Corporate Accounting and Business Advisory

Running head: CORPORATE ACCOUNTING AND BUSINESS ADVISORY
Corporate Accounting and Business Advisory
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1CORPORATE ACCOUNTING AND BUSINESS ADVISORY
Table of Contents
1.0: Business Plan Pitch...............................................................................................2
1.1: Written Pitch.......................................................................................................2
1.2: Visual Pitch:.......................................................................................................2
1.3: Backer rewards..................................................................................................2
2.0: Business Opportunity:...........................................................................................3
2.1: Customer Needs and Target Market:................................................................3
2.2: Social Impact:.....................................................................................................3
2.3: Relevant Megatrends:........................................................................................3
2.4: Similar successful campaign.............................................................................4
2.5: Opportunity Testing Plan:..................................................................................5
3.0: Sales and Marketing Strategy:..............................................................................5
3.1: Fundamentals:...................................................................................................5
3.2: Social media and free publicity:.........................................................................6
3.3: Measurement and Information:..........................................................................6
4.0: Operational Strategy..............................................................................................6
4.1: Operational Structure.........................................................................................6
4.2: Outsourcing:.......................................................................................................7
4.3: Operational Risks:..............................................................................................8
5.0: Financial Plan........................................................................................................9
5.1: Profit & Loss and Balance Sheet.......................................................................9
5.2: Capital Requirement and Funding Plan:..........................................................11
5.3: Valuation and Justification...............................................................................12
6.0: References:.........................................................................................................14

2CORPORATE ACCOUNTING AND BUSINESS ADVISORY
1.0: Business Plan Pitch
1.1: Written Pitch
Coral Kiss is the company that would create the concept of brand comprising
of both the skin care and herbal cosmetic products by using multiple channels of
distribution. The latest innovation of the company is the newly developed Anti-Aging
Revivor Serum. To launch this special product Coral Kiss plans to set up a sole
proprietorship business. All the products ranging from ingredients to packaging
would be inspired by the nature. The company would only use the natural ingredients
to develop the products and does not tests its cosmetics on animals to make sure
that all the products are environmental friendly.
1.2: Visual Pitch:
The brand concept has been created through this visual image that comprises
of the skin care and athletic apparel. The business follows the plans of expanding its
market through value proposition and marketing segmentation strategy (Chatterji et
al., 2014). The visualization has been created for a consumer oriented marketing
strategy. Coral Kiss believes that a consumer oriented marketing strategy forms
pivotal for the company to establish the right relation with the right customers. The
visualisation would help the company in positioning it as the brand image.
1.3: Backer rewards
The business designed the reward to thank the backer for supporting the
project. Consequently the rewards directly associated to the project (Drucker, 2014).
Coral Kiss would be rewarding its backers in the below listed four level tier;

3CORPORATE ACCOUNTING AND BUSINESS ADVISORY
$1 to $5 Backers:
a. A note of thank-you on the company’s website
b. A personal card of thank-you
c. The names of the backers in the finished products
$10 to $25 Backers:
a. Backers would be invited to performance event
b. E-book version of finished products
$25 to $50 Backers:
a. Printed version of the finished products
b. Invitations to the VIP party of the project
$100 and above Backers:
a. Combo packs of finished products
b. Multiple copies of the products as the gifts
2.0: Business Opportunity:
2.1: Customer Needs and Target Market:
Customer Needs:
The modern day customers wants cosmetics that have natural ingredients
and safe for them (Galindo & Méndez, 2014). Similarly the beauty products should
be designed in a manner that gives pleasure to every senses and provide the
consumers with the unique feeling. The beauty and cosmetics stores boosts strong
demand for organic or herbal products, particularly when they rise to prevalence and
favour among the customers.
Target Markets:
Coral Kiss will be targeting customers between the age of 24 and 50 years
female customers. They are middle aged married women, customers living in
suburbs with disposable income and concerns relating to anti-aging (Lusch & Vargo
2014). These customers have the desire as well as income of purchasing the anti-
aging herbal cosmetic products.
2.2: Social Impact:
Coral Kiss focussed stakeholders groups will be customers and aims to
explain the social benefit of using age-reversing serum as the luxury age targeting
treatment which would act as the instant line relaxer (Sahut & Peris-Ortiz, 2014). The
natural serum would contain herbal ingredients of active concentration, particularly
the cone snail that would have smoothing impact on the wrinkles. The serum would
provide intense hydration to the skin through stimulated light waves at the heart of
skin.