Corporate Accounting and Business Advisory

Running head: CORPORATE ACCOUNTING AND BUSINESS ADVISORY
Corporate Accounting and Business Advisory
Name of the Student;
Name of the University:
Author’s Note

Corporate Accounting and Business Advisory
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Table of Contents
1.0 Café and Cream Pitch Plan........................................................................................................2
1.1 Written Pitch..........................................................................................................................2
1.2 Visual Pitch............................................................................................................................2
1.3 Backers Reward.....................................................................................................................4
2.0 Business Opportunity............................................................................................................4
2.1 Customer needs and Target Market..................................................................................4
2.2 Social Impact.....................................................................................................................5
2.3 Relevant Megatrends.........................................................................................................6
2.4 Similar Successful Campaigns..........................................................................................6
2.5 Opportunity testing plan........................................................................................................6
3.0 Sales and Marketing Strategy...............................................................................................7
3.1 Fundamentals....................................................................................................................7
3.2 Social Media and Free Publicity.......................................................................................7
3.3 Measurement and Information..........................................................................................8
4.0 Operational strategy..............................................................................................................8
4.1 Operational Structure........................................................................................................8
4.2 Outsourcing.......................................................................................................................9
4.3 Operational Risks..............................................................................................................9
5.0 Financial Plan.......................................................................................................................9
5.1 Profit and loss Statement...................................................................................................9
Balance Sheet.............................................................................................................................10
5.2 Capital and Funding Requirement..................................................................................12
5.3 Valuation and Justification..............................................................................................12
6.0 Reference............................................................................................................................13

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1.0 Café and Cream Pitch Plan
1.1 Written Pitch
The business of Café and Cream would be aiming to provide the best café and bakery
experience to the customers by providing different variety of beverages, pastries and bakery
products. The business would be launched at the beginning of 2020 in Sydney Australia. The
demand for coffee as a morning beverage is quite high in the market and this is the min reason
that several café outlets are flourishing in the area. The outlet of Café and Cream would be
providing different bakery products and also a place where people can enjoy their coffee in
peace. The business would also be dedicated to making contribution to social cause which would
be involving funding for orphanage children’s education and a weekly treat to all the pastries and
bakery stuffs which the business would be providing (Entrepreneur., 2013). In order to operate
with such a social cause, the management of Café and Cream has decided to take small donations
from the customers. In addition to this, the business would also be opting for a crowdfunding
program for raising the required capital for the business. The café business would be having their
book collection in the store itself so that the customers are able to enjoy coffee with a book of
their interest. The café will be well decorated with appropriate books placed in shelfs along with
coffee cups as a design.
1.2 Visual Pitch

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