Nike and NCAA Licensing Program: Goals, Objectives, and Mission Statements

Corp/Business Law 1
Corp/Business law
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Introduction
In reality, if you consider the college football recently, you will notice that the football
description of the balls and kits appearance are labeled Nike. This is supported by the fact that
Nike clearly stated the mission statement and the objectives to be achieved by the colleges that
promote football talent (Vann, 2015). The company aids in donating the football necessities and
the financial backup to support the operation and payment of the supporting staff. The CLC
represents the more than 200 features, mentioning the vast majority of schools in power five
conferences. Nike, at the end of the financial year, 2013-2014 ranked football the best on the
CLC's list.
Goals and objectives
The Nike and NCAA engaged in a long-term agreement with SEC licensing to administer
the domestic and international licensing program for both companies. The SEC runs the
administration of the Nike and NCAA licensing program (Gerrie, 2016). To obtain an SEC
license for producing merchandise containing the Nike and NCAA products, then one has to seek
authorization from the company's website or officials. The licensing of the Nike and NCAA that
covers the main objectives of the Nike and NCAA operations are to;
 Protect the consumer from faulty and inferior products withstanding the Nike and NCAA
trademarks.
 Ensure the quality and consistency of all the Nike and NCAA Championship Event
merchandise
 Generate revenue to aid and facilitate the Nike and NCAA programs. Besides, to fund
scholarships, programs, or services to athlete and football students of the participating
schools and conferences.