Corporate Event Management: Types, Success, and Feasibility

Corporate event
management

Table of Contents
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................3
Determine a range of different corporate focussed events.....................................................3
Compare and contrast the difference between corporate and leisure events..........................4
differences between the content, planning and promotion.....................................................5
TASK 2............................................................................................................................................6
Types of corporate events and to achieve strategic goals.......................................................6
Critically evaluate success of different corporate events.......................................................7
TASK 3............................................................................................................................................7
Different criteria to identify the potential audience for a new corporate event......................7
key elements of a basic feasibility study................................................................................8
Importance of feasibility study in delvering risk...................................................................9
TASK 4............................................................................................................................................9
Devise a plan for corporate event,..........................................................................................9
Process for planning and promotion for Corporate events...................................................10
Detailed plan for a corporate event......................................................................................11
CONCLUSION..............................................................................................................................11
REFERNCES:................................................................................................................................12
Books and Journals:..............................................................................................................12
INTRODUCTION
Corporate event are the functions and any form of events which are organised by
different large firm to showcase their success and achievements. These events are not only made

for celebration purpose but also, to conduct corporate meetings, engage audience and
acknowledge them about business objective. These events are mainly undertake in hospitality
firms, or social gathering to regulate awareness into people. There are many different purpose to
run a event which may include, celebration meetings, get together, motivation, appreciation and
encourage or collaboration. Business firms occasionally conduct these event to meet with new
standards of market audience by involving all stakeholders, shareholders, investors into these. In
simple words, these events are organised to take ideas and perception of different audience
towards taking further steps for organisation or to celebrate past achievement(Acevedo, 2018).
This report is going to evaluate about various corporate events that take place into corporate
world. It shows how these events are effective in strategic business objective and how feasible it
is for business. Also, the report will shows a detail planning and promotional tools in relation
with strategic corporate planning by way of critical analyse. Seven events London is a leading
event organisation which provide event facilities to various firms to help being into
communication with audiences. The company has global reach into the market.
TASK 1
Determine a range of different corporate focussed events
Corporate events are a range of activities to plan, execute and implement all business
meetings, personal showcase and make audience about new features and criteria into market,
these corporate events are essential to gather number of audience and communicate with them
directly. Organisation hire effective event corporations who provide amenities, plan and execute
basic infrastructure and make the event successful. These events are attracted with their
decoration, facilities, sitting and interior. There are number of corporate events are described
below:
Conferences: These types of events are mainly conduct to gather audience and aware
them about the purpose of event held. The purpose could be education, motivation and
awareness regulated among general audience. It is an attractive way to communicate with
audience. These events are mainly held for short durations. Seven events London are well
superior service in providing conference meets to globally settled companies or institutions.
Launch events: These events are mainly conducted to showcase new product, service or
institution launch into market to attract audience, investors and shareholders. These events

required good cost and reputation into market to make people believe about them(Andjarwati,
and Juniarti, 2018). Many function are performed to run these events and to increase profile of
company. Seven events London ave not started providing these event facilities so that, they must
undertake this facility into their services as a way of expansion.
Awards: In these events, business institution, social sectors provide awards to show
appreciation for whom those worked hard Corporate event management, 2018. It is a type of
celebration and inspiration event that promote meetings and sponsorships to enhance brand and
take expansion. Seven Event London provide an incredible services into these awards ceremony
by making them attractive ensuring every facilities of dinner, sitting and many more.
Compare and contrast the difference between corporate and leisure events
Corporate and leisure events are both essential for organisation into different sectors. These are
indifferent from each other which require different function, design and facilities.
Basis Leisure events Corporate event
Function These events are mainly
functions for providing
persona and profession both
events in which include
entertaining, sports, travel,
stays and others.
These events are mainly
functions for business,
education, social meeting to
make awareness among
audience and deliver some
valuable concepts.
Purpose The purpose of conducting
these events is to proving fun
and adventure to people by
way of parties, recreational
activities, shows, concerts.
Under these events, facilities
are more attractive to engage
large audience(Antenucci,
2019) ( Ballesteros, Useem,
and Wry, 2017).
These events are mainly
purposed for conducting
education, motivation and
inspirational programme. Also,
promotions, brand
awarenesses, new launch are
also major purpose for being
into events. These event design
for employees, audience,
shareholders and for very
person indulge with