Leadership Styles and Ethical Responsibilities of Amazon

Context of Business

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK ..............................................................................................................................................3
P1) PESTLE and SWOT analysis...............................................................................................3
P2) Relation between SWOT and PESTLE analysis:.................................................................4
P3) Different Leadership styles:..................................................................................................6
P4) Leadership style of Amazon.................................................................................................7
P5) Ethical and social Responsibilities of Amazon....................................................................7
P6) Reflection..............................................................................................................................9
CONCLUSION .............................................................................................................................10
REFRENCES.................................................................................................................................12
Books and Journal.....................................................................................................................12

INTRODUCTION
Organisation has many factors that effected their operations and functions. Those factors
can be external and internal so it is very important for the organisation that they can make their
strategies and leadership style flexible (Salovaara and Bathurst, 2018). It is very well known that
businesses have dynamic environment in which any factors effects the organisation operations
and functions. Leadership is the only way that helps to cope up with unpredicted happenings.
Leadership is the style in which leader performs the functions that motivate and encourage the
employees to achieve organisational goals and targets. In this context, Amazon is undertaken for
analysing the internal and external factors that effects the organisation function and operations.
Amazon is the organisation that trade in e-commerce business, it is the American multinational
company has headquartered in Washington. This report covers the leadership style in which brief
explanation and most suitable leadership style is given. It also covers corporate social
responsibility of the company that shows their detail knowledge.
MAIN BODY
TASK
P1) PESTLE and SWOT analysis
PESTLE is the tool that helps to analyse the macro or external environmental factors
which effects the organisational operations and functions. A brief explanation of external or
macro environmental factors are mentioned below:
Political Factors- It is the factor that include the political stability of country that effects
the organisation functions positively or negatively. Amazon is the organisation that operates their
work in their parent country i.e. America. America is the country that have strong political
stability which directly positively effects the Amazon functions. They already support them
because of encouraging and promoting e-commerce business.
Social Factors- It include the factors that are related to the socio cultural factors which
shows different type of religions and traditions that effects the organisation products and services
(Mareus and et. al., 2019). It impacts positively if Amazon fulfil all demand of their audience
and vice-versa.
Economical Factors- It include the individual income that controlling the purchasing
power of the person. Amazon is the American company, in which country has already developed

nation that have strong economical conditions. So it positively impacts the organisational
functions and operations.
Technological Factors- In this factors Amazon takes care for their technology because
they operate their business online which needs up graded technology. It negatively impacts
because technology very frequently obsolete.
Legal factors- It include all important laws and regulations that effect the organisation
functions. Amazon is the multinational organisation in which all important laws should be
followed, if not followed then they get negatively impact in the business organisation.
Ecological Factors- It is the important factors that effect the organisation CSR policy of
the company. Amazon get affected by the ecological factors in which they have to fulfil CSR
policy, it can be done through providing best quality of goods and services.
Another important tool i.e. SWOT analysis which directly identifying and analysing
internal factors of the company. Amazon's SWOT analysis is mentioned in the below table:
STRENGTHS WEAKNESSES
 Amazon biggest strength is their
pricing strategy, they use low pricing
strategy.
 They provide a wide range of products
and service to the customers (Benefiel
and Abbott, 2019).
 Their margins is reduced because of
free delivery.
 They has very less physical stores that
reduce their profits.
OPPORTUNITIES THREATS
 They make their privacy and security
tighter so that customers can easily
trust on online payments.
 They should develop more and more
physical stores.
 Another threats is their success that
inspire another competitors.
 Nowadays cybercrime is increasing at
very high rate that become the threat of
the company.
P2) Relation between SWOT and PESTLE analysis:
Almost all person knows that SWOT and PESTLE analysis are opposites each other.
Because PESTLE analysis identify and analysis the external environmental factors that influence
the business externally and unpredictably. Whereas SWOT analysis identify the factors that