Corporate Airline Planning and Development

Corporate Airline
Planning and
Development

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
External environment.............................................................................................................3
Internal strengths and capabilities of Emirates.......................................................................5
Forecasting methods...............................................................................................................6
Strategic position....................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Corporate planning and development tend to integrate several functional departments in
company undertaking various units considering finance, accounting, marketing, production,
human resources and so on as all of them are interrelated. In regard of this, effective corporate
plan is undertaken as the decision-making process of company by undertaking the risk factor for
having effective elimination (Hausladen and Schosser, 2020). In regard of this, planning tends to
consume lot of time and effectively undertake wisest investment due to planning factor for the
future development and growth. To carry forward this report, Emirates is considered which is the
largest airline company and flag carrier situated in Dubai and also operate over 3600 flights per
week. It is undertaken as the world's fourth largest airline and the second largest in terms of
freight tonne KM flown. The report tends to cover the prominent trends with the help of external
environment and also analyse internal strengths and capabilities. Furthermore, it also tends to
consider forecasting methods and strategic position in terms of making sure for the maintenance
of carrier for the foreseeable future.
MAIN BODY
External environment
PESTLE Analysis:
This framework is useful in terms of having effective analysis of overall factors which
impact the growth and development of company. For this, company tends to have effective
analysis of suitable risk factors and also tends to overcome them in terms of having effective
expansion of company. Few factors are mentioned as: Political: Each and every country has their own political circumstances and they need to
consider them at the time of having prominent factors including as emirates itself has
individual governmental organisation that permit them for effective and flexible
management. It undertakes global security which is concerned with the prominent terror
attacks and other parts that tends to eliminate the demand for air travel (Camilleri, 2018).
Besides this, Emirates also tends to operate flights for several emerging regions and also
at the stable political environment undertaking the political change that halt the demand
of flights.

 Economical: Emirates is the international online airline company which undertake
revenues in collective manner and undertake sudden movement regarding the exchange
rate considering the global conditions that leads for the revenues fluctuation. It depicts
the economic growth that has been prominently undertake the effective investment with
the sector. Besides this, it also tends to attempt for the attractive business destinations
which is beneficial for the airline company. Social: The frequent change for the population of world depict the essential factor that
leads to shape for the demand for the airline travelling. It depicts the most lucrative travel
area that tends to enhance the overall generation considering the emerging insatiable
factor for travel (Park, 2019) (Karaman and Akman, 2018). Besides this, millennial
travellers tend to have huge expectations from the earlier generations as the emerging
region depict the disposable income that increase for the valuable business potential to
find opportunities in market. Technological: Emirates and other airline units are depending on the effective
technological development and consider the world for rapid changing that become
breakthrough innovation in terms of moving towards the competitive advantage.
Therefore, Emirates need to keep up with the overall technological development in terms
of remaining in the effective airline company. Besides this, it also tends to enhance the
overall capabilities of airlines to carry forward the additional cargo during low cloud
conditions. Legal: These factors undertake prominent law suits by other organisations, government
and so on and consider the supreme court of EU that has impose compensation on
emirates amounting for the millions of pounds. It depicts the right on compensation that
tends to delay for maximum three hours or more. Besides this, Emirates airlines
undertake legal actions against US carriers in order to accuse company for unfair
competition.
 Environmental: It depict the improvement in the overall demand of public to undertake
the climate change that leads to force several organisations to modify their strategies
(Saarinen, Rogerson and Hall, 2019). It also tends to take and landing to consume 25-
30% of fuels. For this, the public demand effective purchase for company undertaking