CORPORATE ACCOUNTING1
Table of Contents
Business Plan Pitch..................................................................................................2
1.1: Written Pitch:......................................................................................................2
1.2 Visual pitch..........................................................................................................3
1.3: Backer Rewards.................................................................................................5
2: Business Opportunity:..............................................................................................6
2.1: Consumer need and target market:...................................................................6
2.2: Social Impact:.....................................................................................................6
2.3: Relevant Megatrends:........................................................................................7
2.4: Similar Successful Campaign:...........................................................................8
2.5: Opportunity Testing Plan:..................................................................................9
3.0: Sales and Marketing Strategy:..............................................................................9
3.1 Fundamentals:....................................................................................................9
3.2: Social media and Free Publicity:.....................................................................12
3.3: Measurement and information:........................................................................13
4.0: Operational Strategy............................................................................................13
4.1: Operational Structure:......................................................................................13
4.2: Outsourcing:.....................................................................................................14
4.3: Operational Risks.............................................................................................15
5.0: Financial Plans:...................................................................................................16
5.1: P&L and Balance Sheet:..................................................................................16
5.2: Capital requirements and funding plan............................................................18
5.3: Valuation and Justification:..............................................................................19
References:................................................................................................................20

Corporate Accounting Report 2022

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