Convention And Exhibition Industry Importance

Added on - 03 Jan 2021

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ConferenceandExhibitioninHospitality
Table of ContentsINTRODUCTION...........................................................................................................................3Define and explain the exhibitions and conferences sector in the context of your chosendestination...............................................................................................................................3Examine key purpose of conference and exhibition at this destination.................................3Identify and evaluate specific venues used by conferences and exhibition at the destination5Evaluate the resources used by specific conference or exhibition held at your chosendestination...............................................................................................................................6Make recommendations for further resources that could be used at future events................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONConference refers to meeting and interaction of selected group of people to discuss aparticular agenda. On the other hand, exhibition is well organized presentation and display ofspecific things (Rogers and Davidson, 2015). These two are important sources of profits inhospitality industry. Medium to large scale hotels make halls which are booked by customers forconducting conferences and exhibitions. The chosen destination is United Kingdom. Further, thisreport will throw lights on concept of exhibitions and conferences, their key purposes,identification and evaluation specific venues used. Furthermore, evaluation of resources used bya specific conferences and exhibitions along with recommendations for resources to be used forfuture events (Barrows and Tamblyn, 2012).Define and explain the exhibitions and conferences sector in the context of your chosendestinationConferenceis a meeting held to exchange information or to discuss matters in a formalway. It is a arrangement made in advance according to requirements of concerned parties. It mayextend to number of days. The group of people may or may not have common interest.Exhibitionis a public display of work such as artisans products, paintings, cultural nature worketc., that have been created skilfully. It provides a place where huge number of buyers and sellerscan meet and make profitable deals.Londonhas many great hotels which are famous for their service, events are one of them.It has earned£18.1BNthrough number of conferences and exhibitions held in last year. It is notnecessary that these can be arranged in hotels only. There are separate and independent placesthat are specifically built for such events. Companies and other organizations often havemeetings and conferences to discuss resolutions and objectives. Exhibitions are basically done byschools, colleges, art gallery etc. to showcase the talent and art.Examine key purpose of conference and exhibition at this destinationConference and exhibitions are done for some objectives. These should be assessed toknow the scope where improvements can be made to get desired results. Hence, various keypurposes ofa consumer show are as follows:Brand profile:The identity of an entity is expressed through its brand recognition andimage worldwide. Organizations work its way to increase its brand position in the
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