Challenges and Opportunities in Corporate Communication

This memo discusses the importance of strategic communication in improving corporate communication and achieving positive outcomes in customer relationships. It also highlights the role of knowledge sharing and logistics paradigms in enhancing organizational culture and job satisfaction. The article emphasizes the impact of information technology in strengthening customer relationship management and maintaining the safety and security of organizational data.

Running head: MANAGEMENT COMMUNICATION
Memo on management communication
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To: Joseph Peterson
From: Carlyn Davidson, IT Consultant
Date: 18th July 2018
Subject: Challenges and opportunities related to corporate communication
C-suite strategic communication
In the present business scenario, information technology is important in terms of
improving the corporate communication. Strategic approach proves effective in this direction.
This is in terms of achieving positive outcomes in the field of customer relationship.
According to the article by Argenti, there have been transformations in the way leaders
communicated with the team members (Argenti 2017). This included speech, writing and
media coverage. Strategic implementation is an addition to this list, which has added a new
feature in the aspect of workplace communication. Argenti sheds light on making the
employees aware of preserving the core values. This results in the enhancement of the
workplace culture. Proper communication improves the stability between the employees and
the management, which is needed in terms of enhancing the productivity in business. The
quotation, “Structure or people may come and go, but when employees know that values
consistent, are an advantage to creating good outcomes for everyone, and are enforced, that
provides a solid counterbalance to the feelings of personal risk that are inavoidable in times
of change or crisis” can be related.”
The role of knowledge sharing on the relationship between organizational culture and
job satisfaction
Tong’s article on knowledge sharing is another component of the information
technology (Tong et al. 2015). He specifically upholds the perceptions related to the

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contribution of knowledge sharing in establishing the relationship between organisational
culture and job satisfaction. On the other hand, Bowersox and Daugherty’s article attention of
the readers to the aspect of logistics and its management (Bowersox and Daugherty 1995).
Along with this, the author attempts to grab the attention of the readers towards logistic
paradigms; C-suite strategic communication and the relationship between organizational
culture and job sharing. Information technology reduces the knowledge gaps of the
employees towards the logistic operations. Maintaining organizational culture in the process
of bringing innovation is a strategic approach in terms of gaining large scale customer
satisfaction. Herein lays the appropriateness of the quotation, “Many innovative business
solutions are based on the adoption and utilization of information technology”. Information
technology strengthens the parameter of customer relationship management, altering the
business scenario.
Logistics paradigms: the impact of information technology
In the present business context, information technology is important in terms of
enhancing the awareness towards the latest trends of the brands. This awareness is assistance
towards upgrading the current strategic position. Argenti, through his article sheds light on
the fact that for attaining this upgradation, communication between the departmental units is
important (Argenti 2017). This can be achieved if the companies and organizations possess
efficient and effective communication networks for conducting two way communications.
Privacy cookies and policies are needed in terms of maintaining the safety and security of the
organizational data. Typical example of this is Data Protection Act (1998), which helps the
staffs in safeguarding the private information and contents of the customers. Tong, through
his article makes the readers aware that incorporation of Code of Ethics in this policy
possesses flexibility towards achieving loyalty, trust and dependence from the clients and the
customers (Tong et al. 2015). Tong, in his article, proposes that it is important for the

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managers to ensure that the employees are involve in the process of knowledge sharing. This
is because it is the question of professional development of the employees. The quotation that
gains popularity in the article is, “Leadership is the key to encouraging employee
involvement in knowledge sharing”.
In order to carry out the business activities, logistic management is important. Both
the managers and employees need to be trained on logistic management, so that they emerge
successful in enhancing the productivity. Rationality in this direction helps in maintaining the
balance between the supply and demand.
Hong Kong is just an example, which enhances the awareness of the businesspersons
towards making effective use of the information and communication technology. Logistic
management can also be related to the execution of trade in an efficient and effect manner.
Conclusion
Communication is important in the workplace in terms of executing the activities in
an efficient and effective manner. Strategic approach in this direction proves beneficial for
systematizing the activities according to their priority. Transmitting the information related to
the orders need to reach the customers within the stipulated time. For this, social media is the
best option, which transmits the information to large number of customers within a short
time. Installation of privacy cookies and policies is effective in terms of maintaining the
safety, security and privacy of the clients and the customers.

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References
Argenti, P.A., 2017. Strategic communication in the c-suite. International Journal of
Business Communication, 54(2), pp.146-160.
Bowersox, D.J. and Daugherty, P.J., 1995. Logistics paradigms: the impact of information
technology. Journal of Business logistics, 16(1), p.65.
Tong, Canon, Walder Ip Wah Tak, and Anthony Wong. "The impact of knowledge sharing
on the relationship between organizational culture and job satisfaction: The perception of
information communication and technology (ICT) practitioners in Hong Kong." International
Journal of Human Resource Studies 5, no. 1 (2015): 19-47.