Corporate Events Management

CORPORATE EVENTS
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Discuss the range of various corporate focused events ....................................................1
P2 Contrast and compare differences in leisure and corporate events...................................2
TASK 2............................................................................................................................................3
P3 Mention different kind of corporate events and the manner in which they meet strategic
goals and focus of company...................................................................................................3
TASK 3............................................................................................................................................4
P4 Analyse different criteria to identify potential audience for a new corporate event.........4
P5 Mention key elements for a basic feasibility study of corporate event ............................5
TASK 4............................................................................................................................................6
P6 Devise plan for corporate event by applying key promotional and planning principles...6
P7 Evaluation of the processes taken for promotion and planning of corporate event .........7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Corporate event management involves organising and planning of various kind of events
for stakeholders of company along with taking care of attendees during event. This assignment
is based on Bespoke Events which offers corporate event designs in London. This company is
successfully operating in London from last 25 years and organise events for media, automotive,
retail, entertainment, fashion and finance sector. This report is going to discuss about range of
different corporate events along with difference in leisure and corporate event. Various kind of
corporate events and criteria to determine potential audience are mentioned. Key elements to
basic feasibility study is discussed. At last, plan for corporate design is planned and processes
taken for promotion and planning of corporate event is discussed.
TASK 1
P1 Discuss the range of various corporate focused events
Corporate Focused events are those functions which include value, professionalism and
safety when organised in an organisation. There are different type of corporate focused events.
Information about these corporate focused event is stated below:
 Sales meeting: These meetings are internal to an organisation and requires expertise
planning for their success. In accordance with their purpose, these meetings are kept short
and focused by keeping the timeline tight. To spice up the agenda of meeting, Event
management team of Bespoke Event London can hire some impersonator or comedian so
that mood of employees can be lighten up after discussing about sales strategies and
tactics to fight against competitor (Austin and Pinkleton, 2015).
 Exhibition: These are basically the trade shows which are attended by an organisation as
a lead generation activity. This corporate event benefits a business firm in upgrading their
image as market leader in front of rival organisations. Role of Event management team of
Bespoke Event London include sponsorship rates for promotion and advertising about the
agenda of exhibition. Also, they need to arrange booth space and stage facilities so that
leader of a company can represent their business operations to the attendees in proper
manner.
 Product launch: In this kind of business events, a new offering, service or product of a
company is introduced in a big manner. Host of the event shares objectives and goals of
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the new product or service with group of shareholders and stakeholders. This assists in
generation of enthusiasm and excitement in the minds of employees and other
shareholders about the success and sales of new product within marketplace. Employees
in Bespoke Event London can use virtual reality or AR to enhance the experience of
people attending event. Other than this, event team can offer unusual food choices and
picks up a specific theme so that attention of people attending product launch event can
be gained properly (Bakke and et. al., 2016).
P2 Contrast and compare differences in leisure and corporate events
Corporate events and Leisure events are considered as two main type of event in event
management These events are very different from each other in their nature and purpose. The
main differences in Leisure and Corporate events are mentioned below:
Leisure event Corporate event
 These events include management at
recreational places, entertainment
venues, sports grounds etc. Other than
this, these events involves circus,
concerts, sporting contest or celebration
of an occasion.
 These events involve charitable and
commercial events like trade expo or
product launches, business meetings,
seminars, conferences, training
workshops etc.
 Purpose of these events is to provide
entertainment to the audience so that
they can spend a quality time with their
family, friends and loved ones
(Boateng and Abdul-Hamid, 2017).
 Main purpose behind this event is to
promote services, products or business
of a company in front of existing and
potential stakeholders. This will help
the concerned company in earning high
profits and revenues.
 For these events, manager of event
management company hires
enthusiastic workforce which must be
able to allure the target audience in
efficient manner so that event can be
considered as a success.
 In these events, manager of Bespoke
Event London will be required to
provide accommodation, entertainment
and catering for all presented guests.
Standardised arrangements will benefits
the concerned company in sustaining
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