Corporate Advisory Essay 2022

CORPORATE ADVISORY

Contents
1.0 Business Plan Pitch.........................................................................................................2
1.1 Written pitch.....................................................................................................................2
1.2 Visual pitch.......................................................................................................................2
1.3 Backer rewards.................................................................................................................2
2.0 Business Opportunity...........................................................................................................2
2.1 Customer need and target market.....................................................................................2
2.2 Social impact....................................................................................................................2
2.3 Relevant megatrends........................................................................................................2
2.4 Similar successful campaign............................................................................................2
2.5 Opportunity testing plan...................................................................................................2
3.0 Sales and Marketing strategy...............................................................................................2
3.1 Fundamentals....................................................................................................................2
3.2 Social media and free publicity........................................................................................2
3.3 Measurement and information..........................................................................................3
4.0 Operational strategy.............................................................................................................3
4.1 Operational structure........................................................................................................3
4.2 Outsourcing......................................................................................................................3
4.3 Operational risks...............................................................................................................3
5.0 Financial plans.....................................................................................................................3
5.1 P&L and Balance Sheet....................................................................................................3

5.2 Capital requirements and funding plan.............................................................................4
5.3 Valuation and justification...............................................................................................5
References..............................................................................................................................6

1.0 Business Plan Pitch
This business plan is associated with combination of fashion and technology in form of high
technology enabled handbags. The company will make efforts to design leather bags for
luxury prices, which are equipped with technology especially tracking devices and phone
chargers (Miller, 2017).
1.1 Written pitch
Edorate bags have been designed according to the today`s computer and world traveller as is
it not just backpack but also it includes portable power station with intelligent battery, which
has been designed efficiently near to any phone. This smart storage system, which avails
space for devices where it can access and locate them. Durable water repellent with shocking
absorbing EVA foam designed to keep them organised. This include organiser board inside it
to use technology accessories, cables to charge mobile devices anytime, and iPhone lightning,
and USB devices.
1.2 Visual pitch
Edorate has several game changing features and additional functions as compared to other
brands. It is made up of polycarbonate, aluminium, and polypropylene. Three versions have

special removable wheels and internal battery of 8000 mah battery, which can be removed
easily when desired (Kimani and Mutsotso, 2018).
1.3 Backer rewards
Backer rewards are special set of rewards for the project backers. Most backers visit crowd
funding to delegate some portion of profits to the charities. Furthermore, using the
gamification mechanism can unlock different devices. As a backer rewards and competitive
advantage, the “Edorate”, which has three smart products which includes GPS tracking,
Smart locks, Travel assistance application, and self-built digital scale (Klein, Falk, and
Gloukhovtsev, 2016).
2.0 Business Opportunity
The business opportunity of business are growth drivers-
 Increasing demand of technology advanced items
 Increasing focus on quality in luggage segment and relatable product design

 Fast increase in air travel in Australia and focus on manufacturers to avail tech savvy
bags in Australia
 Increasing adoption of trendy bags in America and Australia
2.1 Customer need and target market
Target market includes people travelling in airlines and trains. They crack down to smart
luggage, which enable TSA approved digital locks to allow travellers to deem low risks by
TSA (transportation security Administration). The features of plausible target market
includes working class people with high-income level. Target market is a defined segment of
consumers, which plans to serve geographic, demographic, psychographic and behaviour.
Younger generation has been witnessing higher growth in use of technologies in the
organisations, which force them to carry laptops during their travel time so that operations
cannot be hurt, which includes the densely populations nations (Thompson, and McLarney,
2017).
(Source: Kickstarter, 2018)