Corporate Events Management

Corporate Events
Management

INTRODUCTION.....................................................................................................................................3
LEARNING OUTCOMES 1.......................................................................................................................3
P1 Kinds of corporate event..............................................................................................................3
P2. & M1. Leisure event v/s corporate event....................................................................................4
D1 differences between corporate and leisure events and give justifiable reasons for differences in
the planning and promotion of these events....................................................................................4
LEARNING OUTCOMES 2.......................................................................................................................5
P3 Corporate events fulfil strategic goal............................................................................................5
M2. Success of corporate events in order to attain goal...................................................................6
D2 Recommendations and alternative solutions for delivering a range of different types of
corporate events to optimise strategic focus and success rates........................................................6
LEARNING OUTCOMES 3.......................................................................................................................6
P4 Criteria for examination of targeted audience.............................................................................6
P5 Factors of feasibility study............................................................................................................7
M3 Significance of feasibility study...................................................................................................7
D3 Content and role of a feasibility study in assessing the potential for a new business event........8
LEARNING OUTCOMES 4.......................................................................................................................8
P6 Plan for a corporate event............................................................................................................8
P7 & M4. Promotion & planning of event........................................................................................10
D4 Diverse range of information sources, strategic objectives and provides an implementation
schedule with key performance indicators......................................................................................11
CONCLUSION.......................................................................................................................................11
REFERENCES........................................................................................................................................12

INTRODUCTION
Corporate events are those gathering which mainly conducted by corporate organisation
who comes together for meeting each other on particular venue within specific time period.
All these corporate events are conducted with the motive of accomplishing some specific
goals and objectives. In addition to this, such type of corporate events are organised in
structure manner which involve some specific elements related to formal meeting, brand
endorsement, staff addressing and several other (Austin. and Pinkleton, 2015). This report is
based on Wonderland which is creative events and production agency which is located at
Thames Works, Kingdom. Respective report will going to conduct discussion about range of
events along with type of corporate event as well as criteria for organising events and several
more. In the end of this report, planning for corporate decision will going to process for
execution of corporate events.
LEARNING OUTCOMES 1
P1 Kinds of corporate event
Corporate events are those gathering which mainly conducted by corporate
organisation who comes together for meeting each other on particular venue within specific
time period. All these corporate events are conducted with the motive of accomplishing some
specific goals and objectives. In addition to this, there are some most important corporate
events explanation of these are mention below :-
 Exhibitions – It is generally consider as public exhibitions which are generally attend
by associations. In simple term it can be said that, there are corporate functions which
provide assistance to business firm for redesigning their brand image within market
area. In relation of Wonderland company it has been analysed that main role of event
management team is to install sponsorship rates for publicizing corporate events.
Moreover, they are also providing corner space as well as stage services so that
employees company employees can perform functions in easy manner as well as
everyone can take participation also.
 Sales meeting – It is related to the events which generally held in business firm
within regular time period. Aim behind organising Sales meeting is to address every
person who are involved in sales process (Pröllochs and Feuerriegel, 2020). There are
several members who involved in sales meeting such as organisation, wholesales,
distributors, current & potential users as well as renowned retailers. In relation of

Wonderland Company management team also adopt alternatives of staff members
within meeting who will provide assistance to them in order to keep mind fresh as
well as innovative for enhancing productivity level.
P2. & M1. Leisure event v/s corporate event
In event industry there are two main occasions which take place such as corporate as
well as leisure events. There are major difference within leisure and corporate events which
will going to be mention below :-
Basis Leisure events Corporate events
Content It is type of events which
involves several events such
as entertainment,
recreational, circus,
concerts, sports ground and
many more.
Corporate event is the
category of events that
involves several kinds of
commercial events along
with charity occasions
(Jones, 2017).
Promotion tools There are several
promotional tools which
utilise for Leisure events
such as posters, flyers, event
websites, social media,
listing, advertising, public
relations and many more.
Most important promotional
tools for corporate events is
social media which includes
LinkedIn, Facebook, Twitter
and many more.
Planning of events Enthusiastic staff members
is being hired in order to
develop leisure events in
order to engage their
audiences within appropriate
manner.
Potential, skilled as well as
experienced candidates are
being hired who are enough
capable to conduct
professional event within
proper manner.
D1 differences between corporate and leisure events and give justifiable reasons for
differences in the planning and promotion of these events
There is wide difference between leisure and corporate events as well as planning and
promotional techniques they are using are totally difference from each other. Because leisure