Context of Business: SWOT and PESTLE Analysis, Leadership Styles

Context of Business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
SWOT Analysis...........................................................................................................................3
PESTLE Analysis........................................................................................................................5
What impact have changes in PESTLE variables had on threats and opportunities?.................6
Compare and contrast different leadership styles and provide recommendations for the best
leadership and management approaches......................................................................................8
Recommendation of a suitable leadership style.........................................................................10
Corporate social responsibilities in the business procedure......................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The context of business is related with summarising of various factors which are giving direct or
indirect impact to the business. Besides this, these are the aspects which are helpful for the
business to make choices and accomplish their objectives in most effective manner. Business
management is defined as the process which could be helpful in making plans and organising the
same so that differentiated aspects within business can be covered. These concepts are directly
related with gaining profits and market prominence by the business so that long term survival
can be seen (Simarmata and et. al., 2017). There are numerous alternatives which can be exerted
by the business in order to develop such concepts and to analyse business proceedings in
comparative manner. For better understanding of these concepts the current report is associating
such aspects related with EasyJet which is low cost multinational airline group headquartered in
London Luton airport. The company is operating domestic and international scheduled services
which are covering more than 10,000 routes and 30 countries as well. The prominent objective of
this report is to examine those variables which are having direct or indirect impact over the
business. On the other hand the report is analysing internal capacities with the approach of
SWOT analysis in order to minimise risk content of the business and to gain varied opportunities
as well. In the last part of this report various leadership styles are elaborated and comparison is
performed so that the best and the most advantageous strategy could be used by the business. For
a business CSR is acting as a prominent aspect so in the last part of this report light is being
enumerated over CSR concept.
MAIN BODY
SWOT Analysis
SWOT analysis is defined as a strategic planning tool which is used by the business in order to
examine their internal capacities and such weaknesses which are leading the business to face
risks and dodges within succession planning. SWOT is acronym of strengths, weaknesses,
opportunities and threats so using this method the company may get to know about all these
factors so that rivals can be treated in better manner and market competition can also be exhaled
(Efthymiou and Papatheodorou, 2018). For an organisation SWOT is considered as a forward
looking aspect by which internal analysis can be executed and in the same manner some
practices may also be adopted that would be beneficial in developing success opportunities and

benchmarks. With the help of SWOT analysis business obligations can be acquired by the
business so that higher profitability and consistency within business can be seen. In the reference
of EasyJet SWOT analysis is elaborated as under:
Strengths
 The company is managing their
business with low cost fleet in which
best quality services can be rendered.
 The company is able to make auxiliary
profits so that they are up for gaining
growth opportunities as well.
 EasyJet is having steady rise in their
profits which is helpful for them in
gaining sustainability.
 The company treats their employees as
their asset and in this manner they are
providing appropriate training and
development measures to them for
sharpening their skills.
Weaknesses
 Various vulnerabilities are seen by
EasyJet in their business operations due
to fluctuation in political condition.
 Higher baggage fines are being paid by
the company and this is major reason
that they are able to make lowered
profits.
Opportunities
 EasyJet is continuously putting efforts
in order to enhance experience of their
customers and in this manner
digitalised technology is used by them.
 By using market expansion strategy
EasyJetcan expand their market within
various segment of Europe and other
markets.
Threats
 The outbreak of COVID-19 has
impacted aviation industry in negative
manner as government of various
nations has initiated several regulations
for this industry.
 The implication of Brexit has also
provided negative aspects to the
business of EasyJet.
 Due to union strikes the company has
faced negative implications over their
profits and market image.
 In the current time people are attracted