7001MKT Corporate Communication

   

Added on  2020-02-23

16 Pages3981 Words38 Views
Running head: CORPORATE COMMUNICATIONS CORPORATE COMMUNICATIONSName of StudentName of UniversityAuthor Name
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1CORPORATE COMMUNICATIONSExecutive SummaryThe report deals with an Australian mining company BHP Billiton Limited and its CorporateSocial Responsibilities. It looks into the overview of CSR how it helps in building the image of acompany and why the organizations should refrain from greenwashing. It also reflects on howthe company should let the stakeholders know of the exact CSR activities that it does. The reportalso contains how BHP can use few other CSR activities to promote themselves.
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2CORPORATE COMMUNICATIONSTable of ContentsIntroduction..........................................................................................................................3Integrating CSR and Issues Management............................................................................3Issue Management...........................................................................................................4CSR within the organization................................................................................................5Role of CSR Issue Management..........................................................................................7Communicating to stake holders.........................................................................................8The overall communication...............................................................................................11Conclusion.........................................................................................................................12References:........................................................................................................................13
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3CORPORATE COMMUNICATIONSIntroductionBHP Billiton is a multinational Anglo-Australian metals, mining and petroleum listedpublic organization which has its headquarters in Melbourne and is the chosen company for thereport. It was founded in the year 1885 and in 2015 it became the world’s biggest miningorganization considering market values (Ore, 2014). BHP Billiton was formed in the year 2001merging two companies namely the Australian Broken Hill Proprietary Company Limited (BHP)and the Anglo–Dutch Billiton plc. Bilton is on the list of 90 organizations which market andextract fossil fuel and is responsible for two thirds of the worlds greenhouse gas. It is the 19thbiggest polluter in the world. This essay looks into how the company plans its Corporate Social`Responsibility and executes it so as to minimize the damage done to the environment. It alsoshows how the media plays an important role in promoting the CSR activities of theorganization.Integrating CSR and Issues ManagementCorporate Social Responsibility is a type of self-regulation for corporate which have beenincorporated in a business model. These are a company’s initiatives which help them asses andshoulder responsibilities for the organization’s social and environmental well being. Theseefforts generally go beyond what environmental groups and protection regulators try to do(Crane, Matten & Spence, 2013). CSR involves spending money without any financial benefit tothe company in the short term . It instead is used to promote positive environmental and socialchanges.
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