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Core Concepts of Marketing in Travel & Tourism

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Added on  2020-10-22

Core Concepts of Marketing in Travel & Tourism

   Added on 2020-10-22

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MARKETING IN TRAVELAND TOURISM
Core Concepts of Marketing in Travel & Tourism_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Core concepts of marketing in travel and tourism.................................................................11.2 Impact of marketing environment on Thomas Cook Group..................................................21.3 Factors that affecting consumer motivation and demand of travel and tourism sector.........21.4 Principles of market segmentation and its uses in marketing planning at Thomas Cookgroup............................................................................................................................................3TASK 2............................................................................................................................................42.1 Importance of strategic marketing planning for selected travel and tourism for Moroccoand Egypt.....................................................................................................................................42.2 Relevance of marketing research and market information to managers in travel and tourismsector............................................................................................................................................42.3 assess the influence of marketing on society.........................................................................5TASK 3............................................................................................................................................53.1 issues in the product, price and place elements of the marketing mix 366...........................53.2 the importance of service sector mix elements to the travel and tourism sector...................63.3 concept of the total tourism product to an individual tourism business or touristdestination....................................................................................................................................6TASK 4............................................................................................................................................74.1 the integrated nature and role of the promotional mix.........................................................74.2 plan and justify an integrated promotional campaign for a travel and tourism business ordestination....................................................................................................................................7Conclusion.......................................................................................................................................8REFERENCES................................................................................................................................9
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INTRODUCTIONMarketing considers important role in the business success. In this regard, severaloperations and functions develop in industry to communicate several benefits in the market. Inthis way, ideal customers also attracted to increase economic results (Battour and Ismail, 2016).Present report based on Thomas Cook Group that consider different kinds of attraction andbooking for tour packages that facilitate to attain desired results. In order to focus on the presentreport, it covers core concept of marketing in travel and tourism sector. Furthermore, it developsprinciples to conduct market segment. At last, it develops relevance of market research andinformation for managers of travel and tourism sector. TASK 11.1 Core concepts of marketing in travel and tourismIn order to consider different concepts, following aspects develop in UK for ThomasCook Group:According to the concept of American Marketing Association, it considers broad conceptin which different types of activities, process, tasks, etc. communicate to deliver effectiveexchange. It helps to create value of particular services towards clients to deal withinnovative results (Tseng, Wu and Chen, 2015). Another concept determines to make effective decisions for management of the business.Hence, it considers towards consumer orientation, competitor orientation and crosscoordination. This is because, Thomas Cook Group develop their operations andfunctions for international and domestic both kind of market. As per the modern concept, travel and tourism industry consider dynamic nature so thatsmall number of businesses consider competitive results through established standardsproducts and services. With the help of specific brand, development of market considerICT for marketing operations and management options.In order to define cross functional orientation, process develop with coordination andorganisation resources. It assists to chosen business to increases their performances tovisit Morocco and Egypt destination. In respect to define sustainable development, Thomas Cook group also focus on planningto venture in respect to work towards Morocco and Egypt. 1
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