Re-Fashion's Control Implementation: A SMART Goal Framework Analysis

This report outlines Re-Fashion's approach to control implementation using the SMART goal framework. The first goal focuses on accelerating the success of fashion entrepreneurs by increasing their number on the website by 20% within three months, tracking progress through weekly newsletters and website registrations. The second goal aims to enhance digital penetration on social media platforms like Facebook, Instagram, Twitter, and Pinterest over a six-month campaign, with strategies tailored to each platform. The report details tracking systems, the importance of timely goal completion, and adjustments to be made if progress lags, including influencer marketing and revised incentive policies. The document emphasizes the importance of time management and strategic adjustments across different social media platforms to ensure goal achievement and sustained business success. Desklib provides access to similar solved assignments and past papers for students.

Running Head: Control Implementation
Re-Fashion
Control Implementation
SMART GOAL FRAMEWORK

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Table of Content
Framework for SMART goal achievement- 1.........................................................................................2
Framework for SMART goal achievement- 2.........................................................................................3
References.............................................................................................................................................5

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Framework for SMART goal achievement- 1
Business Name :Re-Fashion
SMART Goal: Accelerate the success of Fashion entrepreneur while pushing the limits of
what is possible through collaboration, knowledge and empowerment. Increase the
number of fashion entrepreneur by 20% on the website
Criterion being Measured: Fashion entrepreneurs
Time frame for goal completion: 3 Months
Explain the system that you will create to track the success of the goals
Every week newsletters will be sent out to the upcoming fashion entrepreneurs, and the
people who are talking about fashion, or contributing towards the development of the
sector. These people can be independent designers or working in collaboration with a
brand. As long as they making a dent in the fashion universe by their work, they should
be listed on Re-Fashion. The aim of Re-Fashion is to create a portal where the current
trends and the upcoming trends in the purview of fashion are to be discussed, the same is
available for the audience in terms of the podcasts Re-Fashion does with the Fashion
entrepreneurs for fashion enthusiasts. Invites will be sending to them for registration on
the website, this will serve as the system for creating success of the goals.
Why is being reliable and completing the goal on time is important to business success
It is extremely important to complete the goals on time; else the purpose of setting
SMART goals in the first place itself gets deflected. Also, goals are set for a reason; the
reason is the growth in revenue and sustained profitability of the organization.
Completion of goals on time ensures achievement of the organizational objectives and
assures financial success in the organization. Usage of time frame in goals can also be
directly linked to the productivity of the employees, when employees know that they
have to complete certain task in the mentioned time frame, they put all their efforts and
energies towards accomplishing the goal I the time specified. Thus for sustained growth
and profitability it is very much required to complete the goals in the time
frame(Midgley, 2014)
What adjustments will you make if you are falling behind the success
The way to get more fashion enthusiast on the platform is by conducting meetings with
them, sending out promotional material via mail, tele call, and newsletters or connects
them through social media. All these channels will help in getting more and more fashion

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entrepreneurs on the board.
There is an attractive incentive policy set up for the employees who get the required
people on board. If at all the numbers are falling behind as expected, the incentive policy
will be revised to motivate the employees.
Another adjustment that can be made is by getting into influencer marketing and
promote Re-Fashion, influencers do have a very strong follower base and thus if they say
something about the brand, followers make a note of it and in this way, influencers can
play a big role in getting the desired numbers on the board.
Framework for SMART goal achievement- 2
Business Name: Re-Fashion
SMART Goal: Increase the digital penetration on the social media about Re-Fashion
Criterion being Measured: Increased likes on Facebook and Instagram, more followers on Twitter,
more pinned post on Pinterest.
Time frame for goal completion: 6 month campaign
Explain the system that you will create to track the success of the goals
Tracking the success of any goal is important, goals are pivotal to the organization and hence,
control, implementation and tracking are extremely important. In order to ensure the success of
goals on different social media sites, the strategy is different for each one of them.
Facebook: Re-Fashion currently has total of 600 likes on its Facebook page, the number is
extremely low seeing the space in which it function. The engagement and the conversation on the
FB page are excessively low. Thus to ensure the likes increase to at least 10,000 in a duration of 6
months, daily 3-4 posts have to be posted on the page. Conversation has to be driven across the
concept of fashion, lifestyle, and the growth of entrepreneur and so on. Post should be created in
a way that it draws people on the page and they interact with the posts. The engagement and the
conversion level have to increase by manifold. The entire audience of Re-Fashion is on social
media, and thus it is extremely essential to target them where they spend most of their time.
Twitter: Get 4-5 fashion celebrity on board with Re-Fashion and treat them as influencers. The
influencers by tweeting about Re-Fashion will create awareness amongst the followers of the
celebrity and thus they would be interested in the service creation of the brand, thus
automatically increasing the number of fashion entrepreneurs on the platform and increasing the
brand awareness.

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Pinterest: Pinterest is another platform which is popular among the retailers and fashion brands.
Hence, the internal team has to ensure that with every post on Facebook, Instagram and twitter,
people pin the photo of a fashion entrepreneur, this will help in gaining immense popularity.
Why is being reliable and completing the goal on time is important to business success
Time management is extremely crucial factor in the achievement of a goal. Hence in the
framework of SMART goals, importance is given to the timeline of the goal completion. Timeline
attaches criticality of the goal achievement in the stipulated time. It is one of the strong reasons
behind the success of any company(Schaefer & Stevens,2015)
What adjustments will you make if you are falling behind the success
As there are three different platforms used for achieving the numbers, the strategy in case of
failure will be unique for all:
Facebook: In case Facebook is unable to deliver the numbers organically, a budget of 20K USD is
kept aside to push the content inorganically to the targeted audience.
Twitter: Influencer marketing is sure to work, it has a very high rate of conversion, but in case it
fails to achieve the numbers, fashion bloggers will be hired to tweet recklessly on an event that
Re-Fashion will create just for increasing the awareness about the brand.
Pinterest: A contest will be run through Pinterest, as to the person who pins most photographs on
Page of Re-Fashion, will be given a chance talk to a celebrity on the podcast.

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References
Midgley, C. (Ed.). (2014). Goals, goal structures, and patterns of adaptive learning. Routledge.
Schaefer, T. F., & Stevens, J. S. (2015). Using rubrics to assess accounting learning goal
achievement. Issues in Accounting Education, 31(1), 17-28.