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The Corporate Communications Assignment

   

Added on  2020-02-24

8 Pages2233 Words35 Views
Running Head: CORPORATE COMMUNICATION 1Module: Corporate Communication<Student ID><Student Name><University Name>

CORPORATE COMMUNICATION2ContentsIntroduction......................................................................................................................................3Corporate identity and goals for corporate advertising campaign...................................................3Concerns on which Campaign is targeted.......................................................................................4Description and Analysis of the campaign......................................................................................4Key aspects......................................................................................................................................5Conclusion.......................................................................................................................................5References........................................................................................................................................6Introduction

CORPORATE COMMUNICATION3P&G is one of the leading and largest consumer goods company in the world. One of itsbranches is situated in Singapore. The company was established in the year 1964 and serves formore 650 million consumers across the globe. The aim of the company is to make the day better-in small but surely in an effective and meaningful way. The products that are served by the company are highly hygienic and help to make thedaily moments of our life little bit easier (Abidin & Maaruf, 2016). The company is workingwith the skilled and innovative teams those who are working hard every day in order to make thebest quality of products and to improve the services which will enhance the living standards ofthe people's lives, for now as well as for the generation to come (Luu, 2016). Corporate identity and goals for corporate advertising campaignP&G is one of the most renowned organizations across the globe who has aimed toinspire the audience through the heart-touching videos. The videos show the strong connectionand win the hearts of billions in the world. The leadership team of the organization always targetto create the difference at P&G. for this reason, they are developing the leaders from every hookand corner of the world and from every level of the company. The company inspires to build abetter world, inside as well as outside the company (Kravets & Al-Ashval, 2016). The leaders strive to achieve the goals every day at P&G. The leadership team believesthat the global growth always brings the high responsibility in order to invest in the othercommunities where they can live and work. The organization has done several corporateadvertisements across the world. They have launched the "we see equal" which advocates thegender equality ahead of the international women's day on the 8th March. The recent campaignwas held Rio Olympic Games 2016. The main aim of the campaign was to show the real talentand spirit of a mother through the corporate advertisements (Mubushar, Haider & Iftikhar, 2013).The campaign begins with insight the hidden talents of every single mother who is anathlete as well as an amazing mother. P&G is a part of the journey of the moms of Olympics, aswell as all moms, take their child every day. The organization considered that the moms are thereal her and strong in the every facet of their lives, and how the children will inherit that strengthas they grow up. The main motto of the campaign was to say a small thank you message to thosemothers who have sacrificed their entire life to secure their child lives. It was done just to realize

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