Corporate Events Management: Types, Strategies, and Feasibility

CORPORATE EVENTS
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Kinds of corporate event...................................................................................................1
P2. & M1. Leisure event v/s corporate event.........................................................................2
P3 Corporate events fulfil strategic goal................................................................................2
M2. Success of corporate events in order to attain goal.........................................................3
P4 Criteria for examination of targeted audience...................................................................3
P5 Factors of feasibility study................................................................................................4
M3 Significance of feasibility study.......................................................................................5
P6 Plan for a corporate event..................................................................................................5
P7 & M4. Promotion & planning of event.............................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
It is said that corporate events comes under those gatherings mainly done by corporate
entities who comes together to meet each other on a specific venue at a particular time. All these
occasions are generally conducted for the attainment of some specific goals and objectives. It has
been identified that such corporate events organised with a structure and planning to include
some specific elements which includes brand endorsement, formal meeting, staff addressing and
many more (Austin. and Pinkleton, 2015). The current report is based on a firm named as Ann
Squared London. It is an independent events organisation in the marketplace of London
which develop and executes various sort of events across UK as well as Europe. They
conduct event with corporate giants as well as exciting start-ups and different marketing
agencies. Ann Squared London is an event organisation having world wide reach and are
specialised in live and digital events which provide high experience to their clients . This report
includes detail discussion about various range of events along with kinds of corporate event,
criteria for organising such events and many more. At the end of this report, a plan for the
corporate decision is being processed for executing corporate event.
P1 Kinds of corporate event
Corporate events are those events mainly consist of different set of activities which
includes formal security as well as value organised in institutions, professional work groups,
industry and many more. Some of the most essential kind of corporate events are going to be
discussed as follows:
Sales meeting: It refers to the events commonly held within the company among regular
period of time. Such events are organised with the aim to address every person which are the part
of sales procedure. The staff members of organisations, wholesalers, distributors, renowned
retailers as well as current and potential users are the factors of sales meeting (Pröllochs and
Feuerriegel, 2020). In the present context of Ann Squared London, management team adopt
alternates of staff members in the meeting which will assist them in order to keep their minds
fresh as well as innovative which increases the level of productivity.
Exhibition: It is mainly considered as public exhibitions commonly attended by
associations. these are the corporate functions help business organisation in order to redesign
their brand image at the marketplace. In reference to Ann Squared London, it has been analysed
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that the main role of event supervisory crew is to install sponsorship rates in order to publicizing
the rational of corporate event. In addition to this, they also provide corner space & stage
services so that the employees of company can easily perform their functions to participants in a
positive manner.
P2. & M1. Leisure event v/s corporate event
Corporate as well as leisure events refers to the two main sort of occasions which mainly
takes place within event industry. The differences between two events are going to be discussed
as follows:
Leisure event Corporate event
 It refers to the type of events which
consist of occasions like entertainment,
recreational, circus, concerts, sports
ground & so on.
 It defines as the category of events
which includes different types of
commercial events along with charity
occasions.
 Primary aim of this event is to provide
entertainment to large number of
audiences (Jones, 2017).
 Prime aim includes promotion of the
goods, charitable cause, facilities and
many more.
 Enthusiastic staff members is being hired
in order to develop leisure events in order
to engage their audiences in an effective
manner.
 Potential, skilled as well as
experienced candidates are being
hired capable enough to conduct
professional event in appropriate way.
P3 Corporate events fulfil strategic goal
In reference to organisational context, it has been said that there are various corporate
events undertaken. Therefore, every single corporate events includes some sort of advantages in
order to beat the level of competition arise at the marketplace in an effective manner.
Seminars: In this context, a specific segment of individuals are targeted by the
organisation with the aim of creating awareness and spreading information about the business
entity. These events are mainly small in size as compared to conference meeting (Cassano,
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