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corporate communication Assignment PDF

   

Added on  2021-04-21

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Running head: ARTICLE ANALYSISARTICLE ANALYSISName of the Student:Name of the University:Author Note:

Article Analysis To: Beverly Smith, CEO ABC CompanyFrom: (Please write your name here)Date: (Please put the required date)Topic: Use of technology in corporate communicationTitle of Article: How Technology Has Influenced the Field of CorporateCommunicationAuthor(s): PAULA.ARGENTIPublication Information: Journal of Business and Technical Communication,Vol.20No. 3 July 2006 357-370 DOI: 10.1177/1050651906287260As per the instructions I have studied relevant articles to make an effective executivesummery about the technological influence on business communication. The purposeof this study is to find out the opportunities and problems that can happen for the useof advanced technology in the field of management communication.Thesis: Influence of technology in field of corporate communicationBlueprints:Applying new technology on various fieldsThe use of new technology in the corporate field can increase the production rate inthe organization. Various technology driven tools can be used for market research sothat the organizations can understand the current market scenario and the demand ofcustomers. “Technology has also brought new opportunities for corporatecommunication” (Argenti 2006), regarding this statement we need to find the currentopportunities for the company such as promoting the company through visualization.The company can promote its brand value and the products and services throughdigital media. The integrity in the company can be improved by the technology. Inthis I recommend to create employees group in the email where they can contact withthe higher authority whenever it is needed (Goodman 2001). Apart from all these,promoting the brand more on the digital media such as internet can help theorganization to spread its goodwill among the consumers. New technology adoption in organization“New media and Web 2.0 services can be employed to work in tandem withconventional communication tools such as phone, fax and corporate intranets” (Hearn,Foth and Gray 2009),regarding this we can create a hybrid communication systemwhere conventional ways of communication such as telephones can be used alongwith the advanced ones such as web services. This approach of the organization canhelp to maintain a good relationship with its existing stakeholders and build a goodrelationship with the new consumer base and stakeholders. “Corporatecommunication and information together play an important role in strategicmanagement planning because of the high relevance of managing positiverelationships with multiple stakeholder that have a strong impact on corporateMNG81001 Assessment 1 Session 1 2018

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