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Contextualising International Tourism Management Assignment

   

Added on  2019-12-03

12 Pages3979 Words153 Views
ContextualisingInternational TourismManagement1

Executive SummaryTravel and tourism industry is one of the primary sectors in UK, largely because ofreason that it contributes in significant amounts to national income, development, growth andprosperity. But for this industry, just like any other industries in the country, marketing holdsgreat value in all operational aspects. Through it, administration at travel and tourism companiesintend to fulfil organizational goals and objectives, thus helping the firm to sustain for a longerperiod of time in the industry. Marketing and other promotional activities help these enterprisesto sustain market’s competitive nature and also to make as well as cement its position in thesector. The present study focuses assessing the significance of marketing in promoting thedestination as marketing strategy is consider as an effective form that support the DMO inpromoting and aware the image of London destination in the international marketplace. The keyaims and objective behind marketing implication for tourism destination results in enhancing theeconomic condition of the local people residing within the tourist destination. However, anotheraim is to delight the visitors by maximizing their satisfaction level through providing differentleisure and luxurious services. Furthermore, it has also discussed the different external factor thatimpact or affect the tourism industry as well as marketing strategies of DMO. 2

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................4LITERATURE REVIEW................................................................................................................5DISCUSSION AND ANALYSIS...................................................................................................8CONCLUSION..............................................................................................................................10RECOMMENDATIONS...............................................................................................................11REFERENCES..............................................................................................................................123

Aim: “To measure the significance of marketing strategies on the image of tourist destination- Acase study on London, UK”Objectives:To measure the importance of marketing in promoting the destination among theinternational visitors. To assess the relationship between marketing strategies and growing perspective ofLondon in terms tourist destination. To recommend ways through which Destination Management Organization (DMO) canmaintain the positive image of destination. Research questions: Why marketing is considered as a significant tool in promoting the destination?What is the relationship between the marketing strategies and growing perspective oftourist destination?What are the ways through which DMO can maintain the positive image of destination?INTRODUCTIONIn the contemporary market, destination marketing organizations within the UK haveviewed that activity of segmenting the different tourism marketplace is considered as a criticalstep within the procedure of destination marketing (Weaver and Lawton, 2006). However, thiswill benefit in gaining information about the different perspectives in the respect to the specificdestination as well as it also result in understanding or predicting the behaviour of traveller andvisitors. Therefore, it has been widely recognized that marketing and promoting the internationaldestination play an important role in deciding that whether a destination is going to be visited ornot by potential and actual visitors. For carrying out the present report, selected destination isLondon that is one of the most popular tourist destinations in the world. However, this city isfamous and has charismatic tourist attraction and places, that's why it is awarded as one of themost visited places in terms of international visitors. The present report focuses on analysing thesignificance of marketing in the context of tourism destination as it assists in enhancing theimage of destination through focusing on the different attractions existing within the destination.Furthermore, this report will also proposes various strategic recommendations to Destination4

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