This article discusses the concept of fair value accounting (FVA) in corporate accounting. It explains how FVA is used to determine the value of assets and liabilities based on present market values. The article explores the advantages and disadvantages of FVA, including its impact on transparency and procyclicality. It also examines the controversy surrounding FVA and its role in the subprime crisis. The article concludes by discussing the challenges and limitations of implementing FVA in financial reporting.