Corporate Events Management

CORPORATE EVENTS
MANAGEMENT

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
P1 Kinds of corporate event...................................................................................................1
P2.& M1. Leisure event v/s corporate event..........................................................................2
P3 Corporate events fulfil strategic goal................................................................................2
M2. Success of corporate events in order to attain goal.........................................................3
P4 Criteria for examination of targeted audience...................................................................3
P5 Factors of feasibility study................................................................................................4
M3 Significance of feasibility study.......................................................................................5
P6 Plan for a corporate event..................................................................................................5
P7 & M4. Promotion & planning of event.............................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Books and Journals.................................................................................................................9

INTRODUCTION
Corporate event management is the collection of an individual person of business firm who
conduct meeting to talk with each other on a particular spot during the period of time. These
types of occasions are organised in order to achieve goal in short span of time. In addition to this,
it is also analysed these event involves several kind of elements which involves official meeting,
brand endorsement as well as deal with personnel and so on. This report is carried upon Bespoke
Events. It is well known company which is located in London. They conduct their different
functions and operations in an effective manner and also have an experience of around 25 years.
Apart from this they conduct event related to media, finance, fashion, entertainment and so on,
At last, it is necessary to plan the corporate event in such a manner that helps in taking effective
decision is also discussed in this report (Čulinović-Herc and Filipović, 2017).
P1 Kinds of corporate event
Corporate events include various types of functions and activities in which official
security, professional group is maintained in order to complete work as well as follow values and
so on. There are different types of corporate events which is going to be mentioned below:
Sales meeting: It is considered as an event which is organised in company during the
time period of continuous manner. These kinds of events are necessary to organised in order to
increase sales in future period of time. In addition to this, there are different personnel involved
in sales meeting such as wholesalers, retailer, and present customer. In the current scenario of
Bespoke Events situated in London, the manager focuses on using alternates of personnel in
organising sales meeting which helps in developing innovative views in order to boost the level
of productivity in stipulated period of time.
Exhibition: Exhibitions is described as a process in which the different business firm
gathered to attend this type of event. It helps in boosting brand image and reputation in front of
customers in the market. In context of Bespoke Event London, The supervisor emphasised on
conducting sponsorship for publicizing the corporate events in better way. Apart from this, they
also offer stage facilities in order to perform different function in better way (Gruszczyński,
2018).
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