Types of Corporate Events and Their Objectives

CORPORATE EVENTS
MANAGEMENT
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Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Types of corporate event........................................................................................................4
Leisure event v/s corporate event...........................................................................................5
TASK 2............................................................................................................................................5
Different kinds of corporate events and analyse how they achieve goal and objective of
company.................................................................................................................................5
Critical assess success related to corporate events that helps in accomplishing objectives...6
TASK 3............................................................................................................................................7
Analysis of various criteria in order to identify potential audience for a new corporate event
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Main factor of basic feasibility study for specific corporate event........................................8
Significance of feasibility study.............................................................................................9
TASK 4............................................................................................................................................9
Develop plan for corporate event...........................................................................................9
Assess the process taken for planning as well as promotion of corporate event..................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
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INTRODUCTION
Corporate event signifies any kind of event, hospitality function which is implemented by
association of organization. The primary aim of organizing such kind of event is to improve new
or innovative leads, introduce innovative goods and services as well as promoting existing goods
provide rewards to its subordinate and many more. It is considered that corporate event is
organized in proper way and included appropriate planning that includes different kind of factor
like formal meeting staff addressing and many more. In present assignment, Seven Events
Limited is determined as a company that is taken into account. The organization focuses on
executing its function within London, UK and they focuses on organizing digital as well as live
event and increases experience level of user. In addition to this, this assignment will provide a
description regarding various kinds of corporate events in addition with difference among major
events. The organization adopts different kind of corporate events as well as how they achieve
goal is also mentioned in this assignment. Furthermore, the corporate event is determined as a
plan that helps in adopting promotional principle in an appropriate manner. At last, there is an
assessment of procedure which is taken for planning and promotion related to corporate event
(Bao, Hara and Zhou, 2018).
TASK 1
Types of corporate event
Corporate event signifies the event that signifies different kind of activities that is linked
with professional institution, industry and many more. There are different kinds of corporate
events which are going to be mentioned below:
Exhibition it is determined as a public exhibition which is adopted by various
associations. In assistance of this, the corporate event aids assistance to organisation in order to
increase brand image and reputation at marketplace. in context of Seven Event London, it is
assess that the primary purpose of supervisor team is to conduct event and also installation rate
related to sponsorship with the aim of publicizing event in an appropriate manner. In addition
with this, the organisation also provides different kind of services in order to conduct different
kind of task in proper way.
A sale meeting it is determined as a main or basic meeting that assists organisation to
perform different functions in proper way. The primal aims of such kind of event are to
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