Different Types of Corporate Events and Their Strategic Focus

Corporate Events
Management
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Table of Contents
INTRODUCTION.....................................................................................................................3
Main Body..................................................................................................................................3
TASK 1......................................................................................................................................3
P1) Discuss different types of corporate events.....................................................................3
P2) Difference between Leisure and Corporate event..........................................................4
TASK 2......................................................................................................................................4
P3) Discuss different types of corporate events along with the way in which they meet with
strategic focus and goals........................................................................................................4
TASK 3......................................................................................................................................5
P4) Discuss different criteria to identify potential customers for a new event......................5
P5) Discuss elements of basic feasibility study.....................................................................6
TASK 4......................................................................................................................................7
P6) Devise a plan for corporate event along with principals of planning and promotion....7
P7) Discuss the process for planning and promotion of a corporate event............................9
CONCLUSION........................................................................................................................10
REFRENCES...........................................................................................................................11
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INTRODUCTION
In business sector, there are ample of events organized at wide level in order to enhance
presence of company at market place. These events are also helpful to formulate long terms
business relationships with business tycoons that is essential to grow and prosper in corporate
sector. Here, events are organized to bring new ideas, launch a new product and service at
market place (Abratt and Mingione, 2017). It is analyzed that corporate events are organized
in systematic way that includes proper planning in order to get desired results. In the current
report, Seven Events Ltd has been selected that is based in London, UK. It is monitored that
company organizes digital and live events with an aim to provide better experience to
customers. In the report, different kind of corporate events have been discussed. It also
comprise difference between corporate as well as leisure event. In addition, it also includes a
complete plan for organizing an event along with the process used for planning and
promoting an event.
Main Body
TASK 1
P1) Discuss different types of corporate events
Here, corporate events refer to those events that are organized in formal and
systematic manner in order to attain predefined business objectives. These include ample of
activities that are associated with institution, professional work, industry and more. Different
types of corporate events are given as under:
Exhibition: It is organized for business purpose in which ample of people take part. It
helps organization to enhance its current brand image and strengthen its position in market.
These events are considered as better way to demonstrate products and services to audience.
In reference of Seven Events London, managers are responsible to determine appropriate
sponsorship rates in order to promote events in an effective manner. In addition, organization
also provides appropriate space and corner services so that employees can conduct event in
better way (Agha, Pham and Yu, 2020).
Sales meeting: In this, people who are part of sales team take part in the meeting.
Here, a common meeting is organized in premises where all the people can join and interact
with each other. Main aim of these meetings is to attain predefined objectives of sale team in
an effective manner. There are different person such as wholesaler, sales members, retailers,
suppliers take part in this meeting. It is monitored that in Seven events London managers
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organize these kind of meetings that is crucial to increase in productivity and profitability of
company.
Seminars: It is the most crucial type of corporate events that are conduced to deliver
necessary information to target audience. These events are organized for short duration such
as from couple hours to some days. There are generally some speakers present in seminars to
address the audience in an appropriate way.
P2) Difference between Leisure and Corporate event
It is stated that corporate and leisure are two important type of events that are widely
organized within event industry. Difference between both events is discussed below:
Leisure event Corporate event
Here, different events such as concerts, sports
event, entertainment and more are organized
in an effective manner.
This includes commercial, business and trade
events such as conferences, seminars, sales
meeting, exhibition and so on.
Main objective of these events is to entertain
people in large number (Argenti, 2018).
On another side, these events are organized
for promotional purpose as well as rewarded
and felicitating people, charitable cause and
many more.
Here, enthusiastic individuals are recruited so
that audience can be retain for longer
duration in an effective way.
In this, skilled, competent employees are
hired so that they can deal with business
clients in an effective manner.
TASK 2
P3) Discuss different types of corporate events along with the way in which they meet with
strategic focus and goals
It is monitored that in business world there are different corporate events are
conducted which help to attain predefine strategic goals and objectives of company. In
addition, corporate events helps an organization provides ample of benefits to organization
that will further help to get competitive advantage at market place (Barik and Pandey, 2016).
Events are discussed as under:
Conferences: These events are conducted for the people who belong from same field.
Here, different kind of professional activities are organized to learn new and creative things
effectively. Main aim of conferences is to gather ample of people at single place where they
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