Different Range of Corporate Events and Their Strategic Goals

Corporate Events
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Different range of corporate events...................................................................................3
P2 Difference between corporate and leisure events..............................................................4
TASK 2............................................................................................................................................5
P3 range of corporate events and ways in which they meet strategic focus and goals..........5
TASK 3............................................................................................................................................5
P4 Criteria to identify potential audience for corporate event...............................................5
P5 Key elements of basic feasibility study for corporate events............................................5
TASK 4............................................................................................................................................5
P6 Plan for corporate event applying key planning and promotional principles...................5
P7 Process taken for planning and promotion of an event.....................................................5
CONCLUSION................................................................................................................................6

INTRODUCTION
Corporate events are those social gatherings in which many people who belong to a same
business or are related to some specific society of corporate come together at the same time and
venue in order to meet some demands and needs. A number of business organisations perform
various corporate events which can be meetings, conferences or even addressing employees or
some brand endorsements (Skaaksrud and Hollahan, 2019). In the following report discussions
are made on company bespoke events which is a famous event management company situated in
United Kingdom. The following company holds an experience of more than 25 years in planning
various events for corporate sectors. They have planned a number of events for fashion, finance,
entertainment as well as retail sector. Different types of events in corporate sector various
strategies and goals for these events, criteria are for identifying the audience, promotion as well
as planning are considered in this report. Along with this feasibility study of an event is also
mentioned in the report.
TASK 1
P1 Different range of corporate events
Corporate events in today’s Eire usually consist of various formal events in institutions,
corporate sectors as well as industries. It is necessary to take care of security and safety of all the
audience in these events. Some of the specific corporate events usually conducted with different
purposes through various organisations are mentioned below:
Exhibition: It is a specific event conducted by a number of corporate sectors in which a number
of audience are required so that corporate association can deliver their products or services to
their customers. It also helps a number of corporate ‘s two give competition to their rivals in the
market. In context of bespoke events it is crucial for the company to develop sponsorship rates in
order to make sure that they can publicise the event in front of maximum number of people.
They are required to make promotional plans for this evening so that they can effectively
conduct this event with as many as audience required.
Sales meeting: these are the events which are held by a number of corporations within regular
time interval in which they effectively develop relationship with all the sales person in the team
or organisation. In this all the internal as well as external stakeholders of a corporate sector
which includes retailers, distributors existing customers as Willis targeted customers are invited.

Bespoke events make sure that they can effectively entertain all the guest in these events and
make sure that the sales meeting is a success through introducing some activities to engage
attention of all the stakeholders (Haendel, 2019).
Product launch: These are the corporate events in which associations say introduce a new
product in the market at a high-level or even smaller level. The host of these events are the
corporations who are launching a new product. They invite all their investors as well as their
partners who are related to this new product and will benefit the organisation in selling these
products. Bespoke events make sure that they effectively conduct promotion of this event as well
as promotion of the new product so that they can manage this event and all the guest who are
attending this event.
P2 Difference between corporate and leisure events
Leisure events as well as corporate events at two of the most significant types of events
which are to be managed by an event management company. Both of these events require
different planning and perform differently. Important rules of this event are mentioned below:
Corporate events Leisure events
Corporate as well as commercial events are
considered in the category in which bespoke
event can effectively help an organisation in
making sure that they are delivering all the
desired objectives and goals to the targeted
audience(Moutinho and Vargas-Sanchez,
2018).
Leisure events usually include recreational
activities, sports, concerts as well as
entertainment events. These are specifically
performed to entertain various audiences.
These events are specifically performed so that
promotion of organisation can be done which
includes various facilities, charitable trust,
products and services for different causes.
The major objective of this event is to
entertain the audience. It is single-handedly
targeted towards making sure that the audience
or customers visiting these events are
entertained.
In a professional event or corporate
event there are a number of skilled employees
required who will help the organisation in
conducting this event successfully. Bespoke
The workforce required for such event need to
be good in communication and make sure that
they maintain healthy relationship with all the
customers and audiences so that they can