligation. To accomplish ethical obligation that lead to employees and create standard within
ethical conduct (O’Keeffe, Ozuem and Lancaster., 2016). To enhancing effective training and
development to create employee potential and skilled personality. In perspective of Amazon
company manager having responsibilities to measure that their work should be conduct in better
and systematic way and not commence any kind of unethical work process which effect
customer society and culture.
6. The second part of the project will involve writing a reflection report on your experience in
writing this report.
On the basis of above report Context of Business during making of this report I have
scrutinize and gathered various types of findings and gain real experience to study about E-
commerce business background in effective manner. As Amazon is one of leading company and
I was very enthusiast to explore its working culture in terms of leadership and management
background, At the time of making Pestle and Swot analysation there is presence of both
opportunity and threats which helps me to mapped better solutions (Ruben and Gigliotti, 2017). I
measure the opportunities in social factor where Amazon get boost up their productivity in
Covid-19 situation where offline business were facing high implication of downfalls but E-
commerce business like Amazon and Walmart were touching their positive outcomes
successfully (Torres and Sidorova, 2019). Then evaluation of Swot determines about Amazon
which make me doubtful about its weakness and threats but some of its strength like they have
international presence so there is advantage to introduce substitute product which arises more
competition to other competitors.
Furthermore, Amazon leadership and Management style which I had to design better
format to detail investigation about their leader and manager behaviour in terms of working
situation. To rectify different leadership style I have determine the Partcipative leadership style
where leaders allows their overall staffs and superior in all activities such as managerial activity
and decision making (Reiche and et. al , 2017). After that at last, Amazon business environment
practises in which my main focuses towards Amazon's CSR and Ethics along with responses,
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obligations that allows to segregate outcomes as well as work principles defines in effective way.
Their main concern that society should not get affect with their any business activities as well as
contribute towards making of better social development for society.
CONCLUSION
As per above report of context of business has come to conclude where both Pestle and
Swot analysis conducts to measure better opportunities and threats which having presence in
business environment for e-commerce venture. Some of strength helps to reduces threats and
weakness which not raise uncertainty. Different leadership style discuss such Autocratic,
participative and Delegate leadership style in which Partcipative is one of suitable leadership to
provide systematic inputs along with allows to staffs and superiors in decision making as
together. Management style enhance to design effective and compliance oriented work in
organisation where Paternalistic Management style is consider as it facilitates more friendly
approach to give positive working environment in particular organisation by effective manner.
Different working business environment like Corporate social Responsibility within response
and quality that design proper evidence of research work as well as provides better understand to
not commencing unethical work regulation. At last there is reflection in report findings as well as
positive outcomes scrutinize to implement theories and managerial styles.
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Online
Corporate Social Responsibility (CSR). 2019. [online]. Available through
:<https://www.investopedia.com/terms/c/corp-social-responsibility.asp>
Leadership Styles, 2015. [online]. Available through
:<http://www.nwlink.com/~donclark/leader/leadstl.html>
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