Corporate Communication Strategy

INDIVIDUAL
REPORT
BUSINESS

Table of Contents
LITERATURE REVIEW................................................................................................................1
1. Principles and purposes to be considered while developing communication strategy.......1
2. Characteristics for becoming effective listeners and speakers during meetings................1
ANALYSIS AND DISCUSSIONS.................................................................................................2
1. Effective principles and purposes behind organisational communications........................2
2. Characteristics for effective listening and speaking to enhance practice of communication.3
3. Evaluation of own written and oral communication skills in a business context...............3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

LITERATURE REVIEW
1. Principles and purposes to be considered while developing communication strategy
According to the point of view of Nagle and Müller (2017), it is essential to develop and
design an effective strategy for organisational communication so that the sustainability and
development of business can be ensured for a long time. Communication in corporate world is an
optimum tool that keeps all the employees together so that their behaviour can be collectively
aligned towards the accomplishment of organisational goals and objectives. The purpose of
communication strategy is to avoid unnecessary confusions between the staff and management.
Also, adopting an optimum strategy serves as a medium for lead for delivering a specific and
consistent message within the organisational premises (How to write an internal communications
plan and strategy, 2018). Furthermore, communication strategy should be made in a manner that
it is aligned with the major principles governing its development. These are visibility and
accessibility of strategy, ability to convey the vision of company, adaptability in accordance with
the various situations and changes that arise within the context of entity. Contrasting to this, as
per views of Berkenkotter and Huckin (2016), the major principles of communication within an
enterprise are associated with flexibility of channels used, interaction in a formal and structural
manner along with the ability to deliver required message within the desirable duration of time.
2. Characteristics for becoming effective listeners and speakers during meetings
As per the views of Brownell, (2015), to be an effective speaker in any corporate
meeting, it is essential that one makes use of non-verbal cues like eye-contact, effective body
language, gestures, facial expressions etc. Very often, it is observed that business persons listen
to a conversation with the motive of getting an opportunity and start speaking. Yet, it is
necessary that a person lends ears to what subordinates and colleagues are speaking as many a
times, creative and unique ideas and solutions arise from active listening (To be a good speaker,
be a good listener, first', 2018). It is imperative that a person does not interrupt other business
persons while they are expressing their point of view. On the other hand, according to Baccarani
and Bonfanti (2015), listening and understanding in a patient as well as polite manner what the
other individuals have to say becomes important when one needs an opportunity to speak during
a meeting with the whole attention of pupil present within conference room towards them. At
times, asking back questions or reflecting upon what one comprehended of the discussion
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becomes necessary so as to show one's interest in subject matter and to gain attention of business
persons present in meeting.
ANALYSIS AND DISCUSSION
Sport Love is an independent London sports and leisure centre business. It has been
analysed that the HR director of company is largely concerned about the poor communication
that is prevalent within the organisational premises. Also, it has been found that the HR
department is highly critical of the current ways of communication being used by the staff as it
has been ineffective lately. Besides this, it is also assessed that this aspect has been continuously
causing inefficiency and implying a significant and adverse impact upon the experience derived
by customers. Working takes place within the entity in three shifts which reflects that business is
staffed for 24 hours. The major issue that has been analysed is that the staff and management of
Sport Love is multinational and thus possess diversities in terms of linguistic barriers. English
not being the first language of many individuals within the entity has been causing inefficiencies
in communication.
1. Effective principles and purposes behind organisational communications
As has already been analysed that Sport Love has been largely affected by ineffective
communication since last some time, it is essential that the organisation develops an effective
communication strategy to facilitate easier exchange of data and statistics. Also, it has been
analysed that various principles should be kept in consideration by HR director of organisation
so that it can deploy a strategy through which employees can interact feasibly. Further, as the
staff of Sport Love has diverse national backgrounds, thus the risk and probability of occurrence
of various languages and cultures become prominent. This gives rise to linguistic barriers which
becomes a constraint in effective communication within organisational context and thus arise the
need for an optimum strategy. By deploying an effective strategy for interaction between the
employees, human resource department can ensure that the mode of communication used by staff
is professional, competent and allows transparency. Furthermore, it has been found that by
abiding by major principles of communication like clear description of information and
necessary organisational statistics along with comprehensive and focussed approach entails
adequate exchange of ideas and thoughts irrespective of national and linguistic barriers.
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2. Characteristics for effective listening and speaking to enhance practice of communication
It has been evaluated that communication can be improvised within the premises of Sport
Love only when human resource department stresses upon making the staff understand the
benefits of communicating effectively. There is inefficiency of staff within the organisation
which leads to adverse effect on consumer experiences thus there is dire need for HR department
to pay consideration to this aspect so that business and corporate image of company is not
affected. Also, it has been found out that participants need to be learn how to patiently listen to
other individuals before answering back or expressing their views and opinions. Furthermore, it
has been assessed that business personnel in Sport Love need to communicate in a language that
can be easily perceived by other individuals present within the entity.
3. Evaluation of own written and oral communication skills in a business context
It has been analysed by me that I am good at communication with others. But the matter
of concern is that although my written skills are exceptionally well, at times I lack in verbal
communication. Drawing upon the feedback from my colleagues in Sport Love, I have
ascertained that I am able to clearly convey my views and opinions when it comes upon
delivering the communication in a descriptive way by way of written communication. Also, the
grammar, punctuation and style of writing used by me is often in relation with a formal business
document. Further, the content written by me is often easy to comprehend and simple to read as
conveyed to be my corporate colleagues. Also, as per my assessment, I generally write short
sentences so that anyone can easily understand what I am trying to convey as well as focus upon.
It is also comprehended that I do not indulge in repetition of thoughts and ideas. The content
written by me has often been praised by my seniors and colleagues in past. This was due to the
precision and quality of work that I generally put forward in meetings and presentations.
Although I possess excellent written communication skills, it is often witnessed that work
cannot be well presented by me in front of others verbally. As pointed out by one of my seniors,
I often hesitate while communicating with my business colleagues and associates at the time of
delivering corporate presentations. The major weak point analysed by me is that I do not give
necessary pauses while giving any business speech or presenting any information or statistics in
front of board of directors. Also, it has been assessed that although the study that I conduct upon
any subject matter is precise and specific, yet it often fails to succeed in achieving its target due
to lack of verbal and non-verbal communication skills of mine. Voice inflexion and modulation
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which are necessary elements of oral skills are often not considered by me due to which my
competitive business professionals get a hand upon it and easily grab the opportunity that could
be taken up by me had I paid a little more attention towards verbal communication.
CONCLUSION
From the above discussion, it has been concluded that developing an effective strategy
for communication within the organisation is necessary so that there is ambiguity and confusion.
Also, it has been analysed that necessary channels of communication must be used by staff and
management to ensure there is proper exchange of important information. Besides this, it has
been analysed that evaluated that principles guiding the development of communication strategy
should be abided by so that effective ways of interacting can be ascertained and suitably used by
pupil. Furthermore, it is observed that when human resource department is firm while creating
strategies, an optimum technique can be developed which fosters easy delivery of important
messages within organisational premises.
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REFERENCES
Books and Journals
Nagle, T. T. and Müller, G., 2017. The strategy and tactics of pricing: A guide to growing more
profitably. Routledge.
Berkenkotter, C. and Huckin, T. N., 2016. Genre knowledge in disciplinary communication:
Cognition/culture/power. Routledge.
Brownell, J., 2015. Listening: Attitudes, Principles, and Skills (Subscription). Routledge.
Baccarani, C. and Bonfanti, A., 2015. Effective public speaking: a conceptual framework in the
corporate-communication field. Corporate Communications: An International
Journal. 20(3). pp.375-390.
Online
'To be a good speaker, be a good listener, first'. 2018. [Online]. Available
Through:<https://www.thehindubusinessline.com/news/variety/to-be-a-good-speaker-
be-a-good-listener-first/article9990924.ece>.
How to write an internal communications plan and strategy. 2018. [Online]. Available Through:
<https://rapidbi.com/write-internal-communications-plan-strategy/>.
strategy/>.Through:<https://rapidbi.com/write-internal-communications-plan-strategy/>.
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