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MARKETING IN TRAVEL AND TOURISM

   

Added on  2020-02-17

20 Pages4681 Words54 Views
MARKETING IN TRAVEL AND TOURISM1

Executive SummaryThe study focuses on core concepts of marketing in travel and tourism sector. It also showsinfluence of marketing environment upon individual travel and tourist destinations. Importanceof marketing environment is clearly depicted in this study. Factors relating to motivation ofcustomers as well as demand in travel and tourism sector are portrayed in the course of thisstudy. The study reflects on analysis regarding principles of market segmentation and also itsimplications on marketing planning. It concentrates on importance of strategic marketingplanning for a particular travel. Significance of relevant marketing research as well asinformation of such research to managers needs to be present for suitable outcomes. Impact ofmarketing on society is clearly depicted in the course of this work. The study shades light onissues related to marketing mix of products. Requirement of service sector mix has been laiddown in this study. Concept of total tourism product for an individual sector is being stated inthis study. It encompasses role of promotional mix in business of tourism and travel sector.Integrated promotional campaign has been mentioned in this study for knowing more about thistopic. The study informs travel and tourism sector need to understand demand of customers inmarket for ensuring victory in business.Table of Content2

Introduction......................................................................................................................................4Task 1...............................................................................................................................................4LO 1.................................................................................................................................................4P1.1 Discussing core concepts of marketing in travel and tourism sector......................................4P1.2 Assessing influence of marketing environment on individual travel and tourism business inThomas Cook and tourist destination..............................................................................................5P1.3 Discussing factors affecting consumer motivation as well as demand in tourism unit...........7P1.4 Analysing principles of market segmentation as well as its usage in marketing planning.....7Task 2...............................................................................................................................................8LO 2.................................................................................................................................................8P2.1 Analysing importance of strategic marketing planning for Thomas Cook or touristdestination........................................................................................................................................8P2.2 Discussing relevance of marketing research as well as market information to managers oftravel and tourism..........................................................................................................................10P2.3 Assessing impact of marketing in society.............................................................................10Task 3.............................................................................................................................................11LO 3...............................................................................................................................................11P3.1 Discussing issues related to product, price and place elements of marketing mix................11P3.2 Assessing importance of service sector mix elements to travel sector..................................11P3.3 Applying concept of total tourism product to a particular tourism business.........................11Task 4.............................................................................................................................................11LO 4...............................................................................................................................................11P4.1 Assessing integrated nature and role of promotional mix.....................................................11P4.2 Planning and justifying an integrated promotional campaign for a travel and tourismbusiness..........................................................................................................................................12Conclusion.....................................................................................................................................13Reference List................................................................................................................................14Appendices....................................................................................................................................163

Introduction Tourism has become very common in present world because people have started to travel fromone place to another at a rapid rate. In order to spend quality time that is different from regularlifestyle, people travel to every corner of world. This helps them to remain mentally andphysically fit for any undertaking any type of stress. Sometimes, travel occurs due to businesspurposes also. It is important for travel and tourism sector to conduct their business in such away; masses do not get into any kind of trouble during their travel. From mode of travel tostaying in tourist destination, every aspect regarding travel is arranged by this industry. Thisindustry is biggest service providers for people in present world. In this study, travel withThomas Cook is taken as an example for knowing more about this sector. Thomas Cook was abusiness entrepreneur that has started a travel agency in 18th Century. It has become one of thepopular travel agency in UK in these years.Figure 1: Logo of Thomas Cook(Source: Thomascook.in, 2017)4

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