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Corporate Event Management

   

Added on  2021-02-19

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CORPORATE EVENTSMANAGEMENT
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Discuss the range of various corporate focused events ....................................................1P2 Contrast and compare differences in leisure and corporate events...................................2TASK 2............................................................................................................................................3P3 Mention different kind of corporate events and the manner in which they meet strategicgoals and focus of company...................................................................................................3TASK 3............................................................................................................................................4P4 Analyse different criteria to identify potential audience for a new corporate event.........4P5 Mention key elements for a basic feasibility study of corporate event ............................5TASK 4............................................................................................................................................6P6 Devise plan for corporate event by applying key promotional and planning principles...6P7 Evaluation of the processes taken for promotion and planning of corporate event .........7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
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INTRODUCTIONCorporate event management involves organising and planning of various kind of eventsfor stakeholders of company along with taking care of attendees during event. This assignmentis based on Bespoke Events which offers corporate event designs in London. This company issuccessfully operating in London from last 25 years and organise events for media, automotive,retail, entertainment, fashion and finance sector. This report is going to discuss about range ofdifferent corporate events along with difference in leisure and corporate event. Various kind ofcorporate events and criteria to determine potential audience are mentioned. Key elements tobasic feasibility study is discussed. At last, plan for corporate design is planned and processestaken for promotion and planning of corporate event is discussed. TASK 1P1 Discuss the range of various corporate focused events Corporate Focused events are those functions which include value, professionalism andsafety when organised in an organisation. There are different type of corporate focused events.Information about these corporate focused event is stated below: Sales meeting: These meetings are internal to an organisation and requires expertiseplanning for their success. In accordance with their purpose, these meetings are kept shortand focused by keeping the timeline tight. To spice up the agenda of meeting, Eventmanagement team of Bespoke Event London can hire some impersonator or comedian sothat mood of employees can be lighten up after discussing about sales strategies andtactics to fight against competitor (Austin and Pinkleton, 2015). Exhibition: These are basically the trade shows which are attended by an organisation asa lead generation activity. This corporate event benefits a business firm in upgrading theirimage as market leader in front of rival organisations. Role of Event management team ofBespoke Event London include sponsorship rates for promotion and advertising about theagenda of exhibition. Also, they need to arrange booth space and stage facilities so thatleader of a company can represent their business operations to the attendees in propermanner. Product launch: In this kind of business events, a new offering, service or product of acompany is introduced in a big manner. Host of the event shares objectives and goals of1
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the new product or service with group of shareholders and stakeholders. This assists ingeneration of enthusiasm and excitement in the minds of employees and othershareholders about the success and sales of new product within marketplace. Employeesin Bespoke Event London can use virtual reality or AR to enhance the experience ofpeople attending event. Other than this, event team can offer unusual food choices andpicks up a specific theme so that attention of people attending product launch event canbe gained properly (Bakke and et. al., 2016).P2 Contrast and compare differences in leisure and corporate eventsCorporate events and Leisure events are considered as two main type of event in eventmanagement These events are very different from each other in their nature and purpose. Themain differences in Leisure and Corporate events are mentioned below: Leisure event Corporate event These events include management atrecreational places, entertainmentvenues, sports grounds etc. Other thanthis, these events involves circus,concerts, sporting contest or celebrationof an occasion. These events involve charitable andcommercial events like trade expo orproduct launches, business meetings,seminars, conferences, trainingworkshops etc. Purpose of these events is to provideentertainment to the audience so thatthey can spend a quality time with theirfamily, friends and loved ones(Boateng and Abdul-Hamid, 2017). Main purpose behind this event is topromote services, products or businessof a company in front of existing andpotential stakeholders. This will helpthe concerned company in earning highprofits and revenues. For these events, manager of eventmanagement company hiresenthusiastic workforce which must beable to allure the target audience inefficient manner so that event can beconsidered as a success. In these events, manager of BespokeEvent London will be required toprovide accommodation, entertainmentand catering for all presented guests.Standardised arrangements will benefitsthe concerned company in sustainingstrong reputation among guests. 2
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