Impact of Coronavirus Global Disease and Role of Mass Media

This report examines the impact of coronavirus global disease and its role of mass media during the pandemic. It includes a literature review, research methodology, findings, and recommendations.

Analyse the impact of Coronavirus
global disease and its role of mass
media during the pandemic
1

Executive Summary
Main purpose of this report is to examine the impact coronavirus global disease and its role
of mass media during the pandemic. This is a main purpose and for achieving this, different
activities have been completed by researcher systematically. Aim and objectives has been
developed with the help of research title that helps in doing of another activity. Literature review
is another activity that has been completed by gathering secondary information from articles,
books, magazines etc. sources. Research methodology has been completed by using various
types of methodologies that are positivism, deductive approach, quantitative research,
questionnaire etc. These are main methodologies that helped in gathering of accurate and reliable
information about the topic. Data analysis has been completed by using frequency distribution
analysis. This technique helped in evaluating quantitative data in less time period. Conclusion
and recommendations have been done by describing information about entire chapters in
systematic manner. Therefore, research aim and objectives are attained in successful manner.
2

Contents
Executive Summary.........................................................................................................................2
Chapter 1: Introduction-Research Background...............................................................................4
Terms of reference.......................................................................................................................4
Rationale of the research.............................................................................................................4
Research aim................................................................................................................................5
Research Objectives.....................................................................................................................5
Chapter 2: Literature Review...........................................................................................................6
What are the impact of corona virus as a global pandemic?.......................................................6
What are the effect of corona virus on different industries?.......................................................7
What are major the roles of mass media during the pandemic of Covid 19?..............................8
Chapter 3: Research Methodology................................................................................................10
Chapter 4: Findings, Discussion and Analysis..............................................................................13
Chapter 5: Conclusion and Recommendations..............................................................................24
Conclusion.................................................................................................................................24
Recommendations......................................................................................................................24
REFERENCES..............................................................................................................................26
Appendix........................................................................................................................................28
Questionnaire.............................................................................................................................28
3

Chapter 1: Introduction-Research Background
Terms of reference
Coronavirus is a pandemic situation that have negative impact on industries or
organisations. This situation negatively effects on business and industries by decreasing sales
ratio and also increasing customer turnover. Along with this, mass media refers to the technology
that is intended to reach larger base of mass audience. It is an effective way of communication
used by organisations or industries by communicating information about the business in market
or to the customers (Halpern and et. al., 2021). There are some common platforms of mass media
such as magazines, newspapers, internet, television and radio. There are certain types of mass
communication which are advertising, public relations, social media etc.
Corona virus has direct impact on different industries such as manufacturing & logistics,
travel and tourism, entertainment and media, healthcare, commerce, government, finance real
estate and many more. These are major industries that are directly affected because of corona
virus. Along with this, mass media is an effective source of information regarding the
coronavirus. This source will help in providence of accurate information about the coronavirus to
public. Therefore, mass media helps in increment of awareness regarding the issues of
coronavirus among peoples. The media played a worldwide and effective role in coronavirus
disease tracking and also updates via live updates dashboard. The media permitted for
appropriate interventions by the CDC (Center for Disease Control and Prevention) and the World
WHO (World Health Organization), enabling a rapid as well as widespread reach of public
health communications.
Rationale of the research
Main rationale behind conducting of current dissertation is to identify the issues of
coronavirus global diseases. Current investigation is important for an individual, society,
industry ad organisation by enhancing their knowledge about the impact of corona virus on
different industries. At personal level, this investigation support researcher by improving their
research skills including data collection, decision, making, presentation, time management and
many more (Sultana and et. al., 2021). These skills help researcher in completion of full
dissertation successfully and timely. At professional level, this research helps students by
increasing their understanding about the role of mass media during the pandemic of Covid 19.
4

In investigation, I mainly focus on the impact coronavirus global disease and its role of
mass media during the pandemic. This is an interesting topic for me because with help of this I
can easily improve my knowledge about the coronavirus global disease and its direct impact for
industries. There are some opportunities for current research as this research can be published in
market will helps all over by increasing their understanding about the role of mass media during
Covid 19.
I already know about the impact of coronavirus global disease on all industries or
organisation but I have lack of knowledge regarding the its role of mass media during the
pandemic. This is a main gap of this research and for overcoming this gap, research questions
will be following in literature review.
There are different methods that will be used for conducting present dissertation in
successfully manner (Partinen and et. al, 2021). These methods are quantitative research, primary
and secondary research, questionnaire, probability sampling, deductive approach, positivism
philosophy and many more.
Research aim
Main aim of this dissertation is “To examine the impact coronavirus global disease and its role
of mass media during the pandemic”
Research Objectives
 To evaluate the impact of corona virus as a global pandemic.
 To identify the effect of corona virus on different industries.
 To evaluate the Role of mass media during the pandemic of Covid 19.
5

Chapter 2: Literature Review
Literature review introduces to the main process of gathering secondary information about
the topic. There are various sources of secondary data collection such as books, peer-reviewed
articles, journals etc. These are major sources that will helps investigator in gathering of
secondary information about the topic.
What are the impact of corona virus as a global pandemic?
According to the Jones, Pallubo and Brown, (2021); Covid 19 is a pandemic situation that
has direct impact on individual and organisation. Coronavirus pandemic is ongoing pandemic in
year 2019-2020 caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). This
pandemic situation has felt a drastic change in the human life, system of food and change in the
management of world's work. The impact of COVID-19 is related to millions of enterprises face
a threat which is related to the concept of global pandemic impact. Many countries are dealing
with the concept of humanitarianism which are crises which are particular exposed the effect of
COVID-19. All of them are related to the concept and impact of covid-19 and its assistance will
be needed most in the critical circumstances. As per the record data of IMF, predicating global
growth is nearly about 5.2% in 2021 (Coronavirus: How the pandemic has changed the world
economy, 2021). and many countries like services-reliant, economies which are mainly hit hard
after facing the pandemic impact of covid-19 such as United Kingdom, Italy and United State.
As per the record of Chriscaden, (2021); nearly about 3.3 billion people are affect with
their work force that directly impact on the growth of companies. This will further get the
diverse impact on social protection and access from the health care problems. Without earning
any type of income in lock down, people are unable to feed themselves and their families. All of
these they are able to get low health profile. The pandemic has been affect the entire food system
as well and this will lead to acquire and bare the fragility (He and Harris, 2020). Some major
issues which are occur due to pandemic impact is on the closures are trade restriction and
confinement measures which are prevailing in the food industry. Thus it can be said that the
disrupting for domestic and international food supply chain are actually reduce the access of
healthy and safe industry. Further it can be said that the pandemic has decimated the jobs and
placed different millions of livelihood at their own risk. People are losing their jobs, fall ill and
die because of this COVID-19 pandemic.
6

The millions of agriculture people who are engaging in production industry are actually
in two types wages and self-employed. As they are feeding different people in whole world,
facing high level of poverty, malnutrition and poor mental and physical health. With the low and
irregular income, the income of social support and reliability for the continuous working in the
unsafe condition (Impact of COVID-19 on people's livelihoods, their health and our food
systems, 2021). Further the need of experience where the income of people are losses, to
negative copying strategies are used, which are related to distress, sale of assets and child labour.
In the part of Covid-19 crises related to different food security, public health and many
employment and labour issues. Different Immediate and purposeful actions to save the lives and
social protection which actually create the health coverage and income for the support of those
most affected growth within a country.
What are the effect of corona virus on different industries?
According to Saxena (2021), as per the record it is clear that covid-19 hit nearly about 6.8 Mn
with death at the global level. The effect of coronavirus affects the various industries in the
worldwide like manufacturing, travel and tourism. Further entertainment and media, healthcare,
commerce, government, finance, real estate, telecommunication and education (An Analysis of
Coronavirus impact on Industries, 2021). Some of these industries are explained below:
 Manufacturing and Logistic industry: One of the foremost industry that affect the
growth after facing the pandemic outbreak. As per the records of market experts out of 5,
1 point is given to this industry as it will affect largely at the global level. The pandemic
has almost all the countries and every country find their own issues in the manufacturing
and logistic industry (Kuhfeld and et.al., 2020).
 Travel and Tourism: This sector is responsible for the almost 10% jobs and GDP at the
global level. This is an another aspect which majorly affect after the pandemic impact of
covid-19. The impact on tourism industry will be increasing in 2020 and now its decline.
The reason for affecting this industry is proper lock-down and people are blocked in their
own houses.
 Entertainment and media: Entertainment industry is one of the industry which has not
been affected through covid-19 (Chatterjee and et.al., 2020). Although the impact of
covid-19 this industry is not applicable on negative side, many of the stakeholders,
7

vendors, broadcast, venue operators, sponsor and many more are related to the concept of
legal rights contracts.
 Healthcare: pharmaceutical and healthcare industry is one of important sector which
make a feeling the effect of making coronavirus and many industries. This industry is
struggling with providing right treatment to the patients and assist them in the right
manner. Especially when they have only one third beds in their hospitals as compare to
number of patients. All of their factors, like doctors, medical staff, care taker people are
related to major issues.
 Commerce: Having people in lock-down, 80% of people are avoiding shopping, appetite
and many more essential services are included. With all of these are related to selling and
purchasing of different aspect (Shen and et.al., 2020). Commerce are majorly related to
sale and purchase of the goods and services in order to implement different sectors at
different level. While spending in offline market people are shifting in online market. The
change in the drastic change in the commerce industry will be applicable due to changing
nature of customers.
 Government: The impact of novel coronavirus on the governing sectors is saved to be
quite amaze. The impact of virus will be effectual in suspension of tours and people
meetings. Further the impact of government organisation is facing different sectors as per
the change in separate sectors (Berger and et. al., 2021).
 Education: In last education sector which is also one of the important sector in education
industry. Different type of schools, university are shut down in majorly 22 countries.
Many of the students feel homesick and try to find a better way for study (Khan and
et.al., 2020). This is one of the important sector which majorly affected through novel
coronavirus.
What are major the roles of mass media during the pandemic of Covid 19?
According to Hussain, (2021); Coronavirus diseases has produced a global health crises
and make a deep impact on the way of for perceiving the impact on ever days lives. People are
utilizing the impact of social media with different technologies. Mass media include the
newspaper and others like radio, printed material, television etc. as they play an important role
spreading the most viewed information in the large population. These media are spreading
information to the many countries and provide relevant support to people of country to leave and
8

manage relatable sources. There are large number of population and to contribute the information
which are relevant for the growth of company. Many social media platforms are helpful for
contributing information services to all number of population at all over the world (Role of
Social Media in COVID-19 Pandemic, 2021). All of these are actually helpful in determining the
growth and healthcare facilities.
As per the impact of covid-19 it is a global infectious disease which majorly related to
different concept of social media platform. The impact of covid-19 is related to majorly different
sectors and different industries too. So it is important for those sector to perform and work as per
the WHO guidance. These guidelines are very helpful for the prospect of any type of industries
which are reliable at the nature (Hussain, 2020). The study of media is related to different models
and theory that actually helpful in managing and containing the growth of country. The media
sector is the one who share all the information related to novel coronavirus which actually
decline the growth of country as compare to others. All of these are related to major sector which
provide relevant education information and at the same time media sector help the other sectors
to inform and provide relevant information.
Further it is created as the impact of negative role also, because most of the media
channels providing some different and unsupportive languages and information. So here the role
of government arises as they have to make sure the information shared by media is accurate and
confirmation in different ways. The major risk which is related to posting different statement and
negative impact on The role of media marketing is supportive and relevant for useful information
and make decision about the growth of country (Srivastava and et.al., 2020). Which are very
helpful for the growth of country which are relevant for some major growth in social media
platform. This has been creating an impact in promoting and make stability within their people.
Many of the platform like Facebook, you tube, Instagram and many TV channels are related to
the growth of information that are provided by government authority for spreading knowledge to
people.
9

Chapter 3: Research Methodology
Research methodology refers to the main process of gathering and evaluating information about
any field of study. Main purpose of research methodology is to provide valid and reliable
information to the researcher (Stefan, Birkenfeld and Schulze, 2021). This section includes
different types of research methodology such as positivism philosophy, deductive approach,
quantitative research etc. These are main types of methodologies that are used within a research
for achieving each objective in successful manner. some important and useful types of
methodologies will be described as below:
Research philosophy: This introduces to the process used by researcher for collecting and
evaluating information relevant to the topic. This section of methodology has two types which
are positivism and interpretivisim. These are two main types of research philosophy that helps
researcher in data collection and data analysis. In accordance to the current dissertation,
positivism philosophy is useful for researcher (Nayak and Singh, 2021). As it assists investigator
in gathering as well as evaluating of quantitative information. Main purpose behind selection of
positivism philosophy is it support investigator by saving its time and cost as well as providing
valid outcomes. On the other hand, interpretivisim philosophy is not valuable for investigator
because it takes more time and not facilitate in getting of valid outcomes.
Research approach: This is the process used by investigator in analysing of data about the
topic. There are two approaches that helps investigator in evaluating of data such as inductive
and deductive. These are main approaches but in accordance to the current project, deductive
approach is a selected approach for researcher. Main purpose regarding the selection of
deductive approach is it not consume maximum time and provides valid outcomes. Conversely,
inductive approach is not appropriate for the investigator because it not helps in evaluating of
numerical information in less time.
Research choice: This is essential part of the research methodology because it helps in
gathering of information about the topic. There are basically two choices of the research such as
qualitative and quantitative (Hughes and Barlo, 2021). These are two important types of research
choice that are effective in gathering of accurate information regarding any topic. According to
the current dissertation, quantitative is a chosen research choice because it facilitates in
collecting of numerical and quantitative data in less time period.
10

Data collection methods: Data collection is the process of collecting information about the
topic. There are two essential sources of data collection which are primary and secondary. Both
are important sources of data collection that are used within a dissertation with purpose of
achieving each objective in successful manner. For collecting primary information, questionnaire
is applied by researcher because it not requires maximum time and facilitate in attaining of
research aim. Secondary is another type of research that was used by researcher for literature
review. In this, information was gathered from articles, books, magazines etc. sources were used
in systematic manner. Therefore, within a dissertation both primary and secondary are important
in achievement of each objective.
Sampling: This refers to the process of selecting sample from total population. There are
two essential techniques of sampling that are probability and non-probability. These are main
types of sampling but according to the present investigation, probability is a selected technique
of sampling. Main reason regarding selection of probability sampling is it helps in larger sample
selection within less time period (Lachs and et. al., 2021). By using probability sampling 30
employees of mass media industry are chosen randomly. Non-probability is another choice of
sampling that is not valuable according to the project or title. This technique of sample selection
requires maximum time and facilitate in choosing of larger sample base.
Data analysis methods: This is the process of evaluating gathered information about the
topic. According to the current research project, quantitative data was gathered from
questionnaire and for analysing or evaluating quantitative data, frequency distribution analysis is
used by investigator (Vazquez and et. al., 2021). This is an essential or useful technique of
evaluating quantitative information within less time period.
Research instruments: There are various instruments of primary data collection such as
interviews, questionnaires, observations, document analyses, focus group etc. These are main
instruments but in accordance to the existing topic or current dissertation, questionnaire is a
chosen research instrument (Thompson Burdine, Thorne and Sandhu, 2021). Main purpose
behind selection of questionnaire is it facilitate in collecting of primary and quantitative data.
This technique of data collection not takes maximum time and helps in attaining of research aim
and objectives.
Ethical considerations: This is an important part of dissertation because it helps in
completion of full project ethically. There are number of principles that are effective within a
11

research. Principles of ethics within a research are minimising the risk of harm, obtaining
informed consent, protecting confidentiality and anonymity, avoiding deceptive practices, giving
the right to withdraw and many others. These are main principles that should be follow by
researcher in current dissertation.
Research Limitations: There are various limitations of the research such as time
constraints, lack of cost, lack of previous research studies on the topic, formulation of research
aim and objectives etc. These are major limitations that have direct effect on researcher while
completion of full dissertation in systematic manner (Holguín-Veras and et. al., 2021).
12

Chapter 4: Findings, Discussion and Analysis
This is an essential chapter because it assists in analysing of primary information about the
topic. According to the current dissertation quantitative data was gathered from questionnaire
and for evaluating this type of information, frequency distribution analysis is used by researcher.
This is an analytical technique that facilitate investigator in evaluating of quantitative and
primary information within less time period. Ms-Excel software is used for making graphs
according to the research questions. Frequency distribution analysis of the current research is
mentioned below:
Frequency distribution analysis
Q1 Do you have knowledge regarding the impact of corona virus as a global
pandemic?
Frequency
a) Yes 20
b) No 4
c) Can’t say 6
Q2 What type of industry has major impact of corona virus as a global pandemic? Frequency
a) Media industry 15
b) Retail industry 7
c) Automobile industry 8
Q3 What are the major effects of corona virus on different industries? Frequency
a) High employee layoff 10
b) Reduced sales and profitability 10
c) Lower demands of products 10
Q4 What is the impact of coronavirus on mass media industry? Frequency
a) Positive 20
b) Negative 9
c) Neutral 1
Q5 What is the role of mass media during the pandemic of Covid 19? Frequency
a) Providing accurate information about the Covid 19 effects 9
b) Increasing awareness regarding the number of Covid 19 patients 11
c) Providing information about the Lockdown 10
13

Q6 What is the impact of mass media on the public during Covid 19? Frequency
a) Stress 6
b) Anxiety 4
c) Panic 5
d) Fear 5
Q7 What is the major preference of social media used by public during Covid 19
pandemic?
Frequency
a) Facebook 6
b) Instagram 5
c) Twitter 4
d) WhatsApp 5
Q8 What is the main responsibility that would be follow by Mass media during
Covid 19 at workplace?
Frequency
a) Increasing workplace safety 10
b) Improving labour policies and embracing fair trade 10
c) Providing actual data about the Covid 19 10
Q9 According to employees of mass industry, what are the effective ways that are
essential in overcoming the effects of Covid 19?
Frequency
a) Enhancing awareness among people about the Covid 19 9
b) Increasing workplace safety 10
c) Wearing masks during the work 11
Q10 What are the major benefits gained by mass media industry during Covid 19
situation?
Frequency
a) Increasing customer base 11
b) Improving trust of customers 9
c) Increasing sales 10
Question 1: Knowledge regarding the impact of corona virus as a global pandemic
Q1 Do you have knowledge regarding the impact of corona virus as a global
pandemic?
Frequency
a) Yes 20
14

b) No 4
c) Can’t say 6
Interpretation: From the above mentioned graph or table, it has been determined that 20
out of 30 respondents had accurate knowledge about the impact of Covid 19 as a global
pandemic. 4 respondents not had knowledge about the same and remaining 6 can’t say about the
same. It means, majority of respondents are agreed about the same.
Question 2: Type of industry has major impact of corona virus as a global pandemic
Q2 What type of industry has major impact of corona virus as a global pandemic? Frequency
a) Media industry 15
b) Retail industry 7
c) Automobile industry 8
15

Interpretation: It has been interpreted from the above mentioned information or table
that there are different types of industries experienced the impact of corona virus as a global
pandemic. 15 out of 30 employees within mass industry had opinion as media industry is main
type of industry that highly impacted through Covid 19 because during this situation, only one
sector is work which is mass industry. 7 respondents had view as retail industry is main type of
sector that experience the issue of Covid 19. Remaining 8 participants had view as automobile
industry is main type that experienced the effect of coronavirus.
Question 3: Major effects of corona virus on different industries
Q3 What are the major effects of corona virus on different industries? Frequency
a) High employee layoff 10
b) Reduced sales and profitability 10
c) Lower demands of products 10
Interpretation: There are various effects of coronavirus on various industries. For this
respondents had equal opinion about the coronavirus effects, which are high employee layoff,
reduced sales and profitability and lower demands of products. These are major effects that had
direct effects on different industries.
Question 4: Impact of coronavirus on mass media industry
Q4 What is the impact of coronavirus on mass media industry? Frequency
a) Positive 20
16

b) Negative 9
c) Neutral 1
Interpretation: From the above mentioned information, it has been determined that there
is an impact of coronavirus on mass media industry. 20 participants had opinion as it has positive
impact on media industry. 9 said as it has negative impact and remaining are agreed with both
positive and negative. Therefore, majority of participants are agreed with positive impact that is
true.
Question 5: Role of mass media during the pandemic of Covid 19
Q5 What is the role of mass media during the pandemic of Covid 19? Frequency
a) Providing accurate information about the Covid 19 effects 9
b) Increasing awareness regarding the number of Covid 19 patients 11
c) Providing information about the Lockdown 10
17

Interpretation: It has been identified from the above mentioned table or graph that there are
various roles played by mass media during the Covid 19. 9 participants had view as providence
of accurate information regarding the Covid 19 effects is a major role. 11 participates had
opinion as increasing awareness about the number Covid 19 patients. Remaining 10 had idea as
providing information regarding the lockdown is main role.
Question 6: Impact of mass media on the public during Covid 19
Q6 What is the impact of mass media on the public during Covid 19? Frequency
a) Stress 6
b) Anxiety 4
c) Panic 5
d) Fear 5
18

Interpretation: There are various impacts of mass media on the public during Covid 19.
6 participants said as stress is a main impact, 4 said Anxiety is a main impact, 5 are agreed with
panic is a major impact and remaining 5 said as fear is a major impact.
Question 7: Major preference of social media used by public during Covid 19 pandemic
Q7 What is the major preference of social media used by public during Covid 19
pandemic?
Frequency
a) Facebook 6
b) Instagram 5
c) Twitter 4
d) WhatsApp 5
Interpretation: There are various preference of social media that is used by public
during Covid 19 pandemic. 6 out of 30 participants had opinion as Facebook is a main
19

preference because today’s majority of participants spend their most of the time on them. 5 said
as Instagram is a main preference. 4 said Twitter is major preference and remaining 5 said
WhatsApp is a major preference of public during Covid 19. Therefore, all these are major
preferences that helps public during Covid 19.
Question 8: Main responsibility that would be follow by Mass media industry during Covid
19 at workplace
Q8 What is the main responsibility that would be follow by Mass media industry
during Covid 19 at workplace?
Frequency
a) Increasing workplace safety 10
b) Improving labour policies and embracing fair trade 10
c) Providing actual data about the Covid 19 10
Interpretation: From the above mentioned information, it has been determined different
responsibilities followed by Mass media industry during the period of Covid 19 within a
workplace. For this respondents had equal opinion regarding the responsibilities of Mass media
industry during Covid 19 situation. These are increasing workplace safety, improving labour
policies and embracing fair trade and providing actual data regarding the Covid 19. These are
major responsibilities of Mass media industry.
Question 9: Effective ways that are essential for overcoming the effects of Covid 19
Q9 According to employees of mass industry, what are the effective ways that are Frequency
20

essential for overcoming the effects of Covid 19?
a) Enhancing awareness among people about the Covid 19 9
b) Increasing workplace safety 10
c) Wearing masks during the work 11
Interpretation: From the above mentioned information or graph, it has been determined
that there are number of effective ways, which are important in reducing the effects of Covid 19
on mass media industry. 9 out of 30 participants had opinion as improving awareness among
people regarding the coronavirus is a main way. This way facilitates in overcoming the effects
associated with Covid 19. 10 respondents had opinion as increasing workplace safety is an
important way because it supports in reducing high employee layoff effectively. Remaining 11
respondents had view as wearing masks during the work is important way.
Question 10: Major benefits gained by mass media industry during Covid 19 situation
Q10 What are the major benefits gained by mass media industry during Covid 19
situation?
Frequency
a) Increasing customer base 11
b) Improving trust of customers 9
c) Increasing sales 10
21

Interpretation: As per the above gathered information, it has been interpreted that there are
various benefits or advantages gained by mass media during Covid 19. 11 out of 30 employees
of mass media industry had knowledge as increasing customer base is a main benefit because
during Covid 19 entire population are using different types of medias i.e. television, radio,
Facebook etc. 9 respondents had view as improving customer’s trust is a major advantage and
remaining 10 had knowledge as increasing sales is a main benefit of Covid 19 situation.
Discussion
This is a part of findings and analysis that helps in discussing of secondary information
gathered for literature review. This will help in achieving of each objective in successfully
manner. In order to analysis secondary data, there are some themes according to the research
questions, that will be discussed as below:
Theme 1: Impact of corona virus as a global pandemic.
From the above collected secondary information for literature review, it has been
discussed that coronavirus is a global pandemic that has direct and negative impact on an
individual, organisations and sector. During this situation, most of the peoples suffer the issue of
Covid 19. Along with this, information collected from questionnaire is related with the
secondary data that means such objective is achieved in successful manner.
Theme 2: Effect of corona virus on different industries.
It has been discussed from the above mentioned secondary data gathered for literature
review from articles, books etc. There are various industries that are experienced the impact of
22

Covid 19 including manufacturing & logistics, travel & tourism, entertainment & media,
healthcare etc. These are major industries and have experienced that impact of Covid 19 (James
and et. al., 2021). These are high employee layoff, reduced sales and profitability, lower
demands of products etc. Along with this, data gathered from questionnaire is correlated with
secondary data collected for literature review. It means this objective is achieved in successful
manner.
Theme 3: Role of mass media during the pandemic of Covid 19.
From the above gathered secondary information or data for literature review, it has been
discussed that there are various roles played by mass media during Covid 19 situation. These
roles are providing accurate information about the Covid 19 effects, increasing awareness
regarding the number of Covid 19 patients and providing information about the Lockdown. This
information is related with the data gathered from peer reviewed articles, books, magazines and
many other sources. It means this objective is attained by researcher by using both primary and
secondary research.
23

Chapter 5: Conclusion and Recommendations
Conclusion
From the above mentioned information, it has been concluded that Covid 19 had direct
impact on each and every industry. Information gathered from primary and secondary sources, it
has been summarised that majority of participants had knowledge about the impact of
coronavirus as a global pandemic. There are different types of industries experienced the impact
of Covid 19 which are media industry, retail industry, automobile industry etc. Impact of Covid
19on these industries such as high employee layoff, lower demand of products, reduced sales and
profitability etc. Thus, coronavirus has direct impact on all these sectors. Media industry is one
type of industry that experienced positive impact of Covid 19. During this situation, Mass media
industry played various roles that providing actual data regarding the effects of Covid 19,
increasing awareness about the Covid 19, providing data about the lockdown etc.
There is also the impact of Covid 19 on public such as increased stress, anxiety, panic, fear
and many more. In this situation, there is major preferences of social media which are Facebook,
Instagram, Twitter, WhatsApp and so on. Along with this, there are various responsibilities
followed by Mass media in the Covid 19 time. These are increasing workplace safety, improving
labour policies and embracing fair trade, providing actual data regarding the Covid 19 and many
more. There are also various ways used for overcoming the effects of Covid 19. These are
wearing masks during the work, increasing workplace safety and enhancing awareness among
people regarding the coronavirus.
Current dissertation was completed by using quantitative research. For this, different types
of methodologies used which are questionnaire, deductive approach, positivism philosophy etc.
These are main types of methodologies that helped in attainment of each objective.
Recommendations
From the above mentioned information it has been recommended some ways to the mass
media industry in overcoming the negative effects of Covid 19 on them. Some recommendations
are explained as below:
 Mass media must provide accurate information about the Covid 19 because it is a
pandemic situation and impacted on all persons and industries. Therefore, providence of
24

actual data about the Covid 19 is a major role and responsibility in overcoming the
impacts of Covid 19.
 Mass media should follow laws and regulations related with the workplace safety. As it
will help in overcoming the issue of Covid 19.
25

REFERENCES
Books and Journals
Archibald, M. and Blines, J., 2021. Metaphors in the Making: Illuminating the Process of Arts-
Based Health Research Through a Case Exemplar Linking Arts-Based, Qualitative and
Quantitative Research Data. International Journal of Qualitative Methods, 20,
p.1609406920987954.
Berger, L., Berger, N., Bosetti, V., Gilboa, I., Hansen, L.P., Jarvis, C., Marinacci, M. and Smith,
R.D., 2021. Rational policymaking during a pandemic. Proceedings of the National
Academy of Sciences, 118(4).
Chatterjee, K. and et.al., 2020. Healthcare impact of COVID-19 epidemic in India: A stochastic
mathematical model. Medical Journal Armed Forces India, 76(2), pp.147-155.
Halpern, B. and et. al., 2021. Obesity and COVID‐19 in Latin America: A tragedy of two
pandemics—Official document of the Latin American Federation of Obesity
Societies. Obesity reviews, 22(3), p.e13165.
He, H. and Harris, L., 2020. The impact of Covid-19 pandemic on corporate social responsibility
and marketing philosophy. Journal of Business Research, 116, pp.176-182.
Holguín-Veras, J. and et. al., 2021. Freight mode choice: Results from a nationwide qualitative
and quantitative research effort. Transportation Research Part A: Policy and
Practice, 143, pp.78-120.
Hughes, M. and Barlo, S., 2021. Yarning with country: An indigenist research
methodology. Qualitative Inquiry, 27(3-4), pp.353-363.
Hussain, W., 2020. Role of social media in covid-19 pandemic. The International Journal of
Frontier Sciences, 4(2), pp.59-60.
James, L.P., Salomon, J.A., Buckee, C.O. and Menzies, N.A., 2021. The Use and Misuse of
Mathematical Modeling for Infectious Disease Policymaking: Lessons for the COVID-
19 Pandemic. Medical Decision Making, p.0272989X21990391.
Khan, A.H. and et.al., 2020. The impact of COVID-19 pandemic on mental health & wellbeing
among home-quarantined Bangladeshi students: A cross-sectional pilot study. Journal of
affective disorders, 277, pp.121-128.
Kuhfeld, M. and et.al., 2020. Projecting the potential impact of COVID-19 school closures on
academic achievement. Educational Researcher, 49(8), pp.549-565.
Lachs, M. and et. al., 2021. Bringing Advances in Elder Abuse Research Methodology and
Theory to Evaluation of Interventions. Journal of Applied Gerontology,
p.0733464821992182.
Nayak, J.K. and Singh, P., 2021. Fundamentals of Research Methodology Problems and
Prospects. SSDN Publishers & Distributors.
Partinen, M., Bjorvatn, B., Holzinger, B., Chung, F., Penzel, T., Espie, C.A., Morin, C.M. and
ICOSS‐collaboration group, 2021. Sleep and circadian problems during the coronavirus
disease 2019 (COVID‐19) pandemic: the International COVID‐19 Sleep Study
(ICOSS). Journal of sleep research, 30(1), p.e13206.
Shen, H. and et.al., 2020. The impact of the COVID-19 pandemic on firm
performance. Emerging Markets Finance and Trade, 56(10), pp.2213-2230.
Srivastava, K.C. and et.al., 2020. Facade of media and social media during covid-19: A
review. International Journal of Research in Pharmaceutical Sciences, 11(Special Issue
1).
26

Stefan, N., Birkenfeld, A.L. and Schulze, M.B., 2021. Global pandemics interconnected—
obesity, impaired metabolic health and COVID-19. Nature Reviews Endocrinology,
pp.1-15.
Sultana, A., Tasnim, S., Hossain, M.M., Bhattacharya, S. and Purohit, N., 2021. Digital screen
time during the COVID-19 pandemic: a public health concern. F1000Research, 10(81),
p.81.
Thompson Burdine, J., Thorne, S. and Sandhu, G., 2021. Interpretive description: A flexible
qualitative methodology for medical education research. Medical Education, 55(3),
pp.336-343.
Vazquez, C. and et. al., 2021. Post-Traumatic growth and stress-related responses during the
COVID-19 pandemic in a national representative sample: The role of positive core
beliefs about the world and others. Journal of Happiness Studies, pp.1-21.
Withanachchi, C., 2021. Effective Dealing with Insider Threats a Comparison of Qualitative and
Quantitative Research. Asian Journal of Research in Computer Science, pp.22-28.
Online
Coronavirus: How the pandemic has changed the world economy, 2021. [Online]. Available
through: <https://www.bbc.com/news/business-51706225>.
Impact of COVID-19 on people's livelihoods, their health and our food systems, 2021. [Online].
Available through: <https://www.who.int/news/item/13-10-2020-impact-of-covid-19-
on-people's-livelihoods-their-health-and-our-food-systems>.
An Analysis of Coronavirus impact on Industries, 2021. [Online]. Available through:
<https://appinventiv.com/blog/coronavirus-impact-on-industries/>.
Role of Social Media in COVID-19 Pandemic, 2021. [Online]. Available through:
<https://covid19.researcher.life/article/role-of-social-media-in-covid-19-pandemic/
abd60bf3-9ea9-49e4-828a-e0650844cd44>.
27

Appendix
Questionnaire
Q1 Do you have knowledge regarding the impact of corona virus as a global pandemic?
a) Yes
b) No
c) Can’t say
Q2 What type of industry has major impact of corona virus as a global pandemic?
a) Media industry
b) Retail industry
c) Automobile industry
Q3 What are the major effects of corona virus on different industries?
a) High employee layoff
b) Reduced sales and profitability
c) Lower demands of products
Q4 What is the impact of coronavirus on mass media industry?
a) Positive
b) Negative
c) Neutral
Q5 What is the role of mass media during the pandemic of Covid 19?
a) Providing accurate information about the Covid 19 effects
b) Increasing awareness regarding the number of Covid 19 patients
c) Providing information about the Lockdown
Q6 What is the impact of mass media on the public during Covid 19?
a) Stress
b) Anxiety
c) Panic
d) Fear
Q7 What is the major preference of social media used by public during Covid 19 pandemic?
a) Facebook
b) Instagram
28

c) Twitter
d) WhatsApp
Q8 What is the main responsibility that would be follow by Mass media during Covid 19 at
workplace?
a) Increasing workplace safety
b) Improving labour policies and embracing fair trade
c) Providing actual data about the Covid 19
Q9 According to employees of mass industry, what are the effective ways that are essential in
overcoming the effects of Covid 19?
a) Enhancing awareness among people about the Covid 19
b) Increasing workplace safety
c) Wearing masks during the work
Q10 What are the major benefits gained by mass media industry during Covid 19 situation?
a) Increasing customer base
b) Improving trust of customers
c) Increasing sales
29