Management

Running head: MANAGEMENT
Management
Name of the student
Name of the university
Author note

1MANAGEMENT
Table of contents
Introduction......................................................................................................................................3
Aims and objectives.........................................................................................................................3
Timeline...........................................................................................................................................4
Analysis tactics................................................................................................................................5
Conclusion and recommendations.................................................................................................14
Reference list and bibliography.....................................................................................................16

2MANAGEMENT
Introduction
Corporate communication department plays an effective role for developing the strong
relationship between the employers and customers by understanding the perspectives of the
target market (Pearson, 2016). Through the corporate communication initiatives, the inside and
outside communication activities are being observed, which reflects through the brand reputation
of the company. The study has been developed depending on the corporate communication and
PR needs of a tourist organization called Mary's Aussie Adventures Tours, which provides its
services particularly to the Asian customers. In order to get connected with its customers, the
company has developed a separate administrative department where the corporate quarries of the
tourists are being solved by the staffs. As the organization is based on Sydney and mainly
focused on the Asian visitors, in that case, it has become important for focusing on different
corporate communication and public relation areas so that the marketing can be properly done. In
this study, two important areas of corporate communication and PR such as effective team
communication and developing effective organizational culture have been introduced so that the
business growth can be achieved.
Aims and objectives
Aim of this study is to introduce effective training program for the employees so that the
corporate communication ability can be increased in the workplace. On the other hand, through
the training development plan, public relation will be focused so that the business objectives can
be properly achieved.
Objectives

3MANAGEMENT
 To identify the different areas in which the improvement is required for improving
corporate communication and public relation
 To provide effective training to the employees for increasing its business revenue 55 in
coming 2 years
 To provide recommendations for better improvement in public relations
Timeline
Activities 1st to
3rd
Week
4th to
10th
week
11th to
13th
Week
14th to
17th
Week
18th to
21st
Week
22nd
to 23rd
Week
24th
Week
Identification of the
issues

Develop training plan
and budget
 
Training plan with
budget will be presented
to the higher authority

After confirmation from
the authority, training
objectives will be
clarified to the
participants
  
Understanding the needs
and demands of the
participants changes will
be done
  
Learning materials will
be shared to the
participants
 