Corporate Event Management

Corporate Event
Management

Table of Contents
EXECUTUVE SUMMARY............................................................................................................3
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1) Range of different corporate focused events...................................................................3
P2) Difference between corporate and leisure events............................................................4
M1) Evaluation of key differences between corporate and leisure events.............................5
TASK 2............................................................................................................................................6
P3) Review range of different types of corporate events.......................................................6
M2) Critically evaluate different type of corporate event......................................................7
TASK 3............................................................................................................................................8
P4) Criteria for identifying potential audience.......................................................................8
P5) Examine key elements for a basic feasibility study.........................................................8
M3) Evaluation of importance of feasibility study...............................................................10
TASK 4..........................................................................................................................................10
P6) Devise a plan for corporate event..................................................................................10
P7) Evaluate the process for planning and promoting the event..........................................12
M4) Critically evaluation of strategic options......................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

EXECUTUVE SUMMARY
The planning for the corporate events is must for the organisation as with the help of this
they can ensure that they take into consideration all the requirement of the events so that their
business objectives can be accomplished. To ensure this in the present report different types of
corporate events are discussed along with the feasibility analysis for organising such events. For
this plan is devised that enables to understand the ways with which the corporate event can be
organised. This report facilitates to understand that the planning and promotion for the corporate
and leisure events vary and due to this they have to take into consideration the different
requirement.
INTRODUCTION
The event management is considered to be the application of various project management
related to small or large events which are of personal or corporate nature. The event industry is
now organising each and every type of events from sports activities to the breakfast meeting
(Getz and Page, 2016). The corporate events are considered to be the events in which the people
participate with the aim to either launch the products, orientation of the new joinees, trade shows,
exhibitions, and incentive programs etc. which are attended by the employees of the
organisation, their business partners, clients as well as their prospective clients. In this report the
Evolve Events, an event management company is taken into consideration which organises
various corporate events for their clients such as launching the products, promotion of the
products and services, conferences, staff motivating events etc. This report includes different
types of corporate events and how they meet their strategic objectives along with different
criteria that they consider for identifying the new audiences for the events. Apart from this key
elements for the feasibility analysis for corporate events are considered. A corporate event plan
is also prepared with the help of promotional principles and planning.
TASK 1
P1) Range of different corporate focused events
The corporate events that are organised by the Evolve Events are on behalf of the
businesses which aim to support their business objectives by way of such events. Such aim or
objectives can be promotion of the business, improve the morale of the business, enhance the

profitability etc. Due to this the businesses focuses upon different types of corporate events such
as:
 Conferences: They are networking events which are organised on large scale where
people in same industry or sector interact with each other with the motive to learn from
one another (Mallen and Adams, 2017). Evolve Events arranges such events in hotels
along with various other facilities such as catering, arranging transportation,
coordination with speakers etc.
 Seminars: Seminars are similar to conferences but they are more formal in context of
educative efforts in which the speaker addresses the audience on some specific topic.
Such events are organised by Evolve Events for various companies so that they can
make their employees learn and understated various aspects related to their business.
 Team building events: Various team building events are organised by the business with
the aim of improving the morale of the employees, communication skills, motivating
and encouraging the employees. To support this Evolve Events various events such as
mental puzzles, outdoor obstacle courses are organised so that abilities to tackle the
issues can be improved (Smith, 2018).
 Trade shows: Trade shows are large scale events that are organised with the aim to
reach the potential customers as well as to connect with the suppliers or other members
within the industry. The Evolve Events arranges the booth space, organises various
celebrity guests, offers various marketing strategies, keynotes speaker etc.
P2) Difference between corporate and leisure events
The leisure events are those which motivate the participants to travel to different places
with the aim of exploring the culture of different destinations as well as to experience the
personal growth. While the corporate events are those in which the activities related to
hospitality and social activity are organised and funded by the businesses. For an event
management company it is important to understand the similarities and differences among
corporate and leisure events (Getz, 2018).
Differences among corporate and leisure events are:
Basis Corporate events Leisure Events
Purpose The corporate events are professional
events that aim to promote their
The leisure events are recreational
events that aim to explore the culture,