Corporate Events Management

Corporate
Events
Management

Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
Corporate events.....................................................................................................................................3
Events comparison..................................................................................................................................4
TASK 2..........................................................................................................................................................5
Significance of events in meeting goals...................................................................................................5
TASK 3..........................................................................................................................................................6
Identification of audience........................................................................................................................6
Feasibility study.......................................................................................................................................7
TASK 4..........................................................................................................................................................8
Plan for an event.....................................................................................................................................8
Planning and promotion of event............................................................................................................9
CONCLUSION...............................................................................................................................................9
REFERENCES..............................................................................................................................................11

INTRODUCTION
Event management refers to a process of organizing and managing of projects so as to
successfully organize small-scale, medium-scale and large-scale events (Agrawal and Cooper,
2017). It is quite helpful for the organizations to conduct events successfully. Banks Sadler is a
large-scale event management organization which is based in London, United Kingdom. It is
planning to host a big corporate event for Tesco. This organization has been organizing
successful events over the years. It has a massive client base and gets orders for organizing of
various events in a year. It has high efficiency and effectiveness in the field of event
management which makes it one of the most trustworthy organizations in this field. In this
report, a detailed analysis will be made on comparison and contrast of corporate and leisure
events, analyzing the utility of events in achieving goals, identification of importance held by
feasibility study and evaluation of process of planning and promotion of event.
TASK 1
Corporate events
Corporate events refer to those events which are organized by the corporate sector so that
a large audience can be attracted (Azzoz, Abdel and Khamees, 2016). Banks Sadler specializes
in holding these types of events. The types of corporate events are as follows-
 Sales meetings- In these types of events meetings are held in order to discuss the sales of
an organization (Liang and Renneboog, 2017). Discussions are held on the sales figures
for a particular period of time say a year and comparison is also done with the figures of
previous years. Banks Sadler organizes these events for its various clients by charging a
fee for them. These meetings are organized according to the requirements of the client
and therefore this helps the organization in getting business and the requirements of the
client is also fulfilled which leads to increase in satisfaction level.
 Product launches- In these events, a new product are generally launched by a company
which enables it to penetrate the market effectively (Mohamad, Ismail and Bidin, 2017).
A presentation is generally made and it is run on a big screen which enables the audience
to view the features of the product. Banks Sadler specializes in these types of events as it
enables it to get contracts from big companies which pay a lot. These product launches
also attract a large scale audience which allows high revenue collection due to the brand
name and goodwill which is enjoyed by a particular firm. This can lead to an increase in
the profitability level of the organization.
 Exhibitions- In these events, a particular theme is chosen and than an exhibition is
organized on the basis of that particular theme (Todd, Leask and Ensor, 2017). These
events allow the companies to showcase their different types of products which enable
them to reach their intended target customers easily. Banks Sadler specializes in

organizing various exhibitions according to the requirements of the client which enables
it to collect high revenues from the exhibitions. Big companies with goodwill also enter
into these exhibitions which increase the revenue collection through the sale of tickets
and passes for the exhibition which allows the firm to raise its level of profits effectively.
Banks Sadler should target exhibitions because it will allow it to obtain a strategic edge
over other event management companies in the long-term future effectively and
efficiently. This will allow the organization to grow substantially as compared to
competitors.
Events comparison
Basis Leisure Events Corporate events
Meaning These types of events include
leisure activities which are
primarily for entertainment
purposes and for leisure of the
people visiting these events
(Brav and et.al., 2018). There
is nothing related to business
in these events as the primary
focus here is on the
entertainment of people which
are entering the event.
These types of events include
corporate and business
activities. These are held for
small as well as big companies
for helping them in
achievement of various
purposes such as talking about
sales figures, organizing a
seminar or a big corporate
party for the employees
working in an organization.
Focus The focus in these events is
primarily on activities related
with leisure and fun which
help in relaxation. People here
come to enjoy themselves and
come in a relaxing mood not
to discuss topics related to
business and work.
The focus in these events is
made on corporate demands
(Brown and et.al., 2019).
According to the demands of
the client the event is
designed. Also, in these events
the element of fun is very less
as the focus is mainly on those
activities which are related
with work and business of the
organization which is
organizing the event.
Amenities The amenities provided in
these events are related with
the leisure element and
recreation (Potdar and et.al.,
2018). Thus there may be fun
rides, games etc. These are the
main amenities which are
provided in these events.
The amenities provided in
these events are related with
corporate sector and thus
involve a very less element of
fun in them. Therefore the
main amenities which are
provided are business
discussion hubs, corporate
meeting halls, discussion
rooms etc.
Price The price for entry in these The price for entry in these