Wk 1: Advanced Organizer

Review the companies listed in the case studies portion of the textbook. Choose 1 of the companies to use for all weekly assessments. Complete the chart below with information provided in the textbook and other resources. Provide your analysis below the chart. Selected Organization: Apple, Inc. Describe the organization in the follow chart: Element Description Mission The mission at Apple, Inc. is to bring the best user experience to its customers through its innovative hardware, software, and services (Piao & Kleiner, 2015) Vision Apple’s Vision statement is “We believe that we are on the face of the earth to make great products and that’s not changing.” Values Apple prides itself on its Values as a company which are: Accessibility Education Environment Inclusion & Diversity Privacy Supplier Responsibility Structure “Apple Inc. has a hierarchical organizational structure, with notable divisional characteristics and a weak functional matrix. The hierarchy is a traditional structural feature in business organizations” Culture At Apple, we’re not all the same. And that’s our greatest strength. We draw on the differences in who we are, what we’ve experienced, and

Contingency Plan
Executive Presentation for Apple

The            Contingency          Plan

This assignment delves into the world of brand management, using Google and Apple as prime examples. It explores the importance of branding as a marketing tool, analyzing their brand portfolio strategies, brand hierarchy, and brand equity management. The study also examines how these tech giants leverage their brands through collaborative efforts and partnerships, both domestically and globally. Finally, it evaluates different techniques for measuring and managing brand value, highlighting the significance of brand audits and the CBBE model.

Marketing

Brand Management: Google and Apple - A Comparative Analysis

This report analyzes the internal resources and capabilities of Apple Inc. through a SWOT analysis. It also examines the impact of external environmental factors on the firm's entrepreneurial activities using a PESTEL analysis. Additionally, it evaluates the competitive forces within the industry.

Leadership Management

Political Science

Internal Resources and Capabilities of Apple Inc.

Apple  Inc  Case  Study  2022

Apple uses various business intelligence tools and systems to improve its decision-making processes. The company's Enterprise Resource Planning (ERP) system is integrated with SAP to manage sales, distribution, and material management efficiently. Apple also employs Customer Relationship Management (CRM) to focus on building long-term relationships with customers, providing a unique experience without making a purchase. Additionally, the company uses data mining to retrieve analytical information for staff and employees, increase customer satisfaction, and forecast sales. These systems have enabled Apple to make informed decisions, improve customer service, and maintain its competitive edge in the market.

Data Science and Big Data

Mobile Development

Apple's Strategic Use of Business Intelligence in the Era of Mobile Computing

Report

The provided assignment is a comprehensive SWOT analysis of Apple Inc. conducted using the SWOT analysis tool. It evaluates the company's internal (strengths and weaknesses) and external (opportunities and threats) environment, providing recommendations for improvement. The analysis suggests that Apple can overcome its weaknesses and threats by leveraging opportunities and enhancing its strengths.

The Contingency Plan

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Brand Management: Google and Apple - A Comparative Analysis

Internal Resources and Capabilities of Apple Inc.

Apple Inc Case Study 2022

Apple's Strategic Use of Business Intelligence in the Era of Mobile Computing

SWOT Analysis of Apple Inc.

Strategic Planning and Management Report 2022

The Contingency Plan

End of preview

Brand Management: Google and Apple - A Comparative Analysislg...

Internal Resources and Capabilities of Apple Inc.lg...

Apple Inc Case Study 2022lg...

Apple's Strategic Use of Business Intelligence in the Era of Mobile Computinglg...

SWOT Analysis of Apple Inc.lg...

Strategic Planning and Management Report 2022lg...

Brand Management: Google and Apple - A Comparative Analysis

Internal Resources and Capabilities of Apple Inc.

Apple Inc Case Study 2022

Apple's Strategic Use of Business Intelligence in the Era of Mobile Computing

SWOT Analysis of Apple Inc.

Strategic Planning and Management Report 2022