Corporate Governance and Effectiveness: A Case Study on Aston Martin

Corporate strategy

Table of Contents
Research Topic: Corporate governance and its effectiveness. A case study on Aston martin.......1
Introduction......................................................................................................................................1
Background of the organisation..............................................................................................1
Issues or problems faced........................................................................................................1
Research aim and objective....................................................................................................1
Significance of research.........................................................................................................2
Research questions.................................................................................................................2
Literature Review.............................................................................................................................3
Research Methodology....................................................................................................................9
Critical review of the results of the research.................................................................................10
Recommendation and action plan........................................................................................12
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
Books and Journals........................................................................................................................16

Research Topic: Corporate governance and its effectiveness. A case study on
Aston martin
Introduction
Background of the organisation
The orgnisation which is selected for current investigation is Aston Martin which is a well
known British independent manufacturer of exclusive deigned luxury sports cars, grand tourers
along with other electric vehicles. The headquarter of Aston martin is situated at Gaydon,
Warwickshire, England, UK and its business operation are spread around to six continents
covering more than fifty countries like Turkey, China, France, Riyadh, Jordan, Germany,
Monaco, Italy, Russia, Sweden, Canada, United States, South Africa and many location of
United Kingdom (Tanriverdi and Du, 2020). Thus, thousands of worker are employed by Aston
martin across the world along with having a wide range of stakeholders comprises of its
mangers, employees, board of directors, customers, and other related parties therefore it become
more difficult and complex for Aston martin to set a coordination and transparency in its work
and corporate strategy.
Issues or problems faced
The Aston martin is an international orgnisation which is having various branches across
the world and having a wide workforce as well as many stakeholders across the globe. Thus, any
issues and difficulties are faced by Aston Martin while leading effective formulation of corporate
strategy and governance which is mainly related and associated with keeping transparency in its
decision making along with clarity in strategy formulation.
Research aim and objective
Aim
The main aim and objective behind conducting this research work is, “To evaluate about
the role and effectiveness of corporate governance in leading Transparency and overcoming the
issue of conflicts of interest in an organisation”. A case study Aston martin.
Research Objectives
 To get better understanding about the concept of corporate governance structure and its
effectiveness in meeting organisational gaols.
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 To determine the various issues and problems that could be encountered by Aston martin
in management of corporate governance and during formulation of corporate strategy.
 To evaluate about the action plan that could be adopted by Aston martin to bring
transparency and resolve issue of conflicts of interest in its corporate governance while
formulation of corporate strategy.
Significance of research
The leading out and conducting current research work is significant from view point of an
organisation as it has become more vital and essential for an organisation to maintain
transparency in its work and operation to comply with legal provisions along with leading
positive impact on mind set and trust of stakeholders (Cardoni, Kiseleva and Lombardi, 2020).
Thus, current research project is vital to evaluate about and get better understanding about the
concept of corporate governance and its need and effectiveness to meet organisational goals in a
more effective manner. Beside this, significance of current project also comprises of leading
more effective analysis of efficient strategy to maintain the proper transparency and
accountability within a form for more efficient operation. Apart from this, current research is
also significant from view point of researcher as meets its personal interest and academic
perspective along with leading out improvement in managerial skills and competencies.
Research questions
 What understanding are you having about the concept of corporate governance structure
and its effectiveness in meeting organisational gaols?
 What are the issues and problems that could be encountered by Aston martin in
management of corporate governance and during formulation of corporate strategy?
 What are the action plan and ways that could be adopted by Aston martin to enhance role
of its corporate governance in overcoming the issue of Transparency and conflicts of
interest within organisation?
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