Corporate Accounting Report 2022

Running head: CORPORATE ACCOUNTING
Corporate Accounting
Name of the Student
Name of the University
Authors Note
Course ID

CORPORATE ACCOUNTING1
Table of Contents
Business Plan Pitch..................................................................................................2
1.1: Written Pitch:......................................................................................................2
1.2 Visual pitch..........................................................................................................3
1.3: Backer Rewards.................................................................................................5
2: Business Opportunity:..............................................................................................6
2.1: Consumer need and target market:...................................................................6
2.2: Social Impact:.....................................................................................................6
2.3: Relevant Megatrends:........................................................................................7
2.4: Similar Successful Campaign:...........................................................................8
2.5: Opportunity Testing Plan:..................................................................................9
3.0: Sales and Marketing Strategy:..............................................................................9
3.1 Fundamentals:....................................................................................................9
3.2: Social media and Free Publicity:.....................................................................12
3.3: Measurement and information:........................................................................13
4.0: Operational Strategy............................................................................................13
4.1: Operational Structure:......................................................................................13
4.2: Outsourcing:.....................................................................................................14
4.3: Operational Risks.............................................................................................15
5.0: Financial Plans:...................................................................................................16
5.1: P&L and Balance Sheet:..................................................................................16
5.2: Capital requirements and funding plan............................................................18
5.3: Valuation and Justification:..............................................................................19
References:................................................................................................................20

CORPORATE ACCOUNTING2
1.0: Business Plan Pitch
1.1: Written Pitch:
The market is moving in the direction of fast food to fast casual fondness. As
per the consumer reports, the quality of food has turned into highly important to
them. Australians have largely accepted the organic fruit juice over the traditional
flavoured juices namely apple and orange flavour as these that has the major
coverage in market. There is a large amount of competition among the local and the
international manufacturers of fruit juice (Monitor 2016). There is a considerable
amount of threat to the local players in respect of distribution, marketing and prices.
The Australian government have largely adopted the worldwide fruit juice standard
which came through the World Health Organization Commission. More than 80% of
the Australian population do not eat fruit in their regular diets and around 2% of the
population is also burdened with the diseases, hence to attain the benefits of fruit
juice with no kind of added flavours can be viewed as alternative (Australia Fruit
Juice Market 2020).
Organic fruit juice comprises of Vitamin C, folate, potassium which gives
valuable nutrients to the customers. The orange juice is considered as the highly
preferred fruit juice as it has 39.1% of market coverage in the entire Australian fruit
juice market.
Figure 1: Figure representing Australian Food Juice Industry
Source: (Statista Market Forecast 2020)
Juicy Pure aims to start a raw, organic cold press juice manufacturing
company in Melbourne that will be focussed on retail organic fruit juice (Parker
2018). Juicy Pure is designed to provide customers with organic smoothies at the
reasonable price and form a relaxed communal atmosphere for smoothie
enthusiasts.

CORPORATE ACCOUNTING3
1.2 Visual pitch