logo

Corporate Communication in Tesco: Analysis and Strategy

   

Added on  2020-10-04

1 Pages646 Words121 Views
 | 
 | 
 | 
Corporate communication in TescoThe piece of corporate communication that has produced is aposter advertising TESCO Everyday Value range of products. Ithas been produced by using the universal design code that TESCOuses. It could be a web-based advertisement or it could be non-webbased and put on billboards. As it is a poster, it needs to be simpleand eye-catching. It is used as a big image. In the centre to catchpeople’s eyes and show they what the product range looks like, thisis also the reason of using this pattern.The name of the productand business is at the top in big so people know where they can getthe product from and what the product is called TESCO missionstatement is “we make what matters better, together” and the adverthighlights is trying to encourage and show people what TESCOcan offer to them. The slogan of TESCO is Every Little Helps in itsparticular font, which is memorable, and many people recognisethe branding. An organisation such as Coca Cola’s corporatecommunication strategy plays an important role in aidingstakeholders understanding of the organization and communicatingthe organization's identity.Corporate communicationCorporate' refers to complete, entire or total entities of theorganization, while ‘communication' means to impart, share or makecommon. Therefore, ‘corporate communication' can be defined as atotal communication of the organization or integrating differentmessages of organizations under one banner. Definition of corporate communication as ‘the total communicationactivity generated by a company to achieve its planned objectives'.That total communication represents all the different forms ofcommunication that is occurring within the organization, includingmarketing, managerial and organizational interaction.CORPORATE COMMUNICATION FOR TESCO
Corporate Communication in Tesco: Analysis and Strategy_1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents