Corporate Events Management

CORPORATE EVENTS
MANAGEMENT

Table of Contents
INTRODUCTION............................................................................................................................3
TASK 1............................................................................................................................................3
P1 Determine the scope of various corporate focused events.....................................................3
P2 Contrast and compare differences in leisure and corporate events........................................4
M1 Analyse and evaluate promotion,planning, and content of leisure & corporate events........5
D1 Determine the difference between leisure and corporate events ..........................................5
P3 Determine various type of corporate events and the manner in which they meet strategic
goals and focus of business organisation.....................................................................................5
M2 Evaluate different types of corporate events in achieving the objectives.............................6
D2 Develop the alternative solutions and different types of corporate events to develop
strategic focus..............................................................................................................................6
TASK3.............................................................................................................................................6
P4 Describe various criteria to analyse potential audience for a new corporate event...............6
P5 Mention important factor for a basic feasibility study of corporate event. ...........................7
M3 Determine the importance of feasibility study and risk attached with new corporate event 8
D3 Evaluate the role of feasibility in relevance with business....................................................8
TASK 4............................................................................................................................................8
P6 Devise plan for corporate event by applying key promotional and planning principles........8
P7 Determine the processes taken for planning and promotion of corporate event....................9
M4 Prepare and develop a plan in relevance with corporate event..........................................10
D4 Critically analyse the importance of plan and its affect on business and corporate events 10

INTRODUCTION
Corporate event management is described as a planning and organising different type of
events for guest as well as stakeholder of business organisation. This report is based on Bespoke
Events which helps in handling corporate event which is located in London (Andriof and
McIntosh, 2017). This company executes their activities and function successfully from last 25
years in London and arrange events for different sector such as fashion, entertainment and media
industry. In addition to this, the report includes various corporate events with assessing
difference in corporate events as well as leisure time. There are large number of corporate event
is held in order to attract ample of audience. Also the important factor of primal feasibility study
is determined. Beside from this, it focuses on planning and promoting events in order to pull
audience (Schaltegger, Burritt and Petersen, 2017). The Bespoke event is one of the well-known
Company which organise event for various sector like entertainment, fashion as well as media
sector in order to attract large number of customer at Marketplace. It helps them in increasing
brand image and reputation of company in front of customer at Marketplace
TASK 1
P1 Determine the scope of various corporate focused events
In corporate focused events is described as a process which involves expertness, value,
belief and security necessary for arranging events within organisation. There are various kind of
Corporate focused events that is going to be mentioned below:
 Sales meeting: This is the type of meeting in which it is necessary for company to have
experts that helps in achieving future success and growth. In addition to this, the sales
meeting is conduct within business organisation. In context of Bespoke Event London ,
the manager focuses on hiring experts for cheer up the mood of subordinates after
determining different strategies related to sales and adopt tactics to achieve competitive
advantage over rival firms (Odriozola and Baraibar‐Diez, 2017).
 Exhibition: Exhibition is described as a demonstration which is accompanied by
company to generate lead activity. This exhibition helps company in building their brand
image and reputation in mindset of competitive firm. In reference of Bespoke Event
London, the management team involve different sponsorship rate for advertising as well

promoting the schedule of exhibition. In addition to this, the company focuses on
arranging stage facilities in order to execute its business activities and functions in well
defined manner (Sorescu, Warren and Ertekin, 2017).
.
 Product Launch: It is the type of event in which new and innovative products and
services are launch by company. The introduction of innovative products and services is
discussed with the group of different stakeholder. Therefore, it lighten up the mood of
employees to sales innovative product in the market. It will helps them in future success
and growth of company ( Benlemlih, 2017). The subordinate of Bespoke Event London
focuses on reality to increase the experience level of audience attending event. Beside
form this, the team of event provide food in order to attract individual towards their
innovative products in order to achieve more and more profit.
P2 Contrast and compare differences in leisure and corporate events
In event management, there are two kind of event which includes Leisure as well as
corporate event. The aim and nature of both these event are different from each other. The
difference between corporate event and Leisure which is going to be mentioned below:
Leisure Event Corporate Event
These events involve management at
entertainment places and in athletics ground
etc. Beside from this, it includes contest related
to sports, circus of an social occasion.
In corporate event, it includes various
charitable events such as introduction of new
product, conferences, business meeting,
workshops and many more.
The main aim of these events is to offer
entertainment facilities to its audience.
Therefore, It helps them in spending good time
with their friends and family.
The main purpose of corporate event is to
promote its business in mindset of existing
stakeholders. Therefore, it assists company is
gaining more and more income.
For these events, the management team of this
event recruit talented employees that help them
in attracting audience in appropriate manner
for success of event (Oliva, 2018).
In reference of Bespoke Event London, the
management team focuses on offering different
entertainment as well as accommodation
facilities to its audience. These arrangements
are beneficial for company to boosting its