Corporate Communication Strategy and Audit

The provided document is an in-depth report on corporate communication, which is characterized as a management function or department within a workplace. It includes internal communication and external communication, along with a communication audit that helps companies send, receive, and share messages effectively with various stakeholders. The report also highlights the importance of branding and how it can impact a company's success. Additionally, it provides references from books and journals that support the discussion on corporate communication.

Corporate
Communications

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Purpose of corporate communications........................................................................................1
Assess how corporate communication link with corporate objectives.......................................2
Relationship between corporate communication and corporate branding..................................2
Analyse the reason why business organisation conduct internal and external corporate
communication audit...................................................................................................................2
Importance of corporate communication to the success of Future Enterprise Ltd.....................3
TASK 2............................................................................................................................................4
Internal corporate communication audit.....................................................................................4
External corporate communication audit....................................................................................5
TASK 3............................................................................................................................................5
Explain the strategic objectives of corporate communication strategy.......................................5
Impact of corporate communication strategy on different audiences.........................................6
Measures to monitor the results of corporate communication plan............................................6
Evaluating the effectiveness of internal communication strategy...............................................6
CONCLUSION................................................................................................................................7
.........................................................................................................................................................7

INTRODUCTION
Corporate communication is the management function and department that includes
marketing, operations, finance and dedicated to the distribution of data which is the key
constituencies and its executes corporate strategy. This will aid in developing messages for
variety of purposes for inside and outside within an organisation. Along with this, management
is responsible for coordinating and collaborating the work by communication with their
practitioners through social media, public concern and internal communication. The report is
based on Future Enterprises Ltd which is grow in the both market place that are national and
international level (Vasconcelos, Gama and Pires, 2014). The main purpose of this assignment is
to understand the purpose of corporate communication and how it is link with corporate
objectives. Also plan the internal and external corporation in the organisation.
TASK 1
Purpose of corporate communications
Corporate communication is defined as the communication which is used within the
industry. It is known as a management function or a department within a workplace. It is also
called as a bunch of activities which is involved in managing and pushing all the internal and
external communications. A corporate communication team is responsible for developing ,
cultivating and balancing a corporate identity or a brand image. Corporate communication take
initiatives to shape the company image , involved with internal and external people, and keep
balanced the positive reputation of the company for long term. Through this kind of culture in a
company, internal and external relations would be maintained and run successfully (Nóbrega,
2015).
There are two internal and external forms of communications into which internal
includes, regular meetings wit employees, motivate them and make their work interesting and
satisfied by newsletter, fun at work initiatives, get together etc. where as their involvement in
external were consumer communication, media communication, crisis communication, etc. In
simple word it is said as all the communication which is deal outside from the firm is part of
external communication. Future Enterprise Ltd use this corporate communication for easily
interact with their customers in order to gain higher profitability and income.
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Assess how corporate communication link with corporate objectives
The communication plays a vital role for any company and it becomes more enormous
when liability becomes more, because now a days products are being sold globally and the tough
challenge is to communicate and attract the customer in a unique way because there were lot of
companies are in the same field and it is very important to deliver the right message to their
customer to seek the attention and thus how corporate communication work here. From the
described corporate objectives, it is required to examine the corporate communication strategy of
Future Enterprise Ltd for reaching with objectives and goals (de Almeida Pires and et. al., 2018).
Using marketing strategy in which they promote unique and attractive products that main focus
is to gain attention of customers in order to reach with desired goals and objectives. On the other
hand, they are using communication strategy where they are promote their brands by mouth
promotion.
Relationship between corporate communication and corporate branding
Now a days Future Enterprise Ltd are focusing on branding as the race of this, goes
beyond level. Branding is something which strike the persons when talk about. This is the reason
company's make different punch lines or tag lines for the product to remember. It is referred as a
tool for any organization as it create awareness, trigger recognition of the organization, and
activate an already stored image. Through branding, managers can calculate the communication
strategies to create a positive corporate image. Corporate branding when ease with corporate
communication through value addition, and sets up the difference.
Where value addition is termed as the products which have been promoted with various
offers and have an image of brand then that kind of product should be admired as first as the
others. And that branded product creates a value near customer (Feldhaus, 2016). Where as
uniqueness of the product that differentiate the product from others and thus recognised so
easily by their customer to buy. They create a brand identity among other competitors.
Analyse the reason why business organisation conduct internal and external corporate
communication audit
Internal communication and external communication are the part of corporate
communication where internal communication comprises internal factor related to organization ,
employees, work, and external communication looks the external factor related to media houses,
clients, environment etc.
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Auditing is something which is being done to uncover instances of fraud, errors and
mistakes that can probably damage the company reputation in future. External audits should be
done to provide another layer of control, and create transparency and helps to enhance the good
image among public. Where as internal factors has been applied to control over financial and
physical assets. The audits for internal and external factors will be done for prevention, random
verification, standard procedure, and external audits (Menezes, 2015).
Prevention – It is considered as a fraud prevention measure for both internal and external
factor. There have been lot of factor which impact on internal of the company and external side
of the company and so to strong internal controls and conduct both random audits sends an
important message to employees and also an outside vendor from recognising theft or actions
that contains fraud .
Random verification – Spot checking begins by choosing a source document such as
invoice, receipt, or purchase order were the part of internal factor where as in external factors
comprises random checking of internet by latest buzz and news from the media house which
affect the reputation of the company.
Standard procedure – This has to be focus on reviewing, comparing and analysing
monthly and annual financial statements. This procedure should be done to uncover the changes
in accounts that occur randomly or slowly.
External audits – External audits is being less done to uncovering errors and
inconsistencies and more on evaluating the overall effectiveness and more on evaluating the
overall effectiveness of internal controls and to ensure the company's compliance with the other
mutual regulations (Silvério, 2017).
Importance of corporate communication to the success of Future Enterprise Ltd
The company is capable for developing plan in right approach due to their effective
corporate communication strategy. Future Enterprise Ltd has been able to measure and evaluate
the lot of campaigns and make good understanding of their customers that has enabled them in
steer marketing goals and objectives. The company has been managed through decentralisation
of activities. The firm has demonstrate to enhancing in horizontal communication. The effective
communication strategy has provide services in realising the scope and economies of scale.
Apart from this, there are low production cost due to globalisation strategy this will ensure that
marketing, manufacturing and designing of products has been standardised at global level.
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TASK 2
Internal corporate communication audit
Communication audit is the comprehensive evaluation of an organisation's ability which
help them in send, receive and share all information along with different audiences in the firm. It
is used by communication specialist is to analyse the effectiveness of the procedure and strategy
of communication. This is that procedure which help in identifying internal and external
communication strengths and weaknesses. It is the way for Future Enterprise Ltd which has to
understand the previous communication practices. Internal communication audit require a
systematic approach which will enable a organisation for differentiating what they need to be
communicate. The audit help in analysing people who send and receive messages which existing
communication methods such as meetings, emails and organisation identification systems,
uniforms in order to accomplished the idea of internal communication procedure of an
organisation (Skaarup, 2016). The internal communication audit is start by selecting research
methods. It is that communication audit which detect that what has to be extent the internal
customers is mainly familiar with all company policies, strategies and challenges in effective
manner. Such audit allow firm is to identify the appropriate information and data which are
properly flow and this is discover how and where are some shortage and disruption are flow in
better way. They are developing reports which assist in describing the actual status of the
company which involves daily records, maintaining details of customers etc. in order to keep all
the records related to business.
Future Enterprise Ltd is the retail company which required to analyse whole internal
communication audit through which they can easily examine their customers needs and wants
through interact with them. Along with this, it is widely and largely depend upon in which
position they are achieved from reviewing the internal communication. They are developing
qualitative and quantitative methods for collecting data regarding analyse the customer needs and
demands. With the help of questionnaire, they are collect and evaluate the past communication
which is transfer from high authorities to the middle and lower administration. For conducting
questions, the company manager ask various questions like what is the method used by firm for
attracting their customers?. At last, all the respondents views are mainly concerning the
organisation that will provide an explanation in order to identify future communication plan for
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gaining more people towards Future Enterprise Ltd. Through internal communication audit,
company can easily get their customers point and also work on this in proper manner.
External corporate communication audit
External communication audit us the measurement of effectiveness of the communication
techniques in current time period and how messages are perceived by target people in better
manner. There are various method through which company can easily communicate with their
customers and also attract them regarding new products and services. It includes posters,
broucher, newspaper, signage and voice messages will be used in this procedure. In addition to
this, it is that process which involves evaluating the strategic practices of communication. In this,
the question like what is the mission and vision of the Future Enterprise Ltd will be asked to the
respondents. It will seek to analyse how it is related to business products mission. The main goal
of communication is to measure and define the number of customers who are able to dealing
with new and unique type of products (Oliveira, 2014). Also this will help in identified the level
of practices. In this, the optimised practices will regularly assessed and also it help in improving
all the resources in given time period. Along with this, focus group and interview can be helpful
in communicating with the customers and analyse their views regarding company products and
services. At last, they get the response from the customers which assist them in making
improvement in weak areas.
TASK 3
Explain the strategic objectives of corporate communication strategy
Corporate communication strategy refers as the specific strategy development in the firm
and its main aim is to implement company goals, vision, mission and reaching with desired
success or objectives. In an organisation, corporate communication plan major aim is to merge
all the stakeholders with the common policy and gaining the corporate goals and targets in better
manner. The communication strategy has various objectives related to Future Enterprise Ltd
which are described as under:
 To make improvement in evaluating stakeholders and also gain success along with
mutual objectives and goals.
 To make interaction with the customers for identifying their needs and demand regarding
products.
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 To increase strong engagement in the community and also all the stakeholders are access
with services.
 To develop and build the confidence among people and enhancing customers satisfaction
by providing them required goods.
Impact of corporate communication strategy on different audiences
In Future Enterprise Ltd, the communication strategy are based on target various
audience whose main purpose is to purchase quality goods and services. Communication
strategies are important when they are deliver the intended messages to the buyers regarding
details of products along with reasonable price in appropriate manner. This will force them to
buying such type of products at rapid way. Future Enterprise Ltd communication strategy
emphasises the required data and information to the target customers about new goods and
services (Savini, 2015). The company adopt strategy in which they are deliver messages which
help them in easily communicate with their customers through mobile technology in effectively.
For developing proper leadership in the competitive market place, the firm can enhancing its
presence through engaging with dialogue with consumers, template ideas and other information
such as symphonies. By using the personal liveliness factors which mainly concentrate on quality
based products that are provided by Future Enterprise Ltd.
Measures to monitor the results of corporate communication plan
The effective monitoring process of corporate communication help company in gaining
attention of large number of customers. It will assist in informing organisation is to analyse all
the factors for target audience in the market place regarding products. Along with this, the usage
of qualitative and quantitative method aid in measuring which is essential while monitoring
corporate communication strategy results or outcomes. The company can use participatory in
order to monitor the capability, increasing faith and provide mutual learning regarding their
products and services. This system will increasing dependability and nurture abilities among
stakeholders. In addition to this, they are mainly focus on effects and results which is relevant to
evaluate the communication strategy in proper manner.
Evaluating the effectiveness of internal communication strategy
In Future Enterprise Ltd, the workers are feel satisfied and joyous when the company has
welcoming, straight and comfortable communication. The usage of various computer units
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provide visibility, effective flow of communication and easy availability to display in the area.
The appropriate flow of communication is based on horizontal basis and it bypass the
unnecessary conducts to ensure the successful work completion. It is suggested that Future
Enterprise is the retail company which analyse whole external and internal communication trends
which has been change and it is incorporated with internal features (Habib and Wahid, 2016).
Along with this, the communication procedure employ social media channels, word of mouth
and print media which provide appropriate information and data to the customers and influence
stakeholders in different manner.
CONCLUSION
From the above mentioned report, it can be analysed that corporate communication is
characterised as the communication which is utilised within the industry. It is known as a
administration function or a department within a workplace. Future Enterprise Ltd are focusing
on branding as the race of this, goes beyond level. Internal communication and external
communication are the part of corporate communication. Communication audit is the
encompassing assessment of an organisation's power which help them in send, receive and share
all messages along with different people in the firm. Corporate communication strategy mention
as the particular strategy improvement in the company and its primary purpose is to employ
company goals, vision, mission and reaching with desirable success or objectives. The effectual
observation process of corporate communication help company in gaining attention of large
number of customers.
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REFERENCES
Books and journals
Vasconcelos, R., Gama, M.G. and Pires, A.C., 2014. O emergir das revistas de moda: a revista
Happy Woman: um estudo de caso. In VII World Congress on Communication and Arts
(2014 WCCA) (pp. 121-124).
Nóbrega, T., 2015. Sentir a Dança ou quando o corpo se põe a dancar... Instituto Federal de
Educação, Ciência e Tecnologia do Rio Grande do Norte.
de Almeida Pires, C. and et. al., 2018. A prática na mata atlântica: I jornada socioambiental
Cturiana/The practice in the Atlantic forest: I socio-environmental day Cturiana.
Brazilian Applied Science Review. 2(5). pp.1770-1777.
Feldhaus, M., 2016. Museus, corpo e educação: reflexões a partir da exposição “Museus em
Movimento: Rizomas”.
Menezes, P.C.C.D., 2015. Um encontro com a arte em Aracaju: intervenção urbana com
grandezas e miudezas.
Silvério, P.H.B., 2017. Jardim Sensorial da UFJF, um espaço de terapia e conscientização.
Skaarup, B.O., 2016. Anatomy and anatomists in early modern Spain. Routledge.
Oliveira, P.A.D., 2014. Berlindas: por uma estética do risco com acoplamentos para corpos
potentes (Doctoral dissertation, Universidade de São Paulo).
Savini, M., 2015. Cultural nomadism. In search of the sources of the “sellotape selfie”. Between.
4(8).
Habib, S. and Wahid, A., 2016. A Corporate Identity perspective of Corporate Social
Responsibility; a new approach to build Corporate Identity. Pakistan Business Review.
18(1). pp.140-158.
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