Why Corporate Culture is Not an Overused Phrase

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Organizational Behavior
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Introduction
Corporate culture elaborates the behaviors as well as the beliefs that determine the
manner in which an organization’s employees and the management interact when handling
outside business transactions. Corporate culture is among the many factors that affect the ability
of an organization to engage its staffs and customers, innovate, as well as compete. An
organization’s culture is reflected in the office setup, client satisfaction, dress code, hiring
decisions, employee benefits, and treatment of clients, turnover, business hours, and other
aspects of operations. This report seeks to elaborate why corporate culture is not an overused
phrase.
Corporate culture is not an overused phrase. It is essential for an organization to own the
phrase which they want their customers to associate with their business. A corporate culture
amalgamates an organization’s values, interaction, and vision, daily aspects of communication,
mission, and the goals which set the atmosphere that determines how people work (Guiso,
Sapienza and Zingales, 2015, pp338). Corporate culture should be of concern to every
organization since it enhances innovation, employee retention and development, and
performance. The human brain is built to mimic, and as such, it conforms subconsciously to the
actions and the energy of those around an individual, thus resulting in positive corporate culture.
For instance, if an employee is motivated and committed, mimicry then is observed to develop a
positive culture (Guiso, Sapienza and Zingales, 2015, pp.64). It is thus important that leaders
understand and have their employees’ behavioral and thinking tendencies and how the outward
behavior is manifested by the mental energy. The leaders should also relate the corporate goals in
a manner which facilitates the staff in identifying and internalizing these goals.