Corporate And Global Strategy Assignment
14 Pages3780 Words30 Views
Added on 2020-10-04
Corporate And Global Strategy Assignment
Added on 2020-10-04
ShareRelated Documents
GLOBAL CORPORATESTRATEGY
Table of ContentsINTRODUCTION...........................................................................................................................1QUESTION 1...................................................................................................................................1Portfolio, integrated organisational perspectives and competitiveness.......................................1Question Two...................................................................................................................................5Business model innovation and technological innovation through strategic alliances andM&As..........................................................................................................................................5Question three..................................................................................................................................7Corporate governance, CSR, sustainability and leadership........................................................7Question four.................................................................................................................................10Personal reflection on learning..................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONIn the present global environment for business, it has become important for companies tooperate their activities in a more strategic manner. Globalisation not only empoweredorganisations to expand their business but it has brought cut throat competition in the marketamong firms. In order to sustain business in this kind of environment, it is necessary for firms tohave a global corporate strategy (Amit and Zott, 2012). It is a strategic guide to globalisation thataddresses certain questions like what must be the stretch of market presence in world, how toconstruct necessary global existence, etc. Tata Steel is one such company that deals in thebusiness of steel making from the year 1907. This report highlights the ways in which Tata Steelis operating its business. It also showcases the environment that is present globally for the steelmaking as well as factors that has led business to fail and grow in many areas. The ways intechnological innovations have felicitated companies performance over the years have beenillustrated here.QUESTION 1Portfolio, integrated organisational perspectives and competitivenessPortfolioTATA Steel Limited is one of the largest steel manufacturers of the world. It wasestablished in the year 1907 by J.N. TATA in Jamshedpur, Jharkhand, India. It was formerlyknown as TISCO (Tata Iron and Steel Company). It comes in the Fortune 500 global company. Ithas generated a revenue of 18 billion US $ in 2016 with an operating income of around 1.2billion US dollars. Company has gone in loss of around 500 million US $ in the financial year of2016. Its total assets are worth around 25 billion US dollars. Under the roof of this company,approximately 74000 workers are employed (Sustainability pillars. 2017). Its acquisition isnamely NatSteel (singapore) in 2004; Millenium steel (Thailand) in 2005; Corus (U.K.) in 2006and two rolling mills in Vietnam in 2007. Its marketing headquarter is in Kolkata, Westbengal.Its product range includes steel, flat and long products, wires, etc.History of companyAfter its establishment in the year 1907, it has operated the largest steel plant in wholeBritish Empire. It has gone for modernisation and expansion plan in the year 1951. extent of itsbusiness can be understood by the fact that around 60000 people were alone in the region of1
Jamshedpur. There was an attempt in the year 1971 and 1979 to nationalise this company. Later,in the year 1990, it has begun its expansion plan with its subsidiary Tata Inc. in New York. In theyear 2005, it has changed its name from TISCO to TATA steel.Integrated organisation perspectiveIntegrated organisational perspective is termed as the way company aims to achieve itsgoals and objectives through business.Mission of TATA steelThey aim to stay with the vision of their founder Jamsetji Tata and hence, strives tostrengthen India's industrial base through effective utilisation of resources. They want to achievethis by using the best technology, high productivity and being consistent with modernmanagement practices (Vision, Mission & Values. 2017).Objectives of TATA steelThis company recognises that honesty and integrity are essential ingredients of strong andstable enterprise as well as profitability is the main spark for economic operations.Vision of TATA steelThey aspire to be global steel industry benchmark for Value Creation and CorporateCitizenship.CompetitivenessIn order to understand its competitiveness, there are certain things that are to beconsidered which are mentioned as below:List of Competitors2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Organizational Learning and Change: Tata Motors Case Studylg...
|19
|3891
|374
Tata Group Growth Strategies - Portfolio and Integrated Organization Perspective, Innovation Techniques, Corporate Governance and CSRlg...
|18
|4694
|99
TATA Steel Overview and Company Profilelg...
|17
|3651
|36
Sustainability Reports of Tata Steel and Commonwealth Bank of Australialg...
|13
|2850
|44
Global Corporate Strategy Assignment - TATA steel manufacturing companylg...
|10
|3546
|125
PGBM16 Global Corporate Strategy | Assignmentlg...
|17
|4356
|37